Alberta Ferretti Steps Down as Creative Director

Italian designer Alberta Ferretti announced that she is stepping down as creative director of the eponymous brand she founded more than 40 years ago. The S/S 2025 collection that the brand presented last week during the Milan fashion week was the last one carrying her signature.

«On Sept. 17th, you attended my last fashion show,» Ferretti wrote in a letter sent out by email. «I believe that at this point of my career it is a right and conscious choice to pave the way for a new creative chapter for the brand I founded and which will continue to bear my name.»

The new creative director for the Alberta Ferretti brand will be announced in the next few months, the group said, adding that Ferretti will retain her role as vice president of Aeffe, which also owns brands Philosophy di Lorenzo Serafini, Moschino and Pollini.

Together with her brother Massimo, Alberta Ferretti co-founded Aeffe S.p.A.

Ferretti, who grew up in her family’s dressmaking shop before opening her own boutique as a teenager, has remained true to her signature gentle feminine silhouettes since the launch of the brand in 1981.

«The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees,» she wrote further.

Beautifully said. Thank you, Alberta, for the magic of all those years.

LoL, Sandra

Photos: © Sandra Bauknecht / Courtesy of Alberta Ferretti
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Street Style Zurich: Anouk

As promised here are all the details of the beautiful young look my daughter Anouk wore in yesterday’s post with me. I love how she gave the cropped top such an edge by combining it with a floral dress and Dr. Martens.

Get her look: Off-the-shoulder cropped cotton-blend jersey sweatshirticon by Philosophy di Lorenzo Serafini, Embry ruffled floral-print georgette midi dressicon by Reformation, Rose des Vents necklace in rose gold with diamonds and red lacquered ceramic by Dior Fine Jewellery, Falabella crossbody bag by Stella McCartney, Jadon patent leather platform boots by Dr. Martens, and Ivy sunglasses by Foster Grant.

LoL, Sandra

Photos: © David Biedert Photography
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.icon

My Look: Like Mother, Like Daughter

Like mother, like daughter … I am so happy to have Anouk back from Boston for a few months. That has been the best Mother’s Day gift. We have spent an amazing weekend together. Here you see us on  our way to the intimate shop opening of the newly refurbished Hermès store in Zurich on Saturday (post coming up soon). We are wearing the same cropped top but styled it differently. Below you will find the details of my outfit, Anouk’s look will be posted tomorrow.

My look: Off-the-shoulder cropped cotton-blend jersey sweatshirticon by Philosophy di Lorenzo Serafini, tiered ruffled leather maxi skirt by Saint Laurent, Arfee leather ankle bootsicon by Isabel Marant, stole New Libris in Rose Indien, and shiny Rose Schéhérazade Porosus Crocodile 25 Birkin bag by Hermès, multi-print face mask by Dolce & Gabbanasilk satin bow brooch in black (Cruise 2020) by CHANEL, leather, faux pearl and crystal chokericon by Alessandra Rich, Anita sunglasses by Louis Vuitton (F/W 2012), rose diamond ring by PiagetMaillon de Cartier 16mm 18-karat white gold diamond watchicon, and Clash de Cartier bracelet MM in white gold, both by Cartier.

LoL, Sandra

Photos:  © David Biedert Photography
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.icon

F/W 2019: The Season of the Zebra

Animal prints have been trending since a long time, but this F/W 2019 season, it’s time for the zebras to cross. The black and white stripes were spotted on many runways, including 3.1 Phillip Lim, Saint Laurent and Paco Rabanne.

 Get ahead of the fashion tribe and indulge in the new zebra-print pieces that are all the rage these days. I put the best ones together for you! And don’t forget to scroll to the end for an amazing surprise…

Zebra-print silk kaftanicon by Oscar de la Renta

Tori zebra-print silk-satin headband by Jennifer Behr
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Zebra-print mid-rise skinny jeansicon by Saint Laurent

Dumont zebra-print toquilla straw Panama hat by Sensi Studio
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My favorite: Pussy-bow lace-trimmed zebra-print crepe de chine blouse and asymmetric zebra-print crepe de chine midi skirt, both by Philosophy di Lorenzo Serafini

Luna zebra-print calf hair shoulder bagicon by Wandler

Left: Embellished zebra-print satin maxi skirt by Versace,
Right: Zebra-intarsia knitted midi skirt by Hervé Léger

For the smart shoppers among you, here is the surprise. Some amazing zebra-print pieces are extremely marked down and perfect investments for the F/W 2019 season:

1 Lace-trimmed zebra-print satin top by Chloé (50% off and extra 20% at checkout)
icon2 Alma 85 zebra-print calf hair ankle boots by Aquazzura (60% off)
icon3 Shiva 105 cutout zebra-print calf hair pumps by Aquazzura (60% off)
icon4 Stafford belted zebra-print calf hair coat by Joseph (80% off)
icon5 Blossom tiger-print sequined chiffon wrap topicon by Rixo (70% off)
6 Leather-trimmed zebra-jacquard coat by Alexander McQueen (70% off)

Happy weekend!

LoL, Sandra

Photos: Courtesy of the Brands and © Sandra Bauknechticon

Waist It!

When it comes to your waist, the golden rule is to keep it cinched. Belts have been making their presence felt on F/W 2018 runways — from Versace, to Elie Saab and Gucci. This little add-on packs a big punch when it comes to elevating your style while also slimming your silhouette into a flattering hourglass. When it comes to evening wear, the easiest way to change the look of a gown you sported before is to wear a belt. It is also the best alternative to altering.

