Last summer Estée Lauder made a huge move and tapped self-taught makeup artist and YouTube Star (violette_fr), Violette, to be its global beauty director. It might seem like an unexpected decision for such an established brand but personally speaking it is a statement and proves the power of today’s digital world. You have to think in new, different ways and real talent gets a chance.
Violette to the left applying the limited edition blush from her first collection with Estée Lauder.
34-year-old Violette, a French-born art school alum, obviously was a great choice. The partnership has already taken off with the first summer collection «Poppy Sauvage Collection by Violette» that is surely about to invade your makeup bag.
The seven-piece line, which is available now, is inspired by fire-red poppies and golden wheat in the South of France. Think of this beautiful shimmering landscape translating into eye shadows and products for lips and cheeks, causing a viral sensation.
Pure Color Envy Sculpting Lipsticks in Poésie / Vin Noir – CHF 45.00
Pure Color Sculpting 5-Color Eye Shadow Palette Les Nudes de Soleil – CHF 74.00
Pure Color Sculpting Blush Duo in Doré/Camélia – CHF 54.00
Deluxe Eye Crayon in Terre d’Or – CHF 29.00
Pure Color Paint-On LipColor in Poppy Sauvage – CHF 44.00
Soft Glow for Lips & Cheeks in La Rose – CHF 42.00
My favorites are those products:
Pure Color Sculpting 5-Color Eye Shadow Palette Les Nudes de Soleil
This superluxe powder shadows feel so plush and creamy. Go natural, intensified or dramatic, you can create multiple eye looks with one palette which I adore. Can be applied dry, or wet to intensify.
Pure Color Paint-On LipColor in Poppy Sauvage
Intense, smooth, ultra-comfortable color that makes painting your lips a true passion. It saturates lips with a boldly seductive matte finish.
LoL, Sandra
Photos: Courtesy of Estée Lauder and © Sandra Bauknecht
@esteelauder #EsteeLauderxViolette #EsteeBeautyDirector
