Red: it signifies power, boldness, and confidence. Whether you’re choosing lipstick or clothing, you will definitely make a statement. The vibrant hue represents all things emphatic – stop signs, fire trucks, London’s telephone booths, Ferraris, Louboutin’s shoe sole, good luck (in Chinese culture) and of course fierce love! Personally speaking, it is my number one choice for holiday attire.

It has been asserted that it also acts subconsciously how you are perceived. Chris de Burgh‘s famous hit Lady in Red was inspired by the memory of when he first saw his wife Diane wearing a red dress. See, the red dress can even get you a famous husband, haha!

Click here for the previous outfit post.

Scientists speak of the red dress effect, a putative phenomenon in which a woman wearing a red dress, are perceived to be more sexually appealing than she is when wearing other colours. In primates, a visual indicator of female fertility occurs by way of swelling during the follicular phase and is correlated with increased estrogen levels. Here we have proof that men tend to act like primates, haha! Sorry I had to do it again…

Red dresses are a beautiful choice, also for New Year’s Eve. I put together some beautiful ones and as it is Christmas, they are all on sale. Happy shopping!

LoL, Sandra

SLEEK DREAMS
Left: Laurel cape-effect crepe gown by Alex Perry (30% off)
iconRight: Asymmetric bow silk-blend jacquard gown by Rebecca de Ravenel (60% off)

FLOWING PRINCESS
Left: Bow-detailed ruched silk-georgette maxi dress by Giambattista Valli (60% off)
iconRight: Cutout silk-crepon gown by Alexander McQueen (40% off)

STRAPLESS BEAUTY
Left: Off-the-shoulder silk-dupion gown by Rosario (60% off)
iconMiddle: Layered silk-satin mini dress by Alexandre Vauthier (60% off)
iconRight: Draped silk-faille strapless gownicon by Marchesa (60% off)

LA VIE EN ROUGE
Left: Hollywood crystal-embellished stretch-crepe maxi dress by Alessandra Rich (50% off)
iconRight: Wrap-front belted cady-crepe midi dress by Dolce & Gabbana (40% off)

Photos: © David Biedert Photography and Courtesy of the Brands
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