Sandra‘s Closet

GG-encoded in those two simple letters is a storied system of values, and not just for Gucci. Since the 1960s, the monogram of the House’s founder Guccio Gucci has been featured across collections as a nod to its heritage. The initials similarly surface over and over again at the end of multiplayer games as competitors suddenly turn back into companions, saluting each other with the abbreviation for «good game.» This is the point of connection that Gucci Good Game explores, and that is celebrated in a special new capsule collection presented by the House.

Embraced in 2019, Gucci Good Game is the motto for the House’s ventures into the world of gaming as it creates hubs for play, self-expression, talent, freedom, and individuality – spotlighting the positive principles that are pivotal in making an enjoyable gaming experience possible. Encompassing the full spectrum of gaming from fun to professional, Gucci’s forays into the arena share a collaborative approach, involving various creators in the development of authentic experiences that aim to establish close and deep connections with gamers.

Over the years, the initiatives have seen the brand building a multifaceted presence in a select number of games as well as in immersive gaming platforms, including Roblox, The Sandbox, Zepeto, Hot Wheels Unleashed, Pokémon GO, Animal Crossing, Tennis Clash, The Sims – or partnering with XBOX to offer a limited-edition bundle. The GG initials reworked as the Gucci Good Game logo debuted with the Gucci Gaming Academy – itself a significant manifestation of the House’s principles in this field, and were prominently displayed in Gucci Town on Roblox, the persistent digital space for the Gucci Community on the platform.

Now bringing the spirit of Good Game into the House’s foundational landscape— fashion—the collection further celebrates the link between Gucci and gaming. With its double meaning, the GG becomes the defining motif of this casual-minded capsule. From bowling shirts and hoodies to slides and sneakers, metallics combine with rainbow hues to create an iridescent effect across items emblazoned with the monogram.

Echoing the exploration of new landscapes and meetings of worlds, the collection takes center stage in a visual narrative envisioned by King Kong Magazine, a collaborative project shot by photographer Piczo.

The Gucci Good Game collection will be available online at gucci.com, as well as in select Gucci Stores worldwide.

LoL, Sandra

Photos: © Gucci
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This will be probably THE collaboration of 2021! A collaboration which connects two brands with similar history and values, The North Face x Gucci celebrates the spirit of exploration in select locations around the world. Both brands have rich archives, and favoured pushing innovation and breaking the rules. The resulting collection features pieces with unique and distinguishing details to be kept for a lifetime.

We all are dreaming of getting away. Especially in the midst of a global pandemic that has so many of us huddled close to home constantly, it’s an alluring collection, in which we could go camping and hiking in style. I mean who wouldn’t like to sleep in a The North Face x Gucci tent!

The launch has happened very exclusively with just a few clients having the opportunity to shop the collection starting on the 8th of January online. I was among those fashion victims (haha) that clicked on the «add to basket button» and was lucky to get the must-have logo bomber jacket that sold out in seconds.

The collection is also available in a Gucci Pin – pop-up shop in Berlin from the 9th of January and in a few other uniquely designed spaces around the globe. From the end of January, the collection will be available to the public.

Real world meets virtual world: The North Face x Gucci collection is also available for avatars in Pokémon GO. Do you like the ready-to-wear, soft accessories, luggage, and shoes, as well as unexpected items for your next adventure?

LoL, Sandra

Photos: © Gucci