Prada presents PRADA SILVER LINE, an itinerant project offering customers the chance to acquire exclusive products – which are chosen for each leg of the journey – and presented inside an original installation.
For the Christmas Holiday, for one month, this imaginary railway station stops for the first time at the Galaxy shopping mall in Macau, hosting a selection of women’s luxury bags and accessories.
In particular, the Prada Cahier bag is reinterpreted in three new styles made of exotic leathers. A different selection of items will be developed for each future city of the itinerant retail space.
The concept is a reconstruction of an ideal train in which the various target is aesthetic themes are combined in a single design. The exterior is a metal shell reminiscent of the American Streamliners of the ’30s and ’50s. The interior features walls cover in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.
Around and outside the train’s coach, a series of installations including life-size Prada robots and a ticket booth, which serves as a concierge service’s booth, finish off the perfect ambiance.
From January 2018, PRADA SILVER LINE will touch on several cities, including Dubai and later on some of the most important locations in Asia, Europe and the United States.
I am loving it… cannot wait for the PRADA SILVER LINE to hopefully stop in Zurich…
LoL, Sandra
Photos: Courtesy of Prada
