Sandra‘s Closet

In 2012, my relationship as MONTBLANC ambassador started with the launch of my very own ink Sandra Berry, a fuchsia hue, that was limited to 100 pieces.

My beautiful limited edition Sandra Berry ink by Montblanc.

Now, in 2016, I was honored to be part of their new social media campaign that focuses on the Urban Spirit collection, a brand new leather line defined by its innovative functionality – the ultimate companion for the independent traveller’s daily needs.

Being featured on Montblanc’s Facebook page along with brand ambassador Hugh Jackman, how cool is this?!

For the campaign I had to answer some questions about myself and the city of Zurich:

Favorite place in your city and why ?
I love the area around the Stadthausquai and the Münsterbrücke as it makes me feel like being in Paris. It shows the beauty of Zurich in perfection.

What does Urban Spirit in your city inspires you?
The urban spirit of Zurich is very cosmopolitan, combining Swiss traditions with cultural influences from all over the world. It is a melting pot that inspires me every day just by hearing different languages. Zurich is a metropole and a small little village at the same time, a place where you can do business and feel like being on holidays with its beautiful mountains and stunning lake.

And here are the social media campaign photos shot by lovely Andrea Monica Hug:

Stay tuned for all the details of the look coming up soon!

LoL, Sandra

Photos: Courtesy of Montblanc

OMG! This week had been so busy, that I have almost forgotten a very special day. On November 23, five years ago, the probably biggest adventure of my life has started, I published my first post and Sandra’s Closet was born. I am so grateful for all the amazing things that have happened since then. I travelled to the most distinguished places, met many celebrities and fashion designers (click here to see most of them) and appeared in many publications (check out the press section here).

Below I put together some of my personal highlights over the last five years:

Being the face of the Closed F/W 2011 campaign.

Walking a runway show during New York Fashion Week F/W 2012.

I designed this limited edition “Zurich” tee in collaboration with Closed.

The launch of Sandra Berry, my very own bespoke limited edition ink by Montblanc.

I went with Montblanc for the ultimate Oscar experience to Los Angeles in February 2013.

I became the ambassador for Piaget.

Being at the 2014 Film Independent Spirit Awards in Los Angeles with Piaget was an amazing experience.

In August 2013, we shot a fun social media campaign with MCM in Berlin to celebrate the limited edition collection: Craig & Karl – EYES ON THE HORIZON.

I hosted a fun event with MCM to celebrate the launch of their new backpacks in November 2013 in Zurich.

In December 2013, I hosted the Goldenized event at Patrizia Pepe‘s Zurich store.

Before becoming the editor in chief of L’Officiel Switzerland, I had for three years, from 2011-2014, a monthly column in SI Style magazine.

Being invited by Omega for a dinner with George Clooney in Shanghai in May 2014 (post coming up soon).

Hosting a lunch with IWC and star guest top model Karolina Kurkova during the Zurich Film Festival 2014 (post coming up soon).

Being an ambassador for Tommy Hilfiger’s BHI campaign in October 2014 made me very proud.

Designing a Samsung tablet during the Mercedez-Benz Fashion Days Zurich 2014 that we will be raffled off soon here on my blog was an extremely fun project.

And last but not least something I am really proud of: I am in a book that was launched recently in German during Berlin Fashion Week and in English during London Fashion Week (a detailed post will be published shortly). Fashion Germany, the new coffee-table 208-page tome presents the country’s most important people in the world of fashion.

My blog has taken me on such a beautiful adventure and I would like to thank you all for following me and supporting my work. Without you, the success wouldn’t have been possible. Stay tuned during the next weeks as some amazing raffles will be coming up to thank you for all your time that you are spending on Sandra’s Closet.

LoL, Sandra

Photos: Courtesy of the Brands, © David Biedert Photography, © Christoph Schemel and © Sandra Bauknecht

While you are reading this post, I am on my way to Los Angeles to live the ultimate Oscar experience with Montblanc. Stay tuned for many upcoming posts from my favourite city in the world. In the meantime, you can enjoy those exclusive behind the scenes photos of how my Montblanc Limited Edition Bespoke Ink SANDRA BERRY was born.

