In partnership with Mizensir, the Geneva-based specialists in candles and ambient fragrances, Caran d’Ache unveils its new edition of pencils made from fine woods and scented with the «Mémoire d’Ecolier» fragrance.
Interesting to know is that behind Mizensir, there is no other than master perfumer Alberto Morillas, who started along with his wife the family business in Geneva in 1999. The two initially set up a scented candle workshop and combined their skills to turn fragrances into wax. Today, the brand boasts more than one hundred different products, including a collection of perfumes, each creating a specific ambient message.
Alberto Morillas favours the very finest raw materials, paying homage to his Andalusian origins, his family and the numerous journeys and encounters that have marked his life. Now he has joined forces with another Swiss company for which craftsmanship plays also an important role: Caran d’Ache, the master craftsmen of drawing and writing.
Driven by a shared passion for creativity, excellence and Swiss Made ideals, the two family businesses have combined their unique know-how to create a new scented edition of four graphite Caran d’Ache pencils, that are delightfully scented with the retro fragrance «Mémoire d’Ecolier», whisking you back to a time when you were still sitting in school.
Me on my first day of school holding a Caran d’Ache pencil.
Bringing back childhood memories, this scent reveals notes and essences of Virginian cedar and Atlas cedar, underpinned by the sweetness of liquorice, rosewood and the freshness of birch. This unique scent of freshly sharpened pencils combined with sweet notes of candy hidden in school bags or desks offers aficionados of rare pencils the chance to recall their carefree childhood days.
The Caran d’Ache pencils edition no.8 set will be available for CHF 29.00 from mid-October from all Caran d’Ache boutiques and points of sale, as well as from the eBoutique.
LoL, Sandra
Photos: Courtesy of Caran d’Ache and © Sandra Bauknecht
