Sandra‘s Closet

Gucci unveils «We Will Always Have London», a new campaign by Creative Director Sabato De Sarno to present the Gucci Blondie bag and Cruise 2025 collection. Debbie Harry and Kelsey Lu, captured by the visionary Nan Goldin, are the protagonists of a story of people, places and moments, an ode to the timeless allure of London, and the House’s deep connection to the city. 

With a creative vision that evolves and deepens each season, from the discreet setting of S/S 2024 to the exploration of new sensuality in F/W 2024, Sabato De Sarno’s latest campaign for Gucci introduces new languages of artistry and romance. This latest chapter in a voyage through various dimensions of stylistic expression is set in London, an eternal muse for music, art, and culture, and where the Cruise 2025 collection debuted, embodying the creative spirit of the House’s ongoing love affair with the city. It was here, over a century ago, that a young Guccio Gucci, working as a liftboy at The Savoy hotel, first encountered the elegance and sophistication of the international elite. This experience sparked his ambition and led to the founding of his eponymous leather goods house in 1921, forging an enduring bond with London. This connection continues to shape Gucci’s creative journey, celebrated in the Cruise 2025 collection and in the «We Will Always Have London» campaign. 

Award-winning photographer and filmmaker Nan Goldin, brings her distinctive vision to the campaign. With honors such as France’s prestigious Commandeur des Arts et des Lettres in 2006, and a 2023 Academy Award nomination for her documentary All the Beauty and the Bloodshed, Goldin is widely regarded as one of the most influential photographers of our time. For «We Will Always Have London,» her documentary-style approach infuses the imagery with an intimate, rare power. Goldin’s skill in capturing the raw essence of her subjects weaves a story where fashion transcends the runway, embodying the free-spirited energy at the core of Sabato De Sarno’s vision. The campaign follows its protagonists through various locations in the city under a mysterious nighttime ambiance, creating a cinematic narrative that melds timeless influences with a contemporary edge. 

Cultural icon Debbie Harry, co-founder and frontwoman of Blondie – whose rebellious spirit, trailblazing style, and enduring musical influence continue to inspire generations, stars alongside one of today’s most esteemed performing artists, cellists, and composers, Kelsey Lu.

These two women, though from distinct generations, share an undeniable creative spirit. Together, they symbolize the fusion of past and future that Gucci so often explores, and they embody the spirit of the Gucci Blondie bag, a timeless icon reimagined in the Cruise 2025 collection. The campaign features moments in London’s iconic cabs and atmospheric  spaces. Joining them are Alaato Jazyper, the face of Gucci’s F/W 2024 campaign, and Yanan Wan, who opened the Cruise 2025 runway at Tate Modern. As they explore the spaces of London’s home of modern art, they bring the collection’s narrative to life. 

At the heart of the campaign is the Gucci Blondie bag, not merely an accessory, but a piece of the House’s legacy reimagined for today’s world. First introduced in the early 1970s, the bag’s signature rounded emblem, crafted from leather or enamel, echoes the liberated spirit in the era of its origins, while its sleek, spacious silhouette speaks to today’s aesthetic. 

A collection that reflects the bold and the subtle, the Gucci Cruise 2025 collection continues this dialogue between past and future, weaving together contrasting elements in a celebration of opposites. Embroidered embellishments and delicate laces meet structured, precision-cut outerwear in a captivating exploration of dualities. 

LoL, Sandra

CREDITS: © Gucci – Creative Director: Sabato De Sarno  – Artistic Director: Riccardo Zanola  – Director: Benoît Delhomme with Nan Goldin  – Photographer: Nan Goldin  – Stylist: Francesca Burns  – Casting Director: Piergiorgio Del Moro  – Make Up: Brigitte Reiss-Andersen  – Hair: Jimmy Paul  – Talent : Debbie Harry, Kelsey Lu  DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise. 

DESIGN ANCORA GUCCI PRESENTS FIVE DESIGN ICONS AT ITS FLAGSHIP STORE ON VIA MONTE NAPOLEONE

From an idea of Creative Director Sabato De Sarno, GUCCI Design Ancora is a special project co-curated by Michela Pelizzari. From April 15 th 2024, five icons of Italian design, reedited and customized, are showcased in an immersive exhibition conceived by Spanish architect Guillermo Santomà at Gucci’s flagship store in via Monte Napoleone, 7.

From April 21st 2024, a special edition of the objects will be available online on gucci.com.

