Sandra‘s Closet

Prada announces the twelfth installment of its Timecapsule NFT Collection. Featuring a yellow and grey design in the style of a tank-top, the drop on May 4th continues Prada’s expansion into the Web3 community.

This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors. Over the last year, the Prada Crypted community were offered opportunities to attend exclusive experiences, such as trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode. Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.

For drop #41 of the Timecapsule collection, Prada crafted a tank top in grey and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023. This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting fromMay 4th, 2023 at 3pm CET.
To be eligible, you must:
● Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
● Be part of the Prada Crypted discord
● Be verified as a holder and have the green tick to prove verification in the Prada
Crypted Discord

LoL, Sandra

Photos: ©Prada
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Prada announces the eighth installment of their Timecapsule NFT Collection. The drop on January 5th follows a successful 2022 campaign where Prada embraced the Web3 community and opened their reach to new audiences, allowing for unique experiences for NFT holders.

The latest NFT drop is #37 in the Timecapsule collection. Kicking off the new year, the first three months will present a series of shirts featuring special prints by Italian photographer Enzo Ragazzini from his archive from the late 60s’ and early 70s’.

Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, the January shirt will feature a design made in 1969 on the occasion of the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the “rotating drum” for horizontal patterns). This work was then digitized in 2017.

The poplin shirt’s front pocket features the Prada enameled triangle logo and a transfer on the back with the word «JANUARY». Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

As with their S/S 2023 fashion show, one Prada Timecapsule NFT Holder and a guest will be offered the opportunity to be hosted in Milan for a Prada exclusive experience including an invitation to the Prada Menswear F/W 2023 fashion show on January 15. More details will be shared on the Prada Crypted Community on Discord.

LoL, Sandra

Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.