7 years – as crazy as it sounds but I have been blogging now for 84 months, which is around 2555 days, and this is my 3098th posts which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.
Blogging is what I love to do most. I am independent, I can write whatever or wherever I am. It gives me so much freedom and joy. I love to do my collages and it has never ever been something I had to force myself to do.
To honour the occasion, I gifted myself with this new Chanel 2.55 bag from the «Front Row Only» collection. I think the attached hanger and the built-in hidden mirror on the back is too cute and it couldn’t be a better match to celebrate my closet.
As everything wouldn’t be possible without you, my dear readers, who have supported me over the last years, I have a gift for you, too. Please enjoy this special early access code BFLSU30 with 30% off on full priced orders over £300/€300 at LUISAVIAROMA.
Thank you from all my heart for your comments, your mails. With some of you I have even developed a relationship over the past years. I will continue to entertain you with your daily dose of fashion, beauty and lifestyle.
Recently, I have been thinking about doing a relaunch of my blog, a new layout for example but on the other side, I am loving my design, it looks different from others and I find it easy to navigate. Please shoot me an e-mail what you would change or if you prefer it the way it is to .
In the magnificent setting of the famous Forte Belvedere in Florence with stunning views over the Tuscan city, Salvatore Ferragamo launched their newest fragrance. A creation dedicated to women who like to play with their different characters. “My life is a play” is their credo.
When I arrived in my hotel, a game waited for me: a little bag filled with wooden letters. I was asked to come up with the possible name of the new fragrance that would be presented in the evening. As I love playing scrabble, I did a pretty good job and wrote the actual name «Misteriosa» which I didn’t know at that time yet. I took a photo on instagram as proof.
Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, unveils the new scent.
“My life is a play” was also the theme of the exclusive cocktail party and gala dinner. We were welcomed above the city of Florence with stunning installations by Patricia Urquiola. The perfect backdrop for the newest addition to the Signorina family, «Misteriosa». The new oriental fruity scent offers an innovative olfactive interpretation of black shades with a strong gourmand core.
Top notes: Wild Blackberry and Neroli Middle notes: Orange Blossom and Tuberose Base notes: Black Vanilla Mousse and Patchouli
Photographer Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel and my humble self.
A dance performance, a gourmet menu and many more surprises waited for me. I had the honor to be seated next to Massimiliano Giornetti, Creative Director of Salvatore Ferragamo, and the special guest star on scene: top model Grace Hartzel, the new face of Signorina, with whom I had a lovely conversation.
What does it mean to you to be the face of this new fragrance? It makes me feel so wonderful! It has always been my dream to be the testimonial of a luxury fragrance brand. Working with the Salvatore Ferramamo team was so amazing, they are all fantastic and we had so much fun.
What was your immediate thought/emotion when you smelled Signorina Misteriosa for the first time? I could feel the unpredictable, daring and mysterious belladonna phantom and become her.
You like Mangas, you cut a bang yourself which gave you a lot of success, you seem to do everything your very own way. Today, you were the star on the dance floor. Are you a Signorina Misteriosa? And if you feel like it, please tell me why. Yes I do feel like a big part of me is her, because I love to be independent and do things my own way.
What do you like most about Mangas? I love how it’s such a different world. It’s so fantasy. The characters are very inspiring, and the artwork is beautiful.
What would be the best advice you would give to a young upcoming model friend? To express your own style and personality. Have inner strength and be kind.
Where do you see yourself in 10 years? What would be your biggest dream to come true? I want to pursue music and acting.
Graze in 3 words. Joy , groovy, cosmic.
On stage: Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, with Grace Hartzel.
What a great night. Later, Grace and I went on the dance floor. That is the beauty of life. We can choose every day which one of our facets we are going to interpret. Let the play start, but always remain the same person!
Signorina Misteriosa is available now as Eau de Parfum 30ml (CHF 69.00), 50ml (CHF 99.00) and 100ml (CHF 129.00), as Duschgel 200ml (CHF 40.00) and as Bodylotion 200ml (CHF 45.00).
It is the last day of the year and I would like to share with you my favourite outfits of 2015. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world.
To a fabulous 2016, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!
Can you imagine that Sandra’s Closet is turning 6 today?! This is my 2766th posts – I still cannot believe the amazing journey I went on for the last six years as a blogger.
Fashionable encounters, exciting moments, traveling the world, I met so many interesting people, celebrities and fashion designers and I truly enjoyed every single bit of it! Therefore I would like to thank all of you who follow my adventures – without you, my dear subscribers and avid readers, this wouldn’t have been possible.
Parallel to the launch of my blog in 2009, SI Style Magazine featured me on six pages which was the perfect kick off for Sandra’s Closet!
For those who have missed it or don’t have the chance to watch Swiss television, here is my first Spotlight show that was presented Saturday one week ago. The episode is all about my favorite places in Paris. Enjoy!
And don’t forget to like Spotlight on FACEBOOK! Your support would be extremely appreciated – a huge thank you in advance!
Great news and another reason why I had been so busy during the last weeks. Last Saturday, «Spotlight», the new lifestyle magazine onTeleZüri, presented its first show from “Zermatt Unplugged“ in Valais, the well-known music festival, with top artists, like James Blunt and Patricia Kaas. The focus of the new format is to cover the most important events and personalities from the fields of food, travel, beauty, fashion, kids and business, a well as impressive success stories and shopping, cultural and party tips.
