My Look: Hello from Seoul

If you are following me on Instagram, you know already that I spent the last week in South Korea. It was an amazing trip and I am filled with great memories that I cannot wait to share with you. Here you see me on the streets of Seoul in an ensemble by my friend Ukrainian-born, London-based designer Natasha Zinko that I adore a lot.

My look: Zip front hooded jacketicon, matching track pantsicon, and plaid and denim bustier top, all by Natasha Zinko, ribbed stretch-cotton jersey tankicon by Les Girls Les Boysgraffiti-print backpack by Chanelicon, baseball cap with NY Yankees™ patch and aviator-style metal sunglasses, both by GucciCloudbust logo-embossed rubber and leather-trimmed mesh sneakers by Prada, and teddy bear necklace by Dolce & Gabbana.

iconLoL, Sandra

Photos: © Sandra Bauknecht

My Look: Women of Impact

During the 14th Zurich Film Festival I was invited by Swarovski to the «Women of Impact» lunch at Storchen followed by a thought-provoking evening featuring conversations with high-profile personalities from the film industry and raising the topic: «Why are there still so few women who are successful in the film industry as a director or producer?» This was discussed by the directors Jennifer Fox and Sedika Mojadidi, the producer Alison Dickey and the actor John C. Reilly as well as Shakila Ebrhaimkhel. The event was be chaired by two female entrepreneurs, Nadja Schildknecht and Carolina Müller-Möhl.

Women of Impact: Mimi Mollerus, Carolina Müller-Möhl, Astrid von Stockar, my humble self, Tamy Glauser, Dominique Rinderknecht and Sarah Andrina Schuetz

For my outfit I went for full Swarovski bling. Finally I had the chance to wear my crystal-embellished boots that I adore so much. Following the question raised that night, I thought Dior’s «Why Have There Been No Great Women Artists?» tee would take the same line. You see, I really put effort in this combination, taking fashion as a medium to express myself.

My look: Leopard jacquard blazer and Niki Swarovski crystal-embellished leather knee boots, both iconby Saint Laurent, striped top «Why Have There Been No Great Women Artists?» by Dior, leather and jersey leggings iconby Givenchy, oversize acetate sunglasses with crystalsicon by Gucci, and Swarovski embellished earrings by Prada.

The woman that impressed me most that day: Shakila Ebrhaimkhel, an investigative TV journalist in Afghanistan, who tries to bring corruption to light. Over the course of four years, her life has been documented by Sedika Mojadidi in FACING THE DRAGON. The documentary offers a unique insight into today’s seething Afghanistan and explores the question of whether there is a future there for strong women in this country. Today, after loosing her husband when she was pregnant with her third child, and  threats to her life, Shakila lives in Munich. In only two years, she learnt perfect German and works as a journalist again. A truly inspirational woman!

From left to right: Monika Schaerer, Birgit Berthold-Kremser, Jennifer Fox, Wendy Mitchell, Carolina Mueller-Moehl, Alison Dickey, John C. Reilly and Nadja Schildknecht.

So many inspirational women that day – thank you, Swarovski, for shining a light on women’s empowerment!

LoL, Sandra

Photos: © Remy Steiner/Getty Images for Swarovski and © Sandra Bauknecht

My Look: Do What You Love and Do It Often

Do what you love and do it often! I love blogging and do it daily. I love travelling and try to see the world as much as I can. I love fashion and enjoy showing you my favourite looks. Life is good, when you do things you are passionate about.

My look: Guipure lace topicon and matching Guipure lace flared pants, both by Anna Suiicon, grosgrain-trimmed straw hat by Gucciicon, leather platform sandals by Saint Laurenticon, cartoon print scarf with red mink and Cahier raffia crossbody bagicon, both by Prada, jeweled clip on butterfly metal sunglasses by Valentino, Possession 18-karat rose gold diamond ring and Possession 18-karat rose gold ring, both by Piagetgold- and silver-tone bangle set by Fendi and cream white bangle set by Chanel, and Tonda 1950 Galaxy watch by Parmigiani Fleurier.

