Sandra‘s Closet

Last Wednesday, the official opening of the Mercedes-Benz Fashion Days Zurich took place. It was a fun evening filled with lots of fashionable moments and surprises. Many people like to complain that the MBFDZ are not comparable to New York, Paris or Milan and of course they are right, but why should they?

Isn’t it great that we have something like this in Switzerland where you can enjoy runway shows, international designers, drink champagne and enjoy great food (the Park Hyatt Zurich served some amazing dishes) while meeting interesting people and see your friends. I wished all fashion weeks were like that… because in general they are definitely not as convenient as here in Zurich.

The main sponsors of the event, such as Mercedes-Benz, Paul Mitchell, H&M and Etihad Airways, had their own booths in the VIP tent during the Fashion Days Zurich.

An amazing surprise is waiting for you during the next weeks in collaboration with Etihad Airways, L’Officiel Switzerland and Sandra’s Closet. Make sure to stay tuned.

Giving an interview for Glanz & Gloria.

Photo call in front of the Samsung booth where I would reveal the tablet I designed the next day.

Here with the lovely two winners of the contest I posted last week.

Front row with fabulous Theo Grigoriadis (Trois Pommes).

First show of the night: the Berlin-based label Lala Berlin. The desert and nomadism inspired Leyla “Lala” Piedayesh for her S/S 2015 collection. I liked her embellished denim pieces (see picture below).

Swiss designer Julian Zigerli has enjoyed an enormous media attention since being selected a few seasons back by Giorgio Armani to present at the Armani Theater. For S/S 2015, he showed his iconic graphic prints and innovative cuts.

Turkish designer Lug Von Siga presented a fierce S/S 2015 collection at the opening night. Colourful and feminine, many pieces caught my eyes. Definitely a designer to watch!

My absolute favorite show of the night was Bibhu Mohapatra (see the photo below) S/S 2015. His gowns were dreamlike, but also the day offerings were particularly strong this season. Feminine and fitted, eclectic and sophisticated, the NYC-based label is surely on the rise.

I was a little disappointed by Max Mara. The Italian house showed some looks from their F/W 2014 collection and some pieces that are available in the store, which made it feel more like a trunk show than a runway presentation and definitely not like something new. What a pity!

Stay tuned for the outfit post coming up soon as well as my reports about the other nights.

LoL, Sandra

Photos: © Getty Images, © David Biedert Photography © Andrea Monica Hug (Chic in Zurich), © Pascal Uehli Photography, © Ralf Eyertt, © Charles Aellen and © Sandra Bauknecht

Great news, my dear Swiss readers! This week, the annual Mercedes-Benz Fashion Days Zurich kick off on Wednesday evening with their big opening night and you have the chance to win two tickets. But you have to be fast!

To participate, please send me an e-mail with your postal address and the header “Mercedes-Benz Fashion Days Zurich” to . All entries must be received until today November 10, 2014 at 6pm CET. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules. The winner has to have a Swiss address.

At work front row during last year’s Mercedes-Benz Fashion Days Zurich

Let me tell you a little more what you can expect during the night at Schiffbau Zurich and also during the next days in general. There will be a lot of highlights taking place at Switzerland´s biggest fashion event from November 12-15, 2014. First of all, Max Mara is the headlining designer of the Mercedes-Benz Fashion Days Zurich which will celebrate their  fifth anniversary this year. The well-known Italian luxury-brand whose signature-look consists of timeless coats and jackets, was founded in 1951 by Mr Achille Maramotti and the label is still a family-run company that seeks to design elegant long-term fashion. With more than 2300 stores in 105 countries, Max Mara has become one of the largest international fashion houses.

A stunning red carpet look during the MBFDZ 2013 by Good & Vitalini St. Moritz

Furthermore, red carpet favourite, Bibhu Mohapatra will showcase his S/S 2015 collection at the Mercedes-Benz Opening Night. After working for more than a decade as design director for J. Mendel, the New York based Indo-American designer founded his own label in 2008. Today the brand is sold in prestigious stores, such as Bergdorf Goodman and dresses influential women like Michelle Obama, Glenn Close and Gwyneth Paltrow.

Below please find the event overview of Mercedes-Benz Fashion Days Zurich below. I attached some photos of last year’s events for you to get an idea of what will be going on. It is your chance to indulge in fashion and experience first class designers, models and shopping first hand. I highlighted the best events for you!

Front row next to Karlie Kloss last year.