Together with Zoe Torinesi and Dilan Anja Gropengiesser, I am one of the presenters and will take you with me on the most dazzling journeys around the globe, featuring the best stories about fashion, beauty and lifestyle. Tonight at 7.45 pm (CEST) you can see me for the first time in action (two hourly repeat). In my first show, you will get to know some of my favorite spots in the fashion capital of Paris and explore the newest fashion trends for S/S 2015. Here are some behind the scene photos for you to get an idea of what to expect…
The programs extensive background information and selected highlights such as live concert broadcasts are also available online at Spotlight.vison.
My avid readers might have wondered about my lack of posting. Usually, I blog on a daily base but I have been offline for five days. The reason was my birthday, I turned 40 last week. Friends have asked me why I share this number and my answer is that there is nothing to be ashamed or afraid of. I have been on this planet for over 40 years. I am happier than ever and achieved all the milestones in my life that I had set for myself. I have travelled the world and enjoyed life most of the time to the fullest. Now I am ready for the real fun…
40 has a lot of beauty and I will explain you why. In comparison to a younger age, I am no longer taking decisions based on what I am supposed to do. I am making them based on what is right for me which is so liberating. I know that all social media channels don’t show the real world. If you still think that people are all so confident living their perfect lives, you might be mistaken. Most of them are just as screwed up as everyone else.
My longtime friends who visited me from all over told me this weekend that they admire my consistency through all these years they have known me. True, I have never lost the my zest for life, I always stayed true to myself. In my high school book, I found a quote of mine: “Be yourself, no matter what they say.” This has been a common thread. If it made me happy, I would never cared about other people’s opinion, which goes most importantly for my way of dressing.
I still like getting silly and I have always loved dancing like no one is watching or like everyone is watching. I like the attention. One thing that has definitely changed is that I never feel guilty again, more like a teenager, but less loud. You I know that there is always a plan B and that is is indispensable to get rid of the toxic people in your life.
I am thankful for the amazing people that surround me and I never forget to tell them how much I love them. I had an unforgettable birthday and I would like to thank everyone who made it so special.
Below you will find my different stages in life. Why? Because they are fun to look at!
1981: Being in first grade… a happy 6 year old Sandra.
1994: Having my own band and being on tour with the Backstreet Boys. I was 19 and had just finished school.
1997: My first trip to Hong Kong. Blond and ready to see life at the age of 22.
2004: Before my 30th birthday and before moving from Chicago to Zurich I did this cover shoot.
2013: Finally back to my natural hair color that you appreciate at the age of 38.
2015: And that is me one week ago, a selfie in bed. 40 and I personally think that I look better than I did at 20.
Today, I would like to share with you my favorite outfits of 2014 and hope that you will enjoy this little retrospective as much as I did putting it together. 12 months, versatile looks, shot in many different places in the world. To a fabulous 2015, wishing you once more only the best!
OMG! This week had been so busy, that I have almost forgotten a very special day. On November 23, five years ago, the probably biggest adventure of my life has started, I published my first post and Sandra’s Closet was born. I am so grateful for all the amazing things that have happened since then. I travelled to the most distinguished places, met many celebrities and fashion designers (click here to see most of them) and appeared in many publications (check out the press section here).
Below I put together some of my personal highlights over the last five years:
In August 2013, we shot a fun social media campaign with MCM in Berlin to celebrate the limited edition collection: Craig & Karl – EYES ON THE HORIZON.
I hosted a fun event with MCM to celebrate the launch of their new backpacks in November 2013 in Zurich.
In December 2013, I hosted the Goldenized event at Patrizia Pepe‘s Zurich store.
Before becoming the editor in chief of L’Officiel Switzerland, I had for three years, from 2011-2014, a monthly column in SI Style magazine.
Being invited by Omega for a dinner with George Clooney in Shanghai in May 2014 (post coming up soon).
Hosting a lunch with IWC and star guest top model Karolina Kurkova during the Zurich Film Festival 2014 (post coming up soon).
Designing a Samsung tablet during the Mercedez-Benz Fashion Days Zurich 2014 that we will be raffled off soon here on my blog was an extremely fun project.
And last but not least something I am really proud of: I am in a book that was launched recently in German during Berlin Fashion Week and in English during London Fashion Week (a detailed post will be published shortly). Fashion Germany, the new coffee-table 208-page tome presents the country’s most important people in the world of fashion.
My blog has taken me on such a beautiful adventure and I would like to thank you all for following me and supporting my work. Without you, the success wouldn’t have been possible. Stay tuned during the next weeks as some amazing raffles will be coming up to thank you for all your time that you are spending on Sandra’s Closet.
I have to admit that this is not a very modest post. Seeing this huge article in last week’s Gala magazine made me just very happy and I wanted to share my happiness with you. A few weeks ago they had already named me among the most important bloggers and a style icon… for those who haven’t seen it, here you go:
GALA N°26/2014
GALA N°22/2014
A huge thank you to the whole Gala team for those amazing features!
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