Prada x adidas Originals = Prada Superstar

After the first drop in December 2019, Prada and adidas Originals unveil the second part of their collaboration and propose a timeless, eternal classic, reengineered for the now – the Superstar. Now retailing alone, the iconic Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white. For a new decade, a new point of view.

This step of the ongoing collaboration between Prada and adidas emphasizes qualities shared by and synonymous with each: collaboration, innate respect for heritage, a passion for sport. Craftsmanship is at the heart of the Prada Superstar sneaker – executed by Prada’s footwear specialists, fusing the lexicon of luxury with the language of high-performance sportswear in a style of shoe that has always been, in and of itself, unique and groundbreaking.

The streamlined silhouette of the adidas Originals Superstar sneaker – an inherently modern, entirely unisex design, first created in 1969 – is translated into full-grain leather. Its origins – Made in Italy – are heat-stamped into the side, a marker of superlative quality appreciated around the world, alongside the dual logos of Prada and adidas Originals, which appear together on the tongue of every pair. The fundamental character of the Superstar remains unchanged: it is a style icon, a timeless item which does not call for re-design, but rather provokes reconsideration.

The importance of handiwork and of craft, over everything, is underscored in the campaign, a fantastical, surreal reimagining of the actual process of creation of the Prada Superstar. Toying with scale through a miniature recreation of Prada’s manufacturing spaces in Le Marche region, the viewer can observe the final painstaking touches being made to each new colorway. The Superstar here is super-scale – this interplay of proportions magnifies and emphasizes the instantly-recognizable features of the Superstar – the triple-stripe, trefoil, and rubber shell toe – as well as the addition of the dual Prada and adidas Originals logos.

The new Prada Superstar will launch starting from 8 September 2020, via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range is also available via prada.com and adidas.com.

The partnership of Prada and adidas will develop and flourish. The next facet of this collaboration is linked to the America’s Cup – an expression of a mutual love for and enthusiastic participation in the arena of sport by both Prada and adidas.

LoL, Sandra

Photos: © Prada #Pradaforadidas

Prada Timecapsule August Drop

This Thursday, August 6th, the monthly Prada Timecapsule, an exclusive product drop of 50 items, occurring once a month, will be launched on prada.com – at 3pm CET – for 24 hours only. To find out more, click here for the previous post.

Enabled by the new Prada e-commerce platform, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom),
Japan, South Korea, China, USA and Canada, and for the first time in Brazil and Hong Kong, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.

This series of drops offer a classic boxy shirt, one of Prada’s wardrobe essentials, presented as unisex in an original printed version. The print’s motif is inspired by a theme related to the month of launch and includes a specific limited edition number 1/50, 2/50….

For this release, Prada presents a new cotton popeline shirt for both women and men, featuring an exclusive black, light-blue and white graphic print, inspired by the biking world. Available in XS, S, M, L, XL for €790,00 here for only 24h.

Next drop will be on September 3rd, 2020.

LoL, Sandra

Photos: © Prada

My Look: Glamour at the Pool

With all the safety precautions I am honestly so not in the mood for traveling somewhere. And to be honest, there is no need to with these beautiful sunny temperatures in Switzerland at the moment. I love my pool and garden so much. It is the best place to chill, relax and work. Dressing up at home is also fun … in this sense, I hope you are enjoying your Sunday!

My look: Silk coat with feathers by Prada, Super Eight embroidered lace-trimmed bandeau bikiniicon by Zimmermann, Paris iconwhite leather sandalsicon by The Attico, pearl necklace by CHANEL, crystal-embellished cat-eye sunglassesicon by Celine, and embroidered book clutch by Olympia Le-Tan for Cabana x Eden Being.

LoL, Sandra

Photos: © Sandra Bauknecht
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Prada Timecapsule

Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday. Today, on July 2nd, 2020 the monthly Prada Timecapsule will be launched on prada.com – at 3pm CET – for 24 hours only. Forget the slow movement of our times, here you have to be fast. Stepping into the footsteps of Riccardo Tisci for Burberry, who used the so-called 24h «drop», a word mainly used in streetwear, for Burberry already, (for the previous post, click here please), Prada is finding new ways how to promote their products. However with Raf Simons at Prada, who is sharing with equal responsibilities for creative input and decision-making with Miuccia Prada, we will see a lot of interesting projects coming up.

