Singer and songwriter Sia has been announced as the newest spokeswoman for MAC’s VIVA GLAM lipstick. The cosmetic brand’s iconic campaign to raise awareness and money for HIV/AIDS was created in 1994, at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world.
This year, the pop star’s debut lipstick is a warm and bright red shade named VIVA GLAM Sia. The color is meant to speak to the artist’s avant-garde style and boundary pushing persona.
All proceeds from the VIVA GLAM products go to ending HIV/AIDS and the campaign has raised over $470 million to date. Sia joins an impressive lineup of former VIVA GLAM faces, including, Nicki Minaj (2012), Miley Cyrus (2014/2015) Rihanna (2014) and Ariana Grande (2015/2016), among others.
In Switzerland, the lipstick will be available for CHF 28.00 at all MAC locations from January 28th and online here.
LoL, Sandra
Photos: Courtesy of MAC Cosmetics
#VIVAGLAM
Lèvres en boîte: A colour in mind, your lips in a box. When you’re done, just shut it! Apart from your lip’s natural colour, there is no true “rouge”. Four shades offer a world of possibilities. Use one of the enclosed lip brushes with the special mixing pan and blend any combination of the four colours to create your own one. And of course, each shade of red may also be used individually.
Available in November 2012 for CHF 199.- / €145.-.
In Switzerland in Geneva (Globus), Lausanne (Bon Génie), Zurich (Jelmoli), Bern (Schütz) and Crans Montana (Parfumerie Internationale).
My foreign readers can shop the product here.
LoL, Sandra
Photo: © Sandra Bauknecht
Spotted today at the Stella McCartney show: Mattia who wore the Stella pieces so lovely. The dramatically slit black silk-satin pants gave her look fluidity. She took them out with a sleek silk blouse and a tuxedo jacket.
The patent pumps and the long scarf were the perfect additions for a sophisticated day look, the red lipstik and nails finished off the ladylike outfit. Well done, Mattia!
I also own those pants and adore them, they are one of my favorites this season!
LoL, Sandra
Photos: © Sandra Bauknecht
