Sandra‘s Closet

While being in Seoul, Prada presents the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE, to coincide with Frieze.

Curated by Lee Sook-Kyung, the space showcases multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.

Lee Sook-Kyung

Lee Sook-Kyung is a curator, lecturer, writer, and the Director of the Whitworth, University of Manchester, UK. Dr. Lee began her career as Exhibitions & Displays Curator at Tate Liverpool, before working as Senior Curator of International Art at Tate Modern, where she curated a number of key exhibitions and headed a major research initiative, Hyundai Tate Research Centre: Transnational. She later cemented her global profile as the Commissioner and Curator of the Korean Pavilion at the 56th Venice Biennale in 2015. Active in the world of contemporary art curation for 28 years, she has played a leading role in the organization of groundbreaking exhibitions, broadening global perspectives and raising the profile of Asian art—particularly Korean art—across the world. Dr. Lee also served as the Artistic Director of the 14th Gwangju Biennale, which ran from April to July 2023 in Korea, and has recently been appointed as the Curator of the Japan Pavilion at the 60th Venice Biennale in 2024.

The Installations
KOTE is a cultural space for creators crossing boundaries. Originally built as a furniture craft store in 1964, the space served as the birthplace of countless stories and memories. For Prada Mode Seoul, KOTE is transformed into a multi-dimensional destination where guests can explore the different universes on offer. Across KOTE’s multiple buildings, the three directors bring their visions to life, brought into conversation by Lee Sook-Kyung and spanning questions of culinary culture, absence, and mortality. Guests are able to move from space to space, experiencing the full depth and richness of each.

LoL, Sandra

The Shadows of Faded Old Love

Hellbound

Paper, Light, Ghost

Photos: © Sandra Bauknecht and © Prada
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Prada announces the twelfth installment of its Timecapsule NFT Collection. Featuring a yellow and grey design in the style of a tank-top, the drop on May 4th continues Prada’s expansion into the Web3 community.

This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors. Over the last year, the Prada Crypted community were offered opportunities to attend exclusive experiences, such as trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode. Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.

For drop #41 of the Timecapsule collection, Prada crafted a tank top in grey and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023. This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting fromMay 4th, 2023 at 3pm CET.
To be eligible, you must:
● Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
● Be part of the Prada Crypted discord
● Be verified as a holder and have the green tick to prove verification in the Prada
Crypted Discord

LoL, Sandra

Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

On 12 and 13 of November, Prada will present the sixth iteration of Prada Mode at the Levenson Mansion in Moscow featuring an installation by artist Damien Hirst. A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.

Pharmacy exterior © Damien Hirst and Science Ltd. All rights reserved, DACS 2012

For Prada Mode Moscow, Damien Hirst will transform the historic building with his installation, Pharmacy. Hirst created Pharmacy restaurant in Notting Hill, London in 1998, six years after the inaugural installation of the same name at the Cohen Gallery New York.

Pharmacy was conceived as a fully functioning restaurant and bar in an installation of Hirst’s floor-to-ceiling medicine cabinets, and specially made butterfly paintings. Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine.

© Tate, London 2012 © Damien Hirst and Science Ltd. All rights reserved, DACS 2012

In Moscow, Hirst will present the third iteration of Pharmacy restaurant, the second being installed at his Newport Street Gallery, London. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant.

«I’m so excited to be invited by Miuccia to recreate Pharmacy for Prada Mode in Moscow,» said the artist. «I’m pulling out all of the stops to make this amazing, and the four floors of the historic Levenson building will provide the perfect place for it. I can’t wait to get going! I’ve always thought great restaurants can be art, and Pharmacy is a living breathing artwork, best filled with people and art as one.»

One of the most extravagant houses in Moscow… Levenson Mansion.

The Levenson Mansion is a private residence on Moscow’s Patriarch Ponds. The Art Nouveau landmark was designed by architect Fyodor Shechtel in 1900 for the A.A. Levenson Skoroprinting Company, an official purveyor of his majesty Emperor Nicholas II’s Imperial Court.

Last year, Fondazione Prada and Damien Hirst came together in aid of Save The Children.

Prada Mode Moscow will welcome members to access the club at any time over the course of the two-day project to participate in morning and afternoon panels and discussions as well as nightly events featuring exhilarating performances and live music, sampling specialty cocktails and dining throughout. Pharmacy installation will then open to the public from November 14th to 20th 2021.

LEVENSON MANSION
9, TRYOKHPRUDNY LANE
MOSCOW
NOV 12–13 2021

Update on October 21, 2021: Due to today’s news, please be informed that the Prada Mode Moscow event is now postponed. The new dates will be announced soon.

LoL, Sandra

Photos: © Prada and © Damian First if not stated otherwise