Suffice it to say, the styling possibilities are infinite, as is the internet’s statement belt selection. Here, I’ve narrowed it down for you.


Le Fleur flower-embellished crepe belt by Adriana Degreasicon

Leather corset belt by Alexander McQueen
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Velvet waist belt by Attico
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Embellished silk waist belt by Saint Laurent

High waist leather belt by Alberta Ferretti
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Amore bow belt iconby Dolce & Gabbana

iconStudded leather waist belt by Alaïa

iconBejeweled belt iconby N°21


Elore crystal-embellished velvet belt by Isabel Marant

Heart embellished bicolour rope belt with tassels by Philosophy di Lorenzo Serafini

Studded leather belt by Elie Saabicon

My personal favorites are the ones by Dolce & Gabbana and Alaïa. They work for nearly everything.

LoL, Sandra

Photos: Courtesy of the Brands
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The Top 15 Runway Trends for S/S 2018

S/S 2018 in three words? Feel good fashion. The trends for the next season are a fab mix of florals, pastels, and all ways of dressing up. This winter’s love for red will be replaced by head to toe soft lavender and fringe made its way in all forms this season, so there’s a look for every level of commitment. Most importantly go clear this season with all your favorite designers as plastic gets fantastic and underwear is meant to be seen.

Below is a summary of the most important trends for S/S 2018. Enjoy! The pieces will hit the shelves starting beginning of next year…

LoL, Sandra

S/S 2018 TREND 1: SILK ROAD
Céline – Hermès – Versace

S/S 2018 TREND 2: ART LOVERS
Akris – Prada – Missoni

S/S 2018 TREND 3: IN FULL BLOOM
Rochas – Erdem – Marni

S/S 2018 TREND 4: FRINGES
Balmain – Calvin Klein 205W39NYC– Dior

S/S 2018 TREND 5: MARABOU
Proenza Schouler – Saint Laurent – Nina Ricci

S/S 2018 TREND 6: LAVENDER
The Row – Michael Kors – Tom Ford

S/S 2018 TREND 7: LIFE IN PLASTIC
Chanel – Burberry – Valentino

S/S 2018 TREND 8: WORKOUT
Gucci – Louis Vuitton – Marc Jacobs

S/S 2018 TREND 9: PLAID PLEASE
Fendi – Prabal Gurung – Balenciaga

S/S 2018 TREND 10: 80’s DENIM
Max Mara – Stella McCartney – Oscar de la Renta

S/S 2018 TREND 11: THE TRENCH
Gabriela Hearst – Maison Margiela – Victoria Beckham

S/S 2018 TREND 12: SHOW YOUR UNDIES
Christopher Kane – Miu Miu – Alessandra Rich

S/S 2018 TREND 13: RAINBOW
Peter Pilotto – Philosophy di Lorenzo Serafini – Vionnet

S/S 2018 TREND 14: WHITE AT NIGHT
Jil Sander – Alexander McQueen – Etro

S/S 2018 TREND 15: MISE-EN-SCÈNE
Moschino – Dolce & Gabbana – Comme des Garçons

Photos: via Vogue.com

My Look: Milan Style

On the streets of Milan on my way to a business meeting…

My look: Perfecto leather biker jacketBetty chain red leather shoulder bag, and iconstar-appliquéd leather ankle boots, all by Saint Laurent, floral print lace dress by Philosophy di Lorenzo Serafiniicon, rose diamond necklace, ring and Limelight Gala watch, all by Piaget.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Ruffles

I told you already about my obsession with Ellery‘s playful to-die-for kick-flare trousers that billow out in a way that’s reminiscent of a mermaid tail. Now, you see me wearing them in combination with some more ruffles, a huge trend for S/S 2017.

My look: Ruffled silk chiffon cropped top by Philosophy di Lorenzo Serafini, Alejandro ruffled-panel cropped jeans by Ellery2.55 quilted bag with attached hanger and shiny black and gold sunglasses, both by Chaneliconlogo detail heel pumps by Saint Laurent, Essential V sautoir necklace and Petite Malle iPhone 7 cover, both by Louis Vuittonlace bra by Agent Provocateur and wide band in metal by Gucci.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Blind for Love

When it comes to fashion, I am a Gucci lover at the moment! I absolutely adore the vibrant embellishments and playful juxtapositions. Blind for love – all said!

My look: Appliquéd denim jacket by Gucci, ruffled lace maxi dress by Philosophy di Lorenzo Serafini, cloquet nappa leather bag Swarovski crystals and butterfly necklace with Swarovski stones and pearls, both by Miu Miu and stretch-knit ankle boots by Fendi.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Lace, Bows and Pearls

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Last Tuesday I flew to Paris with Ruinart for a special event that I will tell you more about this week. Being in the French capital with its sophistication, style and allure, I felt like wearing lace, bows and pearls, one of my favourite combinations.

My look: Feather cape with contrasting bow and lace lining and pussy-bow velvet-trimmed lace dress, both by Philosophy di Lorenzo Serafini, lace-up leather pumps by Saint Laurent, large classic flap bag in caviar leather and smiley emoji black pearl crystal long necklace, both by ChanelAgnes felt hat with net veil by Gucci.

LoL, Sandra

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Photos: © Sandra Bauknecht