LoL, Sandra
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Photos: © Sandra Bauknecht

Prada’s New Milan Spaces & The Sidonie Bag

PRADA opens new spaces in the via della Spiga boutique in Milan, which have been expanded and feature the rolling out of a fresh image, with a new layout and interior architecture. The boutique is entirely dedicated to the women’s collections.

On the corner between Via Sant’Andrea and Via della Spiga, the façade is characterised by entrances on both streets and large windows, inserted in the stone frame of the building. Inside, the new layout of the spaces is on two levels for a total area of 400 square metres.

The space on the ground floor – dedicated to leather goods, accessories and footwear collections – is an original and sophisticated interpretation of the historic Prada display niche. New and elegant design elements stand out, among which the green marble tables sketched by the Milanese design firm BBPR and exclusively reproduced for Prada in a limited series.


The upper floor – reached by a marble staircase – houses the clothing collections and is characterised by the modern design of the ceiling beams and the pearl-grey carpeted floor, combined with the wooden details of the large windows and 1950s furnishings. The walls are decorated with bas-reliefs in shades of pastel green, inspired by the iconic prints of the brand.

On both levels, the display elements – made with details of polished wood – are flanked by furniture designed by Osvaldo Borsani and Giò Ponti, made exclusively for Prada and some special design pieces that pay homage to the masters of Milanese design of the 1950s.

From 10 September 2018, the Prada Sidonie bag, protagonist of the Prada Resort 2019 collection, will be available solely at the Via della Spiga store in two styles made of city calf leather in a different range of colors. The precious skin versions  – crocodile and ostrich – will be available in pre-order only.

Ladies, be prepared, the small shoulder bags are back!

LoL, Sandra

Photos: Courtesy of Prada

My Look: Arachnophobia

This was my outfit that I wore to the BREITLING store opening last week. Definitely not for the faint-hearted that suffer from arachnophobia as this mint-green cotton shirtdress from the Prada S/S 2018 runway is decorated with an eye-catching cartoon of six black, yellow and pink tarantulas above a swishy leopard-print skirt.

My look: Multi-print shirt dressicon, frame comic-print leather bagiconcomic print choker with spider charm and iconcadillac sunglasses, all by Prada, Adriana leopard-print calf hair and snake-effect leather platform sandalsicon, all by Marc Jacobs.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Zoofäscht 2018

Yesterday evening, I attended the Zoofäscht 2018 – one of the highlights of Zurich’s social calendar. The black tie event takes place every second year and collects money to support the Zurich Zoo. This time, CHF 500.000 were raised for the new «Lewa Savannah» that will host giraffes, zebras, rhinos and ostriches. After 60 years, the giraffes can finally return to Zurich.

My look: White mink shrug by PradaZhenya cutout metallic bandage gown by Hervé Légericon, printed metallic leather box clutch by Dolce & Gabbana, iconBianca metallic elaphe sandals by Saint Laurent, crystal and pearl-embellished drop earrings by Miu MiuTonda 1950 Clarity watch by Parmigiani Fleurierdiamond bracelet and ring, both by Vainard Fine Jewellery.

LoL, Sandra

All professional photos by David Biedert Photography and via Schweizer Illustrierte
All others © Sandra Bauknecht 

My Look: The Great Gatsby Party

Last Saturday, I was invited by a dear friend from Munich to a very special celebration, the Great Gatsby party, held at Villa Ephrussi de Rothschild in Saint-Jan-Cap-Ferrat, France. The decoration and the ambiance were divine. It is definitely one of the most beautiful villas on the Côte d’Azur, located between Nice and Monaco. The villa of Béatrice Ephrussi de Rothschild is also a museum, a pleasant daytrip destination, that houses a rich fine and decorative arts collection in a Belle Époque Italian-style palazzo.

My look: Vintage nude silk dress with plissé by Ralph Lauren Black Collection, feather stole, satin evening bag with fake fur trim, choker and earrings, all by Dior, long pearl and feather necklace by Lanvin, t-bar spectator shoes by Yves Saint Laurent (S/S 2004), feather-embellished velvet headband by Prada, brooch (worn in my hair) by Matthew Williamson andicon diamond ring by Vainard Fine Jewellery.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Racer Girl

Before leaving on vacation and working on a fast pace, I wore this fun onesie which is part of the raceway-themed Miu Miu Cruise 2018 collection to a meeting in Zurich. I adore it because on life’s fashion track, a girl likes to sparkle, even when dressing down.

