While being in the mountains, I am always looking for ways to keep me warm whilst staying stylish and maintaining functionality when hitting the slopes, taking a walk and enjoying the après-ski of course. One brand that combines technicity, functionality and elegance perfectly is FUSALP – a must if you want to fulfill your retro fantasies or if you are looking for some of the most stylish, modern high-performance clothing for the slopes.
In 1952, two visionary tailors from Annecy decided to introduce entrepreneurship to their savoir-faire by creating ski garments, including the skin-tight iconic «fuseau» stirrup pants. Born in the heart of the French Alps, FUSALP – which takes its name from an abbreviation of «fuseau from the Alps» – has a signature style that makes it the perfect choice for a returning community of connoisseurs in France as well as around the world.
Generations of ski champions have performed in FUSALP at international competitions since the ’60s, and made the brand famous by sharing values of discipline, performance and elegance.
A controlling stake in the company was acquired in 2013 by Sophie and Philippe Lacoste, former shareholders and heirs of the Lacoste brand. Their objective was to reinvent and revitalize FUSALP and to introduce its quality products to new segments, also with the help of experienced shareholders such as Florac who understood the ready-to-wear market and could drive the brand’s international expansion.
Mathilde Lacoste
Today, under the creative vision of Mathilde Lacoste, wife of Philippe Lacoste, FUSALP has experienced strong growth. The designer orchestrates a balanced equation of tradition and modernity, as well as innovation and style, by constantly exploring the savoir-faire and historic codes of the brand. She designs contemporary collections for both winter and summer, for the slopes as well as the city.
Chloé x FUSALP
Since last winter, fashionistas around the globe have been craving for FUSALP’s stylish collaboration with Chloé. This line of ski clothing and accessories offers a ’70s spirit and a care-free dash. The two iconic French brands have combined their feminine spirits and dynamic fashion visions to create a versatile capsule collection.
Once you try a FUSALP outfit, you will immediately love the comfort and the way you can move. When I visited the FUSALP store, located at Promenade 74 in Gstaad, I went for this orange combo, that will accompany me, with comfort and elegance, during my escapades in the mountains.
FUSALP – at the peak of style!
LoL, Sandra
Photos: © Sandra Bauknecht
DISCLOSURE: This post is sponsored. However, I am truly loving it!
@fusalp #FusalpFamily #MoveInFusalp