Prada Timecapsule previous drops and the new July one

Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom), Japan, South Korea and for the first time in China, USA and Canada, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.

This series of drops offer a classic boxy shirt, one of Prada’s wardrobe essentials, presented as unisex in an original printed version. The print’s motif is inspired by a theme related to the month of launch and includes a specific limited edition number 1/50, 2/50….

For this release, scheduled July 2nd, Prada presents a new cotton popeline shirt for both women and men, featuring an exclusive print inspired by the cycling world. Available in XS, S, M, L, XL for €790,00 here for only 24h.

Mark your calendar: the next drop will be on August 6th, 2020.

LoL, Sandra

Photos: © Prada

My Look: Class of 2020

This week was so emotional for me. I had to watch my daughter’s graduation via Youtube as parents were not allowed at the ceremony due to the current corona situation. I am so proud of her and cannot believe that my little girl will be leaving soon to study in Boston. When I picked her up, I wore my very own varsity sweater. I will be off to Saint Laurent university… just saying.

My look: Crewneck varsity logo sweatericon by Saint Laurent, appliquéd high-rise tapered jeansicon by Gucci, pencil box clutchicon by Dolce & Gabbanastretch-knit pumps by Prada, and Aurora oversized butterfly acetate sunglassesicon by Zimmermann.

LoL, Sandra

 Photos: © Sandra Bauknecht
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My Look: World Oceans Day

As announced in yesterday’s post, today is World Oceans Day, the United Nations day for celebrating the role of the oceans in our everyday life and inspiring action to protect the ocean and sustainably use marine resources. We can all do something for the environment. Even if you are not close to an ocean, you can make an effort to keep your local shores clean. This also works around Lake Zurich. Don’t forget, small acts can make a huge impact.

Today, in honor of this special day, I am wearing a look from Mary Katrantzou‘s beautiful Mary Mare collection. This shell print couldn’t be a better fit.

As the LA MER Blue Heart mission will donate $25 to the LA MER Blue Heart Oceans fund for each public post that will use #LaMerBlueHeart and #LaMerDonation together, I will surely post a picture to Instagram. The power of the sea lives within us all. Therefore I kindly invite you to also share your connection with the Earth’s ocean…

My look: Mary Mare Firenze shell-print linen midi dress by Mary Katrantzou, matching trainers in orange shells by Superga x Mary Katrantzou, Valensole raffia haticon by Jacquemus, embellished woven straw tote by Rosie Assoulin, silver necklace with shells iconby Prada, and cat-eye marbled-acetate sunglasses by Gucci.
icon

LoL, Sandra

 Photos: © Sandra Bauknecht
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My Look: Go Girl

Go Girl! It has been raining now almost over a week and you better be back in boots and shell jackets. This Alexander Wang denim look includes two of the coolest pieces I have in my closet, a very tight denim shirt and those hot pants that are layered to look as though you have a denim jacket tied around your waist.

For my very attentive readers who have been asking me why I am enjoying two different pools. The answer is simple, I am currently in between houses. My fiancé and I are reconstructing our new home and we will be moving in in the end of the year.

Let me know if you would be interested in seeing the interior design process. Dressing myself or a home is something I truly love to do. And our new house will be so amazing.

My look: Belted shell jacketicon and buckled leather and shell platform bootsicon, both by Prada, textured leather-trimmed denim shirt and tie-front distressed denim shortsicon, both by Alexander Wang, Boy bag with chains by CHANEL, and plissé sunglassesicon by Dolce Gabbana.

LoL, Sandra

Photos: © Sandra Bauknecht
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Prada Supports PROTEGGIMI

As much as I love fashion, I love medicine. The only reason why I didn’t become a doctor was that I didn’t want to wear a white coat every day and have short nails. I know it sounds superficial but it is true! During my law studies, I took a few semesters of forensic medicine because I was so interested.

