Parma yellow

November 2024
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In a year of great resilience, two Italian Maisons, Emilio Pucci and Acqua di Parma, brighten up the holiday season with a new collection that celebrates life, love and joy. United by the common values of traditional workmanship, a joyous spirit and a passion for beauty, they come together to support the Rewrite the Future campaign from Save the Children, the international organisation which has been working for 100 years to save children at risk and guarantee their future, against a background of challenging social conditions and a lack of educational facilities.

Holiday 2021 Magnolia Nobile Gift Set – CHF 247.00

Emilio Pucci is a company that specialises in combining essential design with the joy of colour. The company founder created a rich universe of prints and an unmistakeable style, for which he was awarded the accolade of The Prince of Prints. This collaboration between the two companies expresses the perfect harmony between this joyful style of the fashion house and the radiance of Acqua di Parma.

Holiday 2021 Barbiere The Daily Ritual – CHF 134.00

The Vortici print, inspired by an Emilio Pucci archive theme, is presented in Parma yellow for the Holiday Season, and reinterpreted in a harmonious movement of light and colour. It’s a swirl of positivity and the joy of living which takes us on a journey into the universes of Italian beauty, from sophisticated urban architecture to splendid floral gardens and the Mediterranean coast, bring a sensation of freedom and confidence in its wake.

My favorite: The Holiday 2021 Advent Calendar will be available for CHF 595.00.

The Emilio Pucci x Acqua di Parma Collection will be available from October in the Boutiques and e commerce outlets of both companies, as well as through the retail and wholesale channels.

LoL, Sandra