PUBLIC EVENTS:

LATE FASHION SHOPPING NIGHT ZURICH
By cool shopping map, annabelle & Mercedes-Benz Fashion Days Zurich
· Aziza Zina, St. Peterhofstatt 8
· Deecee Style, Talacker 21
· H&M, Bahnhofstrasse 92
· BOSS Store Zürich, Bahnhofstrasse 39
· IRO, Strehlgasse 5
· Little Black Dress, Rämistrasse 7 & Josefstrasse 45
· N2, Brotgasse 3
· Onitsuka Tiger, Sihlstrasse 17
· Trois Pommes, Bahnhofstrasse 12
· Van Bery, Torgasse 6
· Vestibule, St. Peterstrasse 20
Tuesday, November 11 (7:00PM – 10.00PM)
Late Fashion Shopping Night Drinks (10:00 PM) @ Onyx Bar, Park Hyatt Zurich, Beethoven-Strasse 21

MEET & SHOP THE DESIGNERS @ TEMPORÄR, FASHIONSLAVE Wednesday, November 12 (4:00PM)

SAMSUNG LIVE ACT Thursday, November 13 (7.45pm) @ VIP TENT
Creating a bespoke Samsung Galaxy Tab S by Sandra Bauknecht (Style Icon, Editor in Chief 
L’Officiel Switzerland and Blogger www.sandrascloset.com).
Great news is that my dear readers will be able to win this Samsung Galaxy Tab S designed by me after the FDZ here on my blog. Stay tuned for the contest coming up next week!

AFTER PARTY @ CLUB BELLEVUE Thursday, November 13 (11:30PM)

Aziza Zina’s finale last year

MODE TRIFFT DESIGN @ HGC SHOWROOM Aziza Zina exhibition at HGC Showroom, Hardturmstrasse 101 Friday, November 14 (4:00PM)

AFTER PARTY @ PLAZA CLUB Friday, November 14 (11:30PM)

With Carmen Cita Jones at last year’s opening night.

SWISS DESIGNERS SALE by Montagsmarkt @ SCHIFFBAU FOYER
Berenik, Kazu, Pelikamo, Laend Phuengkit, RS Hader, Javier Reyes, Stefanie Biggel, Aziza Zina, LBD – Little Black Dress, Van Bery, studiowinkler, Julian Zigerli, Alsamendi, Carmen Cita Jones Jewellery, Griesbach, Kinsfolk, Pamb, Yana Rey, Yoshiki und Viu. Saturday, November 15 (12:00PM – 9:00PM)

With Italian designer duo Frankie Morello

POP-UP SALE @ TROIS POMMES THE STORE Notte Italiana Pop-Up Sale (9.30AM – 6PM)
My tip: A MUST GO!!!

SCHIFFBAU FOYER Pre & after show drinks November 12-15

Karlie Kloss taking pictures of the Cushnie et Ochs collection

Designer duo Cushnie et Ochs with Karlie Kloss and me

BY INVITATION ONLY EVENTS:

H&M STUDIO SS15 @ CLOUDS Exclusive event for invited guests only Wednesday, November 12 (2:00PM – 4:00PM)

DISNEY FASHION OPEN HOUSE @ CLOUDS Exclusive launch of the latest Disney, Marvel and Star Wars products, for invited guests only Friday, November 14 (10:00AM – 4:00PM)

MBFDS TALKS@ VIP TENT presented by Mercedes-Benz & The League of Leading Ladies
Talking the latest fashion trends of 2015, for invited guests only
Normcore with blogger Sandra Bauknecht and trend researcher Joan Billing Friday, November 14 (12:00PM – 2:00PM)

H&M CLOSING PARTY @ ESCHERWYSS CLUB Exclusive party for invited guests only Saturday, November 15 (10:30PM)

Follow me live on instagram @sandrascloset during the Mercedes-Benz Fashion Days Zurich.

LoL, Sandra

Photos: @ Sandra Bauknecht, © Andrea Monica Hug (Chic in Zurich), David Biedert Photography, © Fashiongamble Joy, © Getty Images, Style.com and Courtesy of the MBFDZ

Last Wednesday, a secret event took place in the city of Zurich to launch Samsung‘s newest mobile phone GALAXY ALPHA, emphasizing the brand’s foray into the fashion crowd.

Ready-to-wear has laid its focus from the runway also to the world of high technology as many renowned fashion houses scramble to stamp their coveted logos on mobile handsets and other personal devices. Samsung for example collaborated in one-off projects with the likes of Giorgio Armani, Alexander Wang, Nicholas Kirckwood and Moschino. Therefore, I was very curious to arrive at the secret event …

Inside an unspectacular backyard at Kanonengasse, I was guided by a bouncer to the basement. There a room, reminiscent of an underground club in New York, awaited me.

When I entered, I was handed my very own new Samsung GALAXY ALPHA phone as a gift. It had a prepaid card so that I could use it immediately to read the text messages the guests were sent during the event.

Only 80 people were invited and I spotted among the illustrious crowd Swiss supermodel Nadine Strittmatter who had flown in from Paris where she is living.

Other highlights were the melting ice bar and different performances.

Ezgi Cinar, the brainchild of the secret event with me.

Menswear designer Julian Zigerli, one of Samsung’s ambassadors, had created 80 personalized mobile phone covers to choose from. As you see in the collage above, I went for the little mouse…

… and my friend Mel Guenthardt (photo below) for the cute owl.

The GALAXY ALPHA phone is available in Switzerland from the beginning of September 2014 in the colors Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver and Scuba Blue for CHF 749.00.

LoL, Sandra

Photos: © Andrea Monica Hug, © Ezgi Cinar, © Melanie Guenthardt and © Sandra Bauknecht