Prada Linea Rossa F/W 2022 Campaign

Prada Linea Rossa is celebrating such a big revival. First released in 1995 as «Prada Sport» and closed in the mid-’00s, the luxury athleisure line has a rich and storied history, one that demonstrates the brand’s seemingly endless relevancy. Relaunched in F/W 2018, Prada’s sporty line has been an ongoing success.

Motion, transformation, perpetual change – forever shifting, along a line drawn between two points. The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles. And through that motion, clothing transforms, adapting itself to divergent terrain, disparate needs and demands. Constantly changing, ever evolving.

The campaign captures this endless mood of wanderlust, in a series of photographs and motion image created by Norbert Schoerner. Within each, two realities create an impossible hybrid, capturing Linea Rossa as it morphs between extremes, between mountain terrain and urban ecosystems. The protagonists sprint between these environs, captured in movement, their speed blurring the world until two polar realities fuse seamlessly into one.

The imagery reflects the identity of the Linea Rossa collection, the interlacing of different universes, racing between one reality and another. Pieces draw on winter sports – the streamlining and padded protection of skiwear, translated to metropolitan clothes recalibrated for city living. Fabrics are designed to adapt to differing locales, to new demands – mixes of nylon, techno-knit and Prada Extreme-Tex form chassis around the body, achieving delicate balance between disparate elements, fluctuating temperatures, and the demands of the everyday. In striking monochrome enlivened with the iconic Linea Rossa emblem, these pieces are also fusions, of Prada’s minimalized style with high- performance sportswear, timelessly engineered for bodies in dynamic movement. .

LoL, Sandra

Photos: © Prada – Credits: Photographer: Norbert Schoerner – Talent: Charli D’Amelio
Models: Emanuel Dostine, Aviana McClish, Sherry Shi, Sebastien White
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PRADA Supernova

Debuted at the PRADA F/W 2022 womenswear show by Miuccia Prada and Raf Simons, the Prada Supernova handbag reflects the heritage of the brand, historical and contemporaneous.

Executed in luxurious, highly-polished Spazzolato leather, the Supernova bag expresses the artisanal expertise in leather craft that has been the hallmark of Prada since its founding in 1913. The trapezoid shape and sensuous curved top handle recalls a timeless lineage of classic accessories – a history of women reflected through fashion – and also Prada’s own archive of innovative modern handbag design spanning almost five decades.

Proposed in a trio of proportions, dexterously moving between different moods, between shifting purposes and attitudes, the Supernova is ever-transforming – angular yet curvilinear, strong and feminine. Its construction emphasises freedom: the external zipper detail falls free, defined with enamelled Prada triangle emblems at each side.

The Spazzolato leather, a signature of Prada, is here approach anew: hand-sprayed with pigment along the perimeter in contrasting colors, like a shadow of itself, it emphasizes line and shape, silhouette and form. Pure Prada.

TO SHOP THE NEW PRADA SUPERNOVA BAG, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Prada
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My Look: Step Up

More than 55 years on, the Byblos Hotel remains a Saint-Tropez legend with multiple facets and I love spending my summers there. Dazzling like the sun, the yellow banister of the grand staircase, that leads from the reception to the pool area, is one of my favorite spots in the hotel. It’s a joyful and playful work by French ceramist Roger Capron, that was the perfect backdrop to shoot this wonderful CHANEL outfit.

My look: Cropped black tweed top (S/S 2022 Look 8), and long black tweed skirt with cutout detail (S/S 2022 Look 9), logo brooch with green enamel and crystals, and logo chain waist belt, all by CHANEL, Angel leather platform sandals by Gucci, vintage oversized silk satin clutch by Prada, and oversized emerald green crystal clip-on earrings by Dolce & Gabbana.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
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My Look: Red Lace

«Seduction, Stripped Down» is the name Miuccia Prada and Raf Simons gave to the collection.
In her S/S 2022 runway notes, Prada said, «We thought of words like elegant—but this feels so old-fashioned. Really, it’s about a language of seduction that always leads back to the body. Using these ideas, these references to historical pieces, the collection is an investigation of what they mean today.»

In this case the very feminine color red is paired with seductive lace fabric and spiced up with unconventionally placed corsetry boning. The belt is worn inside cinching the waist. Can you imagine that I wear nothing under this dress?! This is modern sexiness that only Prada can do!

My look: Guipure-lace belted cotton-blend midi dressicon, crystal-embellished leather clutch, leather-trimmed PVC sandals, buckle-embellished arm cuff, all by Prada, and silver-tone crystal clip earringsicon by Alessandra Rich.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
The photos of the look were taken at Byblos St. Tropez.