It all started with a trip to the headquarters in Hamburg… do you remember?

After the concept of “Sandra Berry” had been visualized in spring 2012, I had many sleepless nights, dreaming about the color for my personalized ink. Funnily enough, I mixed tons of nail polishes together to come up with that one hue I was thinking of. In Hamburg, the lovely and extremely professional Montblanc team helped me to finalize the perfect shade.

A few weeks later, I received the bottles with three slightly different colors. Now, it was up to me to choose. Sample number 3 became SANDRA BERRY.

The next step was the design of the bottle. In Zurich, I met with the ladies from Montblanc at one of my favourite restaurants in town, Bindella, for a very fun arts and crafts session. After a yummy lunch complemented by a tiramisu, the shape of the bottle, the bows, the colours and tags were finally determined.

In December right before the big launch event, we met at the Montblanc offices in Zurich to finish the product by hand. While enjoying champagne and chocolate truffles, we brought the packaging to perfection.

Those of you who were lucky to get one of the 100 limited edition bottles, know now, how much work and passion went into SANDRA BERRY. I truly hope that you will like it.

For my Swiss based readers: If you like to know more about the colour pink, have a look at my column in the recent March edition of the SI Style magazine in which I am telling you all about it. There is a reason why you “look in the pink”…

Talk to you soon from Los Angeles!

LoL, Sandra

Photo Sandra Berry: © Etienne Schwank. All other photos: © Sandra Bauknecht

As promised, here is your chance to get a bottle of the Montblanc Bespoke Ink Edition SANDRA BERRY, the first personalized ink Montblanc has ever created, limited to 100 pieces in the lovely shade of a pinkish berry hue and only available here on Sandra’s Closet.

Send me an e-mail with your postal address and the header “Sandra Berry” to and like Sandra’s Closet on Facebook.
All entries must be received until January 15, 2013. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules.

LoL, Sandra

Photos: © Etienne Schwank and © Sandra Bauknecht

Last night, my secret project with Montblanc has finally been revealed during a wonderful evening celebration at the Montblanc Boutique in Zurich, Switzerland.

I am so excited and honoured to tell you that I have got my own bespoke ink with the lovely name: SANDRA BERRY and amazingly enough, it is the first personalized ink Montblanc has ever created looking back to a corporate history of 100 years.

Christian Rauch, Managing Director Writing Culture and Leather Goods Montblanc International, who had flown in especially for the event, revealed with me the Montblanc Bespoke Ink Edition SANDRA BERRY.

The Montblanc team and me had spent many inspiring hours working on this unbelievable project. I will post the behind the scenes pics that shows the whole creative process during the next weeks. Of course, I knew that it had to be a pinkish berry hue. After I visited the Montblanc’s headquarters in October where I experienced the World of Montblanc, my bespoke ink was finally created in accordance to my specifications and wishes.

For the launch event, the Montblanc boutique was beautifully decorated with many vibrant details reminiscent of the ink’s colour. Guests arrived on the pink carpet matching the berry shade perfectly and enjoyed rosé champagne by Perrier-Jouët.

A big surprise for me was the birthday cake in the shape of an inkwell, the Montblanc team surprised me with, to celebrate the third anniversary of Sandra’s Closet.

A caricaturist drew the guests of last night’s event with, of course, Sandra Berry.
The party went on until late at Zurich’s Icon Club. Enjoy the photos of last night.

Great news for my readers: The Montblanc Bespoke Ink Edition SANDRA BERRY is limited to 100 bottles and will be exclusively given away on my blog. Stay tuned for the upcoming post with all the details.

I still feel like being on cloud nine… my very own ink! Thank you, Montblanc, for making dreams come true!

LoL, Sandra

Photos: © Etienne Schwank and © Sandra Bauknecht