What if your instincts were guided by your sense of smell,
leading you towards new adventures?
What was long suspected has finally been proven…
the power of scent unconsciously influences our behaviour.

My avid readers know that I am a perfume junkie and I love niche fragrances. This week, I came along a new scent that I have fallen in love within a second: PSYCHEDELIC LOVE by INITIO from the Carnal Blends collection.

FLORAL POWDERY
Bergamot, Rose, Hedione, Heliotropin, Myrrh, Vanilla, Almond and Patchouli
CHF 199.00 (90ml)

A transgressive reference to psychedelic trips, this fetishist composition has the effect of a double-action bomb: first, it triggers an immense, addictive and egotistical pleasure, before diffusing itself and titillating its target, who is left completely hooked.

What is this scent of subversion?
Stupefying fragrance – The signature of this narcotic bomb lies in three essential ingredients: rose, hedione and heliotropin.

While hedione activates the brain regions linked to pleasure and the libido, heliotropin goes even further. Equally tender and illicit, this crystalline powder hides its intentions well. Beware of its creamy, powdery and floral facets, wavering between vanilla and almond!

Used in over doses, heliotropin becomes a psychoactive substance. A forbidden shiver rushes over the skin. A substance under strict regulations. Its possession is strictly controlled by law, because heliotropin is used for the chemical synthesis of MDA, a prohibited drug and substitute for ecstasy. Confronted with this diabolical indulgence, no one is safe from an olfactory obsession that can soon become a real addiction!

Scientists have long rejected the idea that certain fragrances are capable of releasing sex hormones. However, a team of researchers from Bochum University (Germany) demonstrated that specific scented molecules known as hedione (methyl dihydrojasmonate) can activate brain regions linked to the libido, triggering impulses and attraction in their wake.

This discovery led to the creation of Carnal Blends, an unprecedented collection by INITIO in which all of the formulas are enriched with hedione – a word very aptly derived from the Greek hedone (meaning «pleasure»), a mysterious molecule that plays the role of the final detonator.
Each of these fragrances dares to showcase fantasy raw materials, carnal notes and passionate, distinctive accords, celebrating rebellious olfactory compositions capable of arousing pleasure and inciting physical attraction.

INITIO takes fragrances to new heights, with enhanced powers that defy the imagination.
Wild nature and the science of pheromones fuse deeply together within the formulas, working their magic imperceptibly. The Magnetic Blends, that include a pheromonal molecule, are great to be blended. I adore wearing MAGNETIC BLEND 7 (Musks – CHF 190.00 (90ml)) under PSYCHEDELIC LOVE.

INITIO fragrances stir your instincts. Ladies, no man is safe anymore. Trust me, those are the sexiest scents on the planet! You will thank me forever…

In Zurich available at Jelmoli.

LoL, Sandra

Photos: Courtesy of Initio