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Prada Drops Second Timecapsule NFT

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
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My Look: Life Is Bueno

Life is bueno, life is good when you get to spend it in the Extreme Wow Suite at the W Barcelona. Featuring a Gaudí-inspired bar, foosball table and some fun relaxing areas where we took the photos, it also offers a jacuzzi on the huge terrace, and private sunbeds.
The dress is another fun rainbow colored one by Christopher John Rogers whom I presented you earlier this month (click here for the previous post).

My look: Rainbow striped long knit dressicon by Christopher John Rogerscoral brushed leather tote bag by Prada, Cindy sandals with fluorescent flowers and dalmatian spots by Sophia Webster, and resin bead necklace by Marni.

LoL, Sandra

Photos: © Sandra Bauknecht 
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Prada and Miu Miu for Elvis

Miuccia Prada has collaborated with award-winning, visionary filmmaker Baz Luhrmann and Oscar-winning costume designer Catherine Martin to create several looks for the main characters in their highly anticipated film, Elvis, designing custom outfits and revisiting garments from the archives of Prada and Miu Miu. This collaboration renews the long-standing relationship between Miuccia Prada, Baz Luhrmann and Catherine Martin, which had already resulted in the creation of exclusive items for The Great Gatsby in 2013, and even earlier in Leonardo DiCaprio’s clothing in the 1996 film Romeo + Juliet – an artistic exchange that perfectly reflects Prada’s multidisciplinary attitude through a creativity that is nourished by a constant dialogue with the universes of art, cinema, and architecture. Elvis will première at the 2022 Cannes Film Festival on May 24th and will be screened in cinemas around the world starting 22nd June and in North America on June 24th.

The film stars Austin Butler as Elvis, Oscar winner Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla, and retraces the life and music of Elvis Presley, celebrating his iconic style as well as that of an entire era. The film delves into the complex dynamic between Elvis and his manager over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America. Central to that journey is one of the significant and influential people in Elvis’s life, Priscilla Presley.

«Central to the Elvis narrative is Elvis and Priscilla’s legendary love story. Priscilla Presley’s beauty and iconic style has indelibly marked contemporary culture. Accordingly, it was important for Baz and I that we remain true to this legacy by not merely imitating Ms. Presley’s actual clothes, but that we find a modern way of connecting audiences to her distinctive, history-making style. It was wonderful for both Baz and I to collaborate creatively with Miuccia once again. Immersing ourselves in the Prada and Miu Miu archives with superlatively skilled ateliers, we made the journey to translate the Presleys’ historical clothes into the costumes that would be in the film,» said Catherine Martin.

Starting from the study of Elvis’s and Priscilla’s clothes sources, Prada and Miu Miu found affinities and similarities in their immense archives, giving shape to new creations. The result strongly recalls the years represented in the film, but it is also an expression of the DNAs of the two brands and their histories.

Miu Miu has frequently explored and reinterpreted the Zeitgeist of several decades of the 20th century, according to its own codes. This is the reason why several of its most famous collections easily inspire an evocative endeavor around the style of Priscilla Presley, which was also the result of a personal approach to the fashion of her time. The garments were created from such inspiring pieces as the brocade pantsuit embellished with beads and fringes worn by Priscilla at the opening concert of the evening in Las Vegas.

Prada has also often turned to those years and that cultural landscape – animated by a revolutionary spirit and by a desire for freedom – to offer an original aesthetic interpretation. Through that same notion, several of Priscilla’s authentic outfits were reinvented for the film, such as the tweed dress worn over a mohair sweater with a brown suede jacket worn to the NBC Elvis special.

Along with Elvis’s custom look by Prada – a distinctive plum wine kid mohair suit –, these costumes distill the essence of the characters in the film, silhouettes and recognizable forms that are at once instantly reminiscent of the past while appearing contemporary, underlining their eternal timelessness.

I am really excited to see this movie!

LoL, Sandra

Photos: © Prada / Warner Bros.
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Cass x Prada

A fresh talent reflecting new horizons and showcasing different perspectives. Prada collaborates with the artist Cassius Hirst – known as Cass – to imagine the Prada America’s Cup sneaker anew, through a customised capsule collection of four styles, in 22 variables.

«I was painting shoes, taking photos, and turning those photos into complex vinyl stencils that became abstract designs. I would mask off part of the body of the shoe, and then wrap the whole shoe in the stencil. It looked crazy. I sent a photo to my dad [Damien Hirst], and then he sent a photo of that to Miuccia [Prada]. And she said, «This looks amazing, let’s do something» The best part about this project – this collaboration – was how willing Prada are to invest their time, to be open to ideas, to challenges. And to really commit to something new.» said Cassius Hirst.