Therefore I was absolutely fascinated by The Prada Group‘s latest commitment to support PROTEGGIMI with the aim of exploring the role science plays in contemporary society. This research project dives into male susceptibility to Coronavirus. Clinical data suggest that COVID-19 affects men more seriously than women: San Raffaele Hospital in Milan, supported financially by the Prada Group, will investigate the role played by male sex hormones in this imbalance.

San Raffaele Hospital in Milan

Coming on the back of the «Human doctors, warrior patients» project, a partnership with the Gianni Bonadonna Foundation to develop innovative cancer treatment and research, the initiative not only coincides with a period of global health crisis – researching why the pandemic predominantly affects men – but also reflects Prada’s forward-looking, original research, which seeks to foster dialogue between neuroscience and culture.

Prof. Andrea Salonia

The PROTEGGIMI project, developed by the San Raffaele research hospital in Milan and coordinated by urologist and andrologist Prof. Andrea Salonia, director of the San Raffaele Urological Research Institute and a lecturer at Vita-Salute San Raffaele University, will seek to explain the disparity in the impact of COVID-19 on men and women and to assemble a European register of epidemiological data on COVID-19, broken down by sex. The project will also involve various research groups from Italy and across Europe.


According to the latest data, men account for 66% of deaths from COVID-19 in Italy – a percentage that rises as the age bracket gets younger – and they are also more likely to require treatment in intensive care, accounting for 82% of all admissions in the Lombardy region. Sex hormones, and testosterone in particular, could explain this disparity, at least in part.

«It is crucial to be able to examine separate data for men and women», Prof. Salonia explained, «if we are to understand whether testosterone levels are linked to the severity of the illness, and to assess any long-term impacts on the overall health of men who have recovered from the virus. We hope this research will produce its first results in the next few weeks».

Personally speaking, I am really looking forward to seeing the outcome of this research.

LoL, Sandra

Photos: © Prada

My Look: Flowers and Lace

For my birthday, I wore this combination that I truly adore. The way the flowers are attached to the dress and bag is so artful. However, the combination of lace adds this unexpected twist. Looking back at these photos made me realize how much I miss my girlfriends, how much I miss these beautiful and careless lunches we spent together. Let’s hope that we will be soon back to normal.

My Look: Sheer mini cotton-blend capeicon, flower embellishments lace and cady dressicon, fiori appliquéd satin tote andicon red crystal-embellished leather pumps, all by Prada, JUSTE UN CLOU bracelet in rose gold with diamonds, LOVE bracelet in rose gold with 4 diamonds, and LOVE ring with diamonds, all by CARTIER, True diamond ring by Tiffany & Co.Diorette ring and earrings, both by Dior Haute Joaillerie, and Tonda 1950 Galaxy by Parmigiani Fleurier.

LoL, Sandra

Photos: © David Biedert Photography
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My Look: We Look Cute Together

Candy colors I love – we look cute together. Madame de Pompadour and Marie Antoinette would surely agree with me as they are best known for favoring hues such as baby blue and pale pink in particular. Those soft and sweet feminine shades represent a dramatic break with the dark and moody colors often favored in wintertime, which has long given pastels a strong affiliation with the spring and summer months. For me at the moment, they represent a new beginning and the association with holidays and escapism after those quarantine days.

My look: Stagno coat in light blueicon by Max Mara, single-breasted floral-lace jacketicon, partial-lined flared lace trousersicon, and crystal-embellished sunglasses, all by Gucci, white knitted polo shirt by CHANELLove 100 pumps by Jimmy Choo, crystal-embellished leather phone case by Prada, GG Running 18-karat white gold diamond ring and GG Running 18-karat white gold diamond double ring, both by Gucci Fine Jewellery.

Follow my rule: «Better wear candy than eat it… !»

LoL, Sandra

Photos: © Sandra Bauknecht
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