For the first time ever, I did an interview together with my daughter for Swiss annabelle magazine. Over all these years, I tried to keep her out of the press and never showed her on my blog. Although she has been the one behind the camera, since I started my blog in 2009. Whenever it was possible, I took her with me on my business travels, to fashion shows or we interviewed designers such as Hilfiger or Lagerfeld.
Anouk with me at work: Meeting the Olsen Twins, Karl Lagerfeld and Tommy Hilfiger.
You would imagine she would love to follow in my footsteps, but you are completely mistaken. My girl is absolutely not impressed by the world of fashion as she has seen behind the curtains and knows it is in general not as glamorous as it seems. She dreams of studying psychology and acting in the US. I am very proud of her as she is one of the most grounded people I know. Being extremely responsible with her social media, she uses it only privately.
This diversity between us interested annabelle magazine. When Jacqueline Krause-Blouin, deputy editor-in-chief, approached us, it was important for me that Anouk took the decision herself. Now, being almost 17 years old, she saw it as an interesting project and we had a great conversation during the interview. The photos were taking by Pierluigi Macor and his assistant which ended up being a very fun afternoon.
I am thinking of all of you on my birthday today and I am hoping that all the happiness you have given to me during all these years of writing my blog will return to you. Wishing you a happy day!
May today be filled with friendship, laughter, and lots of amazing surprises.
It is the last day of the year and I would like to share with you my favourite outfits of 2018. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world. I am proud of myself as I wrote each day of 2018 at least one post.
To a fabulous 2019, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!
9 years – as crazy as it sounds but I have been blogging now for 108 months, which is around 3285 days, and this is my 3829th post which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.
Yesterday at the LA MER counter event at Jelmoli, I was so proud to welcome some of my Swiss readers, confident, beautiful and smart women, who came from all over the country. I cannot wait to show you the photos. A huge thank you to everyone for coming and the little surprises, I truly felt loved.
Sharing an insider tip: best place in Zurich for beauty treatments and massages:
Beauty Care Zurich.
Today, I am celebrating my blog anniversary by treating myself to an Ayurvedic massage by Ramji Lal at Beauty Care Zurich(Strehlgasse 29, 8000 Zürich, Phone: +41 44 212 12 77).
Just as a machine needs to be oiled, the body loves to have its largest organ, the skin, soothed. Anyone who has ever experienced an Ayurvedic treatment, knows its rejuvenating effect. It treats not only the body, but also the nervous system, bringing deep nourishment to all the cells and tissues as well as the mind. As I am pretty exhausted at the moment due to all my travels and projects, it helps me to recharge my energy levels.
Starting the massage with a foot bath…
Ramji Lal has magic hands and he learnt the 5000-year-old techniques from his mother when he was a little boy. His family produces Ayurvedic oils from home-grown herbs and plants in India’s holy city. Later, he trained at the prestigious Dr. med. Franklin’s Panchakarma Institute in Kerala.
Feels like heaven: an Ayurvedic massage by Ramji Lal.
An Ayurvedic massage is MOST beneficial when combined with an Ayurvedic lifestyle, which means making conscious choices about your nutrition, sleep and more. Ramji for example suggested that I drink a glass of warm water in the morning with one teaspoon of turmeric and one of cumin which has a detoxifying, energy-boosting and fat burning effect.
Have a lovely weekend! And stay tuned… today I am treating myself, during the coming days you will be treated to celebrate the 9 years of Sandra’s Closet!
It is the last day of the year and I would like to share with you my favourite outfits of 2017. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world. I am proud of myself as I wrote each day of 2017 a post.
To a fabulous 2018, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!
8 years – as crazy as it sounds but I have been blogging now for 96 months, which is around 2920 days, and this is my 3464th post which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.
I was one of the first ones when I started in 2009 with this post about the Birking bagby Hermès. Many friends were laughing at me and I had to convince so many press offices about what I was doing. In the end I was right.
Today, bloggers and so-called influencers have taken over the media world and many of those brands that were completely against it are trying to get on the train they have been missing before. Print is struggling and media budgets focus on digital. What I am missing sometimes is the reason why blogging originally started, it was about passion, being able to write about young designers or products that didn’t have a big advertising budget yet and to show what you truly love. Of course, you have to earn money but the fine line between monetization and truly felt passion seems to often fade away. Today, I feel it is more about getting free products and becoming famous on Instagram.
«LET ME INSPIRE YOU»
Personally speaking, I don’t want to say I am a blogger or influencer anymore, those titles come with a negative connotation and honestly I don’t want to influence other people, I would like to inspire them and hope that you still feel my passion in every day ‘s post.
To the next 8 years of blogging, or let me say inspiring you!
