Sandra‘s Closet

It was an amazing trip to the 2014 edition of the Loro Piana Superyacht Regatta, as Sardinia’s Costa Smeralda served up with perfect conditions to experience days filled with sun, sports, fun and beautiful boats. First launched in 2008, this is the regatta that opens the Mediterranean superyacht calendar. Being on sea and watching the breathtaking fleet of sailing yachts crossing the emerald waters of Porto Cervo, I have immediately become a huge fan of this sport and the Loro Piana brand. Combining fashion, lifestyle and sailing, the core value they share is the search for technical perfection in harmony with nature.

Like every year, the race provides a great opportunity for Loro Piana to test the new line of clothing especially designed for this competitive sport. The Italian brand stands for uncompromised quality and is extremely strong with 6 generations of know-how in the high-end fabrics production, a field in which it continues to be market leader. With textures ranging from linens, cottons to cashmere, vicuña and wools, it offers everything for the distinguished costumer. In December 2013, the Loro Piana family sold a majority stake (80 percent) of their family business to the LVMH Group for over 2 billion euros.

The beautiful Costa Smeralda from above

My Song is Pier Luigi Loro Piana’s 25-metre yacht that also participated in the race and won on the final day. Below are some impressions of what I was able to watch and experience during the last days. I hope that I can transport you the beauty of this sport.

Saturday evening, the prize giving ceremony took place followed by a private dinner party hosted by Loro Piana. I ran into many friends from all over the world.

My friends from Zurich, Marco Vögele and Franziska Rickenbach (here with Pier Luigi Loro Piana in the middle), owners of the most flamboyant yacht that participated in the race, Inouï, also won a prize. I love the eye-catching green color of their sailing boat mixed with the pink cushions and the elegant interior design.

Thanks to Loro Piana, I have beome totally hooked to sailing and cannot wait to be back to experience another regatta.

LoL, Sandra

Photos: Courtesy of Loro Piana and © Sandra Bauknecht

Greetings from Sardinia! I am here at the famous Costa Smeralda for the 6th edition of the Loro Piana Superyacht Regatta 2014. Enjoying the glistening waters of Porto Cervo, I am guest of Loro Piana. During the last two days, I have already experienced some outstanding moments, indulding into the world of the Italian brand and their longstanding passion for sailing. I had the opportunity and honor to interview Mr Pier Luigi Loro Piana, who takes part in this major sailing event with his own 25-metre yacht My Song. Here you see me at the Yacht Club Costa Smeralda. Stay tuned for more photos coming up soon!

My look: Vintage striped dress by Missoni, turquoise suede sandals by Prada, Marion quilted leather backpack by Tory Burch, sunglasses by Tom Ford and Amulette necklace by Cartier.

LoL, Sandra

Photos: © Sandra Bauknecht

LUNA ROSSA, Prada’s newest men’s fragrance, seeks inspiration from the Italian house’s sailboat of the eponymous name which regularly participates in the prestigious America’s Cup (For more information on the famous competition, scroll to the end of this post please).

The scent and ingredients blended by Daniela Andrier, Prada Luna Rossa is a masculine fragrance without compromise that reinterprets traditional ingredients with agility.

A wave of aromatic freshness crashes through the scent conveying strength and dynamic energy, while its signature is noble and sensual.The backbone of the fragrance is lavender – an unmistakable natural ingredient in perfumery – but here pushed to the edge in a unique modern interpretation. Even the Prada Luna Rossa fragrance bottle is inspired by the technological excellence and sleek, dynamic beauty of extreme sailing boats. The power of the elements is reflected in the materials and design, which project both strength and sophistication.

Top Notes: Lavender Absolute and Bitter Orange
Middle Notes: Clary Sage and Spearmint Nanah
Base Notes: Ambroxan and Ambrette Absolute

Prada Luna Rossa for Men EdT 50ml (CHF 87.-) / EdT 100ml (CHF 117.-)
Aftershave Lotion 125ml (CHF 85.-)
Shower Gel 200ml CHF 50.-)
Deodorant 150ml (CHF 45.-)

Available September 2012.

The Luna Rossa Story

The America’s Cup is the most coveted and elusive prize in sport and the apex of the sailing world. It is an intense competition propelled by an almost mythological history, the obsession and dedication of its participants and thrilling advances in design and engineering. It is a race fought along lines of technology and athleticism, but fundamentally bound by the forces of nature; enjoyed the world over both for the visceral excitement of the competition and the grace of the boats as they cut through the waves.

The Luna Rossa sailing team emerged from the shared determination and grand ambition of two men. Patrizio Bertelli, CEO of Prada and German Frers, one of the world’s foremost yacht designers, met in 1997 to discuss a cruising boat and the designer made a provocative jibe – “why not the America’s Cup?”. There was no turning back. In order to meet strict entry deadlines Bertelli organized a crew from scratch in a record time of just two weeks – a process usually taking many months. Since then, the Luna Rossa team is one of the most renowned and beloved competitors of the America’s Cup – the oldest and most prestigious trophy in sport.

LoL, Sandra

Photos: Courtesy of Prada, © Carlo Borlenghi