• Storet by Nanda Vigo for Acerbis (1994, reedition 2020)

• Clessidra rug, Portaluppi Pattern Project by Nicolò Castellini Baldissera (great grandson of Piero Portaluppi) from an iconic design of Piero Portaluppi, edited by cc-tapis (2024)

• Parola by Gae Aulenti and Piero Castiglioni for FontanaArte (1980)

• Le Mura by Mario Bellini for Tacchini (1972, reedition 2022)

• Opachi by Tobia Scarpa for Venini (1960, reedition 2021)

«Through Design Ancora, Gucci doesn’t simply celebrate old icons, it creates new ones,» explains Michela Pelizzari, founder of Milan based creative agency P:S, which co-curated the project, «The aura emanating from the brand spotlights five pieces by Italian masters that are perfect from a design standpoint but less known to the general public.»

The chosen objects represent the golden age of Italian design, while also reminding us of the important relationship between designers and brands, craftsmanship and industrial production. All objects are re-edited in Rosso Ancora, the red hue chosen by De Sarno to mark the beginning of Gucci’s new creative chapter.

Gucci Design Ancora comes to life at the Gucci flagship store in Via Monte Napoleone, 7.
In every room, the curved walls in green a color chosen by Sabato De Sarno contribute to blurring boundaries and creating a metaphysical space in which each object appears on its own, displayed as an idea rather than as a mere product.

«If we had put the objects all together, we would have created a living room. Instead, we decided to remove the boundaries given by how we use these objects and create a sort of limbo,» explains Guillermo Santomà, who is known for a multidisciplinary approach merging design, architecture, sculpture and scenography, «Floating objects don’t have meaning or a function. They are just shape, materiality, color.»

The same visual approach is applied to the windows on Via Monte Napoleone, 7. In one of them, a pair of Gucci Cub3d a limited edition sneaker created combining 3D printed elements and the House’s own Demetra material float in the middle of the air and rotate on their own in a magnetic installation. In another one, a 3D printer is displayed as a unique object customized by Santomà himself.

Definitely worth seeing when you are in Milan!

LoL, Sandra

Photos: © Gucci
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Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria. The House’s latest campaign embraces the spirit of «Gucci Ancora» as a celebration of the love that lies at the centre of Gucci’s community.

Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections. Kendall Jenner and Bad Bunny carry items from the signature Gucci Savoy collection including GG Supreme duffle bags in different sizes, backpacks, rigid suitcases, and trolleys distinguished by a combination of heritage-infused design elements such as the GG monogram and/or the Web stripe. The campaign also introduces novel designs defined by fluorescent leather details alongside embossed GG rubberized leather styles.

I am so in love with this Savoy leather-trimmed printed coated-canvas suitcase by Gucci.

Through this Valigeria campaign, Gucci pays tribute to its founding history and heralds a new era of adventure and luxury travel in line with the vision of Creative Director Sabato De Sarno.

TO SHOP GUCCI VALIGERIA, CLICK HERE PLEASE.

LoL, Sandra

Credits Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Nikita Kuzmeko Photographer: Anthony Seklaoui Stylist: Alastair McKimm Make-Up KJ: Mary Phillips Make-Up BB: Mira Chai Hyde Hair: Paul Hanlon Talents: Kendall Jenner & Bad Bunny
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Breaking news today. Pierpaolo Piccioli is parting ways with Valentino after eight ears as the Roman couture house’s sole creative director, according to a company statement which called the move a «joint decision.»

With Pierpaolo Picciolli and Maria Grazia Chiuri in 2013.

Piccioli started his career at Valentino in 1999 where he oversaw accessories alongside Maria Grazia Chiuri. In 2007, the duo were handpicked by founder Valentino Garavani to lead the brand’s creative direction after his retirement. In 2016, Maria Grazia Chiuri left for Dior leaving Piccioli as the sole creative director. During his tenure, Piccioli’s haute couture collections rose to fame exuding a certain poetry, which is missing often in today’s fashion world. Outstanding proportions and bold colours were styled with a sophisticated, youthful edge, the same concept he applied to his beautiful ready-to-wear collections I have loved so much.

Beautiful memory: a handwritten note from Pierpaolo Picciolli and Maria Grazia Chiuri.

«Not all stories have a beginning or an end, some live a kind of eternal present that shines so bright that it won’t produce any shadows,» said Piccioli. «I’ve been in this company for 25 years, and for 25 years I’ve existed and I’ve lived with the people who have woven the weaves of this beautiful story.»

