Sandra‘s Closet

Gucci opened the doors to its fully renovated store in Zürich, Switzerland this month at a new location. The boutique spans over 746 square meters across two floors and a terrace and showcases a full array of Gucci’s products including men’s and women’s ready-to-wear, handbags, luggage, small leather goods, shoes, jewelry and watches, silks, eyewear as well as Décor and Lifestyle collections.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. It is a new concept, first presented in Zurich. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial, and romantic. This reflects in the refined marble staircase contoured by Bronzed aged brass railing and Salvia Green satin panels.

On the terrace of the new Gucci store in Zurich, dressed head to toe in the Italian brand.

The terrace on the first floor pays tribute to the original architectural features of the store. The existing historical window frames are complemented by dark green metal aviaries, inviting customers to take a seat and enjoy the outdoors, surrounded by the greenery. The concept effortlessly complements the product-offer from the House.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; Salvia Green and ivory satin panelling elegantly complement the optical marble flooring. Throughout the store, one finds sumptuous chairs and sofas while vintage oriental rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

Gucci Zurich
Location: Bahnhofstrasse 39, 8001, Zurich, Switzerland
Opening Hours: Monday – Friday, 10:00 – 19:00, Saturday, 10:00 – 18:00

Mark your calendar! The Gucci Cruise 2023 show will take place on May 16, 2022 at 8.00 pm CEST at Castel del Monte in Puglia, Italy. You can watch it live here. It will be full moon and the invitation revealed a cosmological theme, so stay tuned for #GucciCosmogonie. On behalf of each guest, the House has adopted a star and registered it under their name. How cool is this?

LoL, Sandra

Photos: © Gucci
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Yesterday evening, I was invited by Dior to an intimate ladies dinner at Hotel Widder in Zurich to watch live the Dior Cruise 2021 from Lecce. The way fashion shows are presented has changed due to  the current pandemic, but the excitement stays the same.

The collection was revealed with poetry and enchantment, behind closed doors in the emblematic Piazza del Duomo, in the heart of Lecce, Puglia, a region close to Maria Grazia Chiuri’s heart. Spanning fashion, traditional craftsmanship and committed contemporary art, the silhouettes appeared amid a spellbinding scenography illuminated by the mesmerizing glimmer of Luminarie, fanciful traditional light installations reinterpreted here by Marinella Senatore.

A summer landscape with Baroque architecture bathed in sunlight, Lecce is more than just a dream destination. For her cruise collection, Maria Grazia Chiuri pays homage to this land of the heart and its virtuoso craftsmanship. An enchanting ode to Italy – a country Christian Dior celebrated as early as 1947 – which has become a constant source of inspiration, a passionate creative history.

«During this period, I sought to give collective efforts a new dimension. Despite the disadvantages of distance, bringing a different perspective to our daily lives has given us strength and imagination,» says Maria Grazia Chiuri, who for this Cruise show has chosen to reconnect her creative passion with the region of Puglia, a place close to her heart. Texts by the anthropologist Ernesto De Martino dedicated to the region’s traditions – which have influenced authors including Germano Celant and Georges Didi-Huberman – led her to explore their roots. Puglia and its different energies, where magical beliefs such as Tarantism (disease or form of hysteria that appeared in Italy in the 15th to the 17th century and that was obscurely associated with the bite of the tarantula spider; victims seemingly were cured by frenzied dancing) live on, have become in this particular context a concrete form of utopia, a new reading of the world.

A true celebration of Puglia’s traditional arts and crafts, the Dior Cruise 2021 collection highlights the excellence of these priceless skills. The 90-look collection was proof how one can combine the bohemian and the haute. There were pinafore dresses, blanket-fringe skirts, and hand-knit sweaters, models wore handkerchiefs in their hair combined with flat boots. and of course there was another Book Tote. When you look closer, you will detect the embroideries and craftsmanship that went into every single outfit. The handmade natural leather corsets added this certain twist that I adore. A really beautiful collection that will hit the stores in October 2020.

LoL, Sandra

 

Photos: © Dior and © Sandra Bauknecht