My look: Patch-embroidered jumpsuit with racer girl printicon by Miu Miupink leather belticon by Saint Laurent, Cloudbust logo-embossed rubber and leather-trimmed mesh sneakers by Prada, Birkin shoulder bag in Swift leather by Hermès, «So Real» sunglasses and hoop earrings, both by Dior, Tonda 1950 clarity watch by Parmigiani Fleurier.

Ladies, start your engines!

LoL, Sandra

Photos: © Sandra Bauknecht

Prada Cinéma Evolution

«THINGS ARE BECOMING LESS BLACK AND WHITE AND MORE EVOLUTION!»

Prada Cinéma Evolution, the new Prada Eyewear digital project, is an ironic foray into the myriad facets of the female identity.

Inspired by the dreamlike power of film, Prada Cinéma Evolution lets dreamsflow with a surprising and amusing projection of personal memories. A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and entwine in a very personal film about a young woman on a sunny summer day.

The sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: “Are you the observer or the observed?”

The new eyewear collection takes center stage with an unusual combination of contemporary aesthetics and sophisticated femininity. The sunglasses and eyewear have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.

The digital project is live on www.prada.com and on official Prada social channels.
TO SHOP THE PRADA CINÉMA COLLECTION, CLICK HERE PLEASE.

LoL, SANDRA

Photos: Courtesy of Prada

My Look: My Prada Summer Inspiration

I love Prada. The reason is that Miuccia Prada has been a real trendsetter from her early beginnings, a strong woman with a clear vision. She doesn’t go with the flow, she is the flow.
Being a feminist, her way of dressing is a fierce force of nature. She’s saying «bye-bye» to the dated rules of how a woman «should» dress, because she absolutely understands there is no right way to be a woman. Miuccia Prada knows how to set the rules, new rules, to combine the unexpected. This is exactly what I love.

Her looks exude a very confident, powerful energy so intoxicating that it’s palpable. Here I am wearing some cute girly-like pastel colors but if you look closely at my tops, you will stop and think what the hell is this devil doing there and collectively wonder: Who. Is. This. Girl?! She is wearing a bandeau top over a striped shirt and wait… both are inside out.

My look: Printed striped cotton-poplin shirticon, and printed striped cotton-poplin bandeau top, and vintage embellished pink satin clutch, all by Pradalayered tulle midi skirt iconby D&G Dolce & Gabbanaembellished satin pumps and gold glitter sunglasses, both by Miu Miu

A girl who chooses to embrace a fierce style is saying she doesn’t care if you think she’s «cute.» She just is! And most importantly she doesn’t care if people find her «intimidating.» She’s simply going as she feels like. There is nothing in the world sexier than going as yourself.

My summer inspiration? A chill day at the pool, working, embracing my feminine side while kicking some …! We should all dress not for men, nor even for other women, but for ourselves.

WIN A BOTTLE OF PRADA CANDY SUGAR POP EdP 80ml

And the same goes for fragrances. If you like it, wear it. You are the one around it 24/7. This one «Prada Candy Sugar Pop» – 30ml (CHF 87.00) and 50ml (CHF 116.00) – has just come out in spring as part of the playful gourmand collection Prada Candy. Delicate notes of Peach and Vanilla mingle with airy Apple and Mahonial and shiny top notes of Bergamot and Green Citrus, comprising an unexpectedly substantial scent story: a sweet first impression cut with an ironic aside, Prada Candy Sugar Pop leaves the room on a high note.

I really like its sweetness, so contradictious to a fierce look. You just have to know how to do it, that’s all. And this, sweet kittens, is where I come in. Tell me about your summer inspiration (description or photo) and WIN A BOTTLE OF PRADA CANDY SUGAR POP EdP 80ml. To participate, please send me an e-mail with your postal address and the header «MY PRADA SUMMER INSPIRATION» to . All entries must be received until June 30, 2018. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules. The winner has to have a Swiss address.

LoL, Sandra


Photos: © Sandra Bauknecht – the contest is sponsored!
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