Sandra‘s Closet

Prada intensifies its digital strategy with the launch of the totally revamped version of prada.com, the brand’s e-commerce platform and go-to source for editorial content. Currently available in Europe only, the new layout will be rolled out to other markets over the course of 2020.
Reflecting the quintessential identity of Prada, the website seamlessly combines updated browsing features with the brand’s aesthetics for a unique shopping experience and creative immersion into the Prada universe sure to make an impact on visitors.

The project’s keystones – synergy, dynamism, flexibility, responsiveness and omnichannel features – deliver a perfect balance of editorial content and e-commerce wrapped in an elegantly simple design. The site offers an interactive experience featuring surprise mini-videos that play during navigation, personalized content and paths that vary thanks to a modular framework based on users’ needs, topped off by the usability from any device and an enhanced integration of online and offline channels.

The ‘Pradasphere’ section with its refreshed image moves dynamically between past, present and future, taking the visitor on a tour through fashion shows, special projects, campaigns, films, events and locations of the Prada universe via two original browsing modes, with the possibility to apply filters by category and year. Every click is a total revelation.

Making its debut in December 2019 the new section Prada Time Capsule will offer an exclusive product for men and women to be sold in a limited edition only on prada.com for a 24-hour period. Once a month Prada Time Capsule will be updated with a new item that can also be selected among the iconic objects from the brand’s archive.

And last but not least you shouldn’t miss #PradaSeditiousSimplicity, a celebration of the preciousness of the everyday, an expression of the style of life, a piece now.

Take a picture of you and experience the Prada Resort 2020 Collection campaign creating a customized composition to share.

Follow this link to experience your very own #PradaSeditiousSimplicity: https://www.prada.com/de/en/seditious-simplicity.html

LoL, Sandra

Photos: © Prada and © Sandra Bauknecht

Call it a “Prada” day! Here are more news from Italy as PRADA comes to HARRODS with #Pradasphere, a month-long exhibition tracing the diverse obsessions of Miuccia Prada from fashion and accessories to art, architecture, cinema, sports and beyond on the fourth floor of the famous department store.

Prada aficionados can feast their eyes on items from the house’s archives; enjoy short films, a history wall dedicated to Prada’s non-fashion-related pursuits like the America’s Cup. Moreover, 40 of the London store’s windows will be dedicated to the brand. But this is not enough, the best is yet to come! Prada is launching a capsule collection designed especially for Harrods for this occasion and you’ll be able to order specially reissued pieces from past collections.

The exhibit and a ground floor pop-up store featuring the capsule collection will run from May 2nd through the 31st. London, here I come!

LoL, Sandra

Photos: Courtesy of Prada