Spread your wings and fly like me in Valentino S/S 2020.

A new creative configuration will be announced soon, the statement said.

«I am grateful to Pierpaolo for his role as creative director and for his vision, commitment and creativity that have brought the Maison Valentino to what it stands for today,» said Valentino chief executive Jacopo Venturini.

For F/W 2022 Pierpaolo created its own color Pink PP.
For the full look, click here.

«We extend our deepest gratitude to Pierpaolo for writing an important chapter in the history of the Maison Valentino,» added Rachid Mohamed Rachid, Valentino chairman and chief executive of owner Qatari investment fund Mayhoola, which controls Valentino.

Last year, Kering acquired 30 percent of Valentino for €1.7 billion – implying a valuation worth of €5 billion – as part of a broader partnership with Mayhoola. The agreement gave Kering the option to acquire 100 percent of Valentino «no later than 2028».

Pierpaolo walking his last finale for Valentino F/W 2024 earlier in March.

In 2023, former Valentino ready-to-wear director Sabato De Sarno’s departed to lead the designs at Gucci. The fashion wheel is turning and some big names are still out there, such as Alessandro Michele and Sarah Burton. In addition Givenchy and Lanvin are all currently missing a designer and Dries van Noten also announced this week that he is stepping down from his own brand.

Piccioli presented a black on black manifesto for F/W 2024 in Paris this month – probably a sign of his departure …

Thank you, Pierpaolo, for all your magic!

LoL, Sandra

Photos: © Sandra Bauknecht and © Valentino
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GUCCI TO PRESENT ITS NEXT CRUISE COLLECTION IN LONDON NEXT MAY
London, where everything started. The House will showcase its Cruise 2025 collection, designed by Creative Director Sabato De Sarno, in London, on May 13. The choice of location pays tribute to Gucci’s profound connection to the British capital, intrinsically linked to the brand’s heritage, and offers new opportunities to delve into the integral role the city has played in shaping the brand’s narrative throughout its storied history as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.

Gucci Creative Director Sabato De Sarno

GUCCI AND LONDON
The story of Gucci began in London in 1897 when a young Guccio Gucci took a job as a luggage porter and liftboy at the city’s exclusive The Savoy hotel. Carrying guests’ luggage through its famous revolving entrance doors and operating the lift up to the rooms and suites, the teenage Guccio encountered up close the tastes and lifestyle of the international elite, absorbing – as if by creative osmosis – new ideas, broader horizons, and more worldly cultural concerns. Inspired by these experiences, and with a new-found aspiration to make his name synonymous with the art of luggage making, Guccio returned to Florence and in 1921 founded his eponymous leather-goods house, followed by the first Gucci store on the city’s Via della Vigna Nuova.

LoL, Sandra

Rodolfo and Guccio Gucci in front of their Florence store in the late 1940s.

Photos: © Gucci
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria. The House’s latest campaign embraces the spirit of «Gucci Ancora», as a celebration of the love that lies at the centre of Gucci’s community.

Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections. Kendall Jenner and Bad Bunny carry items from the signature Gucci Savoy collection including GG Supreme duffle bags in different sizes, backpacks, rigid suitcases, and trolleys distinguished by a combination of heritage-infused design elements such as the GG monogram and/or the Web stripe. The campaign also introduces novel designs defined by fluorescent leather details alongside embossed GG rubberized leather styles.

Through this Valigeria campaign, Gucci pays tribute to its founding history and heralds a new era of adventure and luxury travel in line with the vision of Creative Director Sabato De Sarno.

I find this campaign really cute. And you?

LoL, Sandra

Photos: © Gucci  Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Nikita Kuzmeko Photographer: Anthony Seklaoui Make-Up KJ: Mary Phillips Make-Up BB: Mira Chai Hyde Hair: Paul Hanlon Stylist: Alastair McKimm Talents: Kendall Jenner & Bad Bunny
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Kering and Gucci announced that Sabato De Sarno will assume the role of Creative Director for the House. De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.

In his new role, De Sarno will lead the House’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

Past & Future: GUCCI Cruise 2023 Ad Campaign shot by Mert and Marcus

Sabato De Sarno was raised in Naples, Italy. He began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed Fashion Director overseeing both men’s and women’s collections. Sabato De Sarno will start in his new position as soon as he will have completed all his obligations in his current role.

LoL, Sandra

Photos: © Gucci / © Riccardo Raspa / © Mert and Marcus
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.