Cassius Hirst painted his first pair of sneakers when he was 14a gift for his father, the artist Damien Hirst. Growing up in a household where exposure to art was inevitable, sneakers became his canvas: sculptural objects whose topographies were reworked through hand spray-painting, no two pairs exactly alike. His work has garnered a cult following, purchased by the likes of A$AP Rocky, Playboi Carti, Offset, Rihanna, AJ Tracey and the late Virgil Abloh.

«The Cass x Prada collection finds parallels between the bold work of this fresh talent and the heritage of Prada – the sense of the hand, an excellence in manufacture, a constant search for innovation, a restless urge to re-examine and reinvent our history. Here, the iconic silhouette of the Prada America’s Cup sneaker becomes a canvas for creation, offered in a special capsule. Something unique, something new.» said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.


In a unique project with Prada Linea Rossa, Cassius collaborates to reinvent the America’s Cup sneaker across a full range of special pieces, reconfiguring its distinct surfaces to rework a 20th century design classic for a 21st century generation. The capsule is showcased in a still and motion- image campaign by Axel Morin – a surreal performance invading a pristine space, showcasing the Cass x Prada sneaker styles and custom-made, one-of-a-kind masks – each character simultaneously anonymous, yet unique. The soundtrack to the campaign film features music specially created by Cass.

The four Cass x Prada sneaker styles draw their names from the world of music, reflective of the interests of Cassius and the passions of his fans. ATT4CK, D3CAY, SUST4IN, REL3ASE are all named after the ‘envelope‘ or life of a sound, the stages of its evolution, reflecting this new evolution of the America’s Cup sneaker. The title of each style suggests their look and feel: the hard-edged, molded spikes of ATT4CK, sprayed with neon; the distressed leather of D3CAY, stripped and intentionally faded; the solid brights of SUST4IN, with overpainted white relief details; and the neon- spray finish of REL3ASE.

All styles are hand-worked in Italy by Prada in a meshing of traditional craft and cutting-edge imagination – wholly unique, no two pairs exactly alike, with signature labels each with a distinct CASS signature. Each pair is sold in a co-branded Prada box, featuring the logo of Cassius Hirst – a scan of his brain.

«The brain scan represents hope and knowledge in a world of shadows and uncertainty. The brain is where the thoughts happen – for me it all became about creativity and the creative process. I’ve learned that sometimes we have to look inside ourselves to see what’s really going on. We shouldn’t be afraid of that.» declared Cassius Hirst.

At the core of each of the Cass x Prada styles is the iconic America’s Cup sneaker: invented in the late ’90s for the sailing crew of the Luna Rossa, in all-leather, or leather with distinctive cross-hatched breathable bike fabric inserts. Ergonomic, technically innovative, the silhouette is immediately recognizable – the perfect canvas for seemingly endless reinvention.

The Cass x Prada collection is an edition limited to 3,000 pairs globally, sold through a selection of Prada boutiques and via prada.com.

LoL, Sandra

Photos: © Prada
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Logo Necklaces

Requiring meticulous work and delicate craftsmanship, those logo necklaces and pendants enhance the neckline and show your love for the respective designer. They complete your outfit on a refined final note.

LoL, Sandra

Logo necklace with pearl by Miu Miu

Embellished-logo necklace by Lanvin

Color Signs cord and gold-tone necklaceicon by Valentino

Typo Valentine logo necklace by Balenciaga

Triangle logo necklace by Prada

Gold-tone crystal necklace by Gucci

Logo-plaque necklace by Versace

Long logo necklace by Louis Vuitton

Logo lettering necklace by Moschino

Photos: Courtesy of the Brands
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My Look: Fifth Ave

90s fashion is making a comeback and I couldn’t be any happier as it reminds me so much of my childhood days. It was the time of the supermodels and Prada’s famous nylon backpack. Browsing through fashion magazines as a yojnI manifested the idea to become an editor one day. This week, a dream came true and I visited the VOGUE offices in NYC.

The next day I strolled down Fifth Ave in this ’90s inspired outfit.

My look: Appliquéd printed cotton-jersey sweatshirt by Dolce & Gabbanaleather track pants by Alexander McQueen, white body with logo by La PerlaThe Hacker Project Flora print scarf by Gucci, Tallow cat-eye sunglassesicon by Zimmermann, Le Loafer leather penny loafers by Saint Laurent, pocket logo-strap crossbody nylon bag by Prada, and chain earrings by CHANEL.

LoL, Sandra
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Photos: © Sandra Bauknecht / Lacuna Photography
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