Prada S/S 2012 Ad Campaign

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I love the Prada S/S 2012 collection and the amazing accessories so much.
The new ad campaign is just the perfect addition!

Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire. 1950s hot rods and muscle cars with spiky rear fins and bodies emblazoned with flames reflect the design motifs in the collection.
The iconographic language of Americana is re-drawn through more than half a century of pop and style culture. The gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide.

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Through the lens of Steven Meisel, the consistently groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky. His low angle and rich colouration emphasise the power and positivism in the campaign and collection message.

The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative. A virtual collage of feminine film iconography unfolds in this hyper-real gas station fantasy.

LoL, Sandra

Prada SS12 AD3Photos: Courtesy of Prada

My Look: The Mondrian Dress

Prada Mondrian Dress

This was my look for the last evening of the Fashion Days Zurich. You see, I am keeping my word. In June, I told you that this ’60s colour block Mondrian-inspired shift dress and the oversized clutch bag will be on every fashionista’s shopping list ( see previous post), I couldn’t resist either.

20minuten220 Minuten Friday magazine liked the look, too!

Dress and shoes by Prada, pussybow blouse by Gucci, oversized clutch bag by Miu Miu, watch by Roger Dubuis and ring by Dior Haute Joaillerie.

LoL, Sandra

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P3Photos: © Sandra Bauknecht

40 Years, 40 Hours Party in Venice

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This was my look for the “40 years, 40 hours” party in Venice: Overall, bustier and hat by Tom Ford, clutch bag by Chloé, pumps by Yves Saint Laurent, ring by Roberto Cavalli, watch by Roger Dubuis, earrings and necklace by Prada.

This night was truly outstanding with amazing food by Käfer (which means in German “bug” and we got some real insects as an entrée … just for fun to scare the ladies), live performances by different artists like the famous mentalist Jan Becker and a real tiger in the garden that we could pet. We danced until dawn and I cannot wait to celebrate “80 years, 80 hours”!

LoL, Sandra

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L1000354Photos: © Sandra Bauknecht

My Look: The Kite Runner Dress

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This was my look for the Versace for H&M fashion show last week in NYC. The fabric pays tribute to the iconic Versace prints and as you know I love Mary Katrantzou’s designs! This dress with its wide bell skirt is truly a piece of art for me.

My outfit: Kite Runner dress by Mary Katrantzou, necklace by Prada, sparkling booties by Chanel, tights by H&M and cocktail ring”Diorette” by Dior Haute Joaillerie.

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My make-up: Eyeshadows “Vanilla”, “Electric Eel” and “Atlantic Blue” by MAC, Blue Instant Definition Mascara by Clarins, Blush “Orgasm” by Nars and Lipgloss “Buff” by Bobbi Brown.
On my nails: “Graphite ” by Chanel.

LoL, Sandra

MK6Photos: © Sandra Bauknecht

My Look for La Soirée Monégasque

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This was my outfit for the gala event with Roger Dubuis in Monte Carlo last Thursday:

Gown and fur scarf by Gucci, tiny belt by Prada, suede pumps by Yves Saint Laurent, clutch with peacock feathers by Matthew Williamson, earrings by Chanel, watch by Roger Dubuis and ring by Dior Haute Joaillerie. On my nails: 08 Pirate by Chanel.

Have a lovely week!

LoL, Sandra

IMG_2006Photos: © Sandra Bauknecht

Prada Galleria Bags – Timeless Icons

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An incarnation of sobriety and elegance, Prada presents its new Galleria bags in classic shapes. The new accessories capsule collection is named after the brand’s first, historic store.

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A tribute to the heritage and research that Prada enhanced since 1913 in accessories design and material research, thus making – amongst others – centred crocodile and ostrich become iconic materials.

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In order to further highlight the uniqueness of these products, that are available in some select worldwide boutiques, Prada will provide some colour variations of ostrich and crocodile exclusively on a Made to Order basis.

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Saffiano leather starting at € 1.600.-
Ostrich leather starting at € 5.980.-
Crocodile leather starting at € 22.260.-

Which one is your favourite?

LoL, Sandra

ReshootingSaffiano_0811Photos: Courtesy of Prada

Prada Accessories S/S 2012

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As promised, here are the detail shots of the Prada accessories for S/S 2012. Finally a collection that will satisfy both, men and women. Perpetuating a stereotype, the stronger sex is known for its two meaningful relationships in life: Girls and cars. Next summer, Miuccia wrappes the girls in `50s inspired Cadillac car prints and puts their feet on fire. Those clutch bags are just divine. I am completely in love with this hot wheel craziness! And you?

LoL, Sandra

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Yesterday’s Look: Python

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My look yesterday was inspired by the current python trend. This yellow and green python coat by Prada was a special order for me a few years ago. Thank God that I am keeping all my things.

Python coat by Prada, dress and belt by Matthew Williamson, shoes by Yves Saint Laurent, earrings by Louis Vuitton and bag by Tom Ford.

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What a surprise! I ran into Michele Venitucci on the streets in Milan. Remember him? The Italian actor is like me one of the advertising faces for the Closed F/W 2011 campaign.

LoL, Sandra

Michele and I2Photos: © Sandra Bauknecht

At the Prada S/S 2012 Show

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This evening I went to see the Prada S/S 2012 show which was truly amazing!

Miuccia Prada always surprises us. This time, she came up with a road-style runway that had pink oil spills and foam cars as decoration (and seats!). A lovely fifties vibe with car prints, amazing floral prints and lots of beautiful colours. A very feminine collection. I am completely taken by the beautiful dresses and pleated fabrics. The leather pencil skirts were also divine. But the most insane part were the shoes with heels on fire…more to come.

Enjoy!

LoL, Sandra

IMG_0143Welcome Drink: Vodka with red wine

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Prada B1Guests in Prada F/W 2011

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Prada CarineAren’t Carine’s boots to die for?!

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Prada1Let the show begin!

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Prada F 1Photos: © Sandra Bauknecht

NYC Fashion Week Style: Annette & Sue

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During New York Fashion Week, I ran into some very familiar faces. Here you see German fashion power. To the left is über-stylish Annette Weber, editor-in-chief of German InStyle magazine, and to the right is very hip Sue Giers, head byer for Hamburg based Linette shops.

Annette’s look: Dress and Boots by Prada, Bag by Chanel

Sue’s look: Blazer by H&M, Pants by Closed, Dress, Boston Bag and Shoes by Céline, Statement Necklace and Fur Scarf by Gabriele Frantzen.

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I loved how Sue combined designer pieces with the fabulous H&M blazer. She rolled up her Céline dress and turned it into a silk shirt. Awesome idea!

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If you like Sue’s necklace with the thin little fur scarf, you should have a look at Gabriele Frantzen‘s designs. Having worked in fashion for many years, she launched her eponymous statement jewelry line in 2009. Since then, her pieces have been spotted all over and even made it on the red carpet at the Oscars. Gabriele Frantzen commutes between New York City and Munich. For store locations, please click here.

IMG_9542Gabriele Frantzen during Fashion Week sporting one of her own designs.

Stay tuned for so much more to come. I just spent an amazing weekend in Venice… and now I am packing for Milan Fashion Week!

LoL, Sandra

Photos: © Sandra Bauknecht