It is the last day of the year and I would like to share with you my favourite outfits of 2016. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world.
To a fabulous 2017, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!
7 years – as crazy as it sounds but I have been blogging now for 84 months, which is around 2555 days, and this is my 3098th posts which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.
Blogging is what I love to do most. I am independent, I can write whatever or wherever I am. It gives me so much freedom and joy. I love to do my collages and it has never ever been something I had to force myself to do.
To honour the occasion, I gifted myself with this new Chanel 2.55 bag from the «Front Row Only» collection. I think the attached hanger and the built-in hidden mirror on the back is too cute and it couldn’t be a better match to celebrate my closet.
As everything wouldn’t be possible without you, my dear readers, who have supported me over the last years, I have a gift for you, too. Please enjoy this special early access code BFLSU30 with 30% off on full priced orders over £300/€300 at LUISAVIAROMA.
Thank you from all my heart for your comments, your mails. With some of you I have even developed a relationship over the past years. I will continue to entertain you with your daily dose of fashion, beauty and lifestyle.
Recently, I have been thinking about doing a relaunch of my blog, a new layout for example but on the other side, I am loving my design, it looks different from others and I find it easy to navigate. Please shoot me an e-mail what you would change or if you prefer it the way it is to .
In the magnificent setting of the famous Forte Belvedere in Florence with stunning views over the Tuscan city, Salvatore Ferragamo launched their newest fragrance. A creation dedicated to women who like to play with their different characters. “My life is a play” is their credo.
When I arrived in my hotel, a game waited for me: a little bag filled with wooden letters. I was asked to come up with the possible name of the new fragrance that would be presented in the evening. As I love playing scrabble, I did a pretty good job and wrote the actual name «Misteriosa» which I didn’t know at that time yet. I took a photo on instagram as proof.
Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, unveils the new scent.
“My life is a play” was also the theme of the exclusive cocktail party and gala dinner. We were welcomed above the city of Florence with stunning installations by Patricia Urquiola. The perfect backdrop for the newest addition to the Signorina family, «Misteriosa». The new oriental fruity scent offers an innovative olfactive interpretation of black shades with a strong gourmand core.
Top notes: Wild Blackberry and Neroli Middle notes: Orange Blossom and Tuberose Base notes: Black Vanilla Mousse and Patchouli
Photographer Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel and my humble self.
A dance performance, a gourmet menu and many more surprises waited for me. I had the honor to be seated next to Massimiliano Giornetti, Creative Director of Salvatore Ferragamo, and the special guest star on scene: top model Grace Hartzel, the new face of Signorina, with whom I had a lovely conversation.
What does it mean to you to be the face of this new fragrance? It makes me feel so wonderful! It has always been my dream to be the testimonial of a luxury fragrance brand. Working with the Salvatore Ferramamo team was so amazing, they are all fantastic and we had so much fun.
What was your immediate thought/emotion when you smelled Signorina Misteriosa for the first time? I could feel the unpredictable, daring and mysterious belladonna phantom and become her.
You like Mangas, you cut a bang yourself which gave you a lot of success, you seem to do everything your very own way. Today, you were the star on the dance floor. Are you a Signorina Misteriosa? And if you feel like it, please tell me why. Yes I do feel like a big part of me is her, because I love to be independent and do things my own way.
What do you like most about Mangas? I love how it’s such a different world. It’s so fantasy. The characters are very inspiring, and the artwork is beautiful.
What would be the best advice you would give to a young upcoming model friend? To express your own style and personality. Have inner strength and be kind.
Where do you see yourself in 10 years? What would be your biggest dream to come true? I want to pursue music and acting.
Graze in 3 words. Joy , groovy, cosmic.
On stage: Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, with Grace Hartzel.
What a great night. Later, Grace and I went on the dance floor. That is the beauty of life. We can choose every day which one of our facets we are going to interpret. Let the play start, but always remain the same person!
Signorina Misteriosa is available now as Eau de Parfum 30ml (CHF 69.00), 50ml (CHF 99.00) and 100ml (CHF 129.00), as Duschgel 200ml (CHF 40.00) and as Bodylotion 200ml (CHF 45.00).
It is the last day of the year and I would like to share with you my favourite outfits of 2015. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world.
To a fabulous 2016, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!
Anouk with me at work: Meeting the Olsen Twins, Karl Lagerfeld and Tommy Hilfiger.
FEBRUARY 2018: 
JULY 2018: 
SEPTEMBER 2018: 
Sharing an insider tip: best place in Zurich for beauty treatments and massages:
Starting the massage with a foot bath…
Feels like heaven: an Ayurvedic massage by Ramji Lal.
I was one of the first ones when I started in 2009 with this post about the 
