The Louis Vuitton Pre-fall 2024 collection is being presented on April 18, 2024 at the Long Museum in Shanghai, which was founded by husband-and-wife collectors Mr. Liu Yiqian and Ms. Wang Wei, and is named for its elongated funnel shape. The largest private museum in China, it holds the country’s richest collection, including traditional, modern and contemporary Chinese art, Chinese revolutionary art, and contemporary works from Asia, Europe and the United States.
On the occasion of the first Voyager Show, the House reveals a vibrant collaboration with artist Sun Yitian. Known for her photorealistic paintings of toys and other mass-produced objects, she has collaborated on an exclusive series that colourfully animates the Pre-fall 2024 collection, spanning ready-to-wear, leather goods, trunks, accessories and fragrances.
Born in 1991 in Zhejiang, China, Sun Yitian lives and works in Beijing. She has been presented in solo exhibitions at galleries in Paris, Berlin, Hong Kong and Shanghai. Throughout her work, she explores the tension between «Made in China» mass production and artistic value, bringing items that may initially seem unremarkable or of little value into the context of galleries and museums. For her first collaboration with a luxury Maison, her work is further transposed to wearable pieces, introducing the element of savoir faire. Sun Yitian imagined toy-like animals including a pink rabbit, yellow duck, spotted dog, leopard, zebra, penguin and swan. They interact playfully with iconic and everyday pieces as the latest collectible series in which contemporary artists bring their distinct world to the universe of Louis Vuitton.
«The connection between paintings on a canvas and the viewer is somewhat static and silent, a form of observation with a certain distance. However, when my artworks are translated into clothing, bags, or perfumes, they become much closer to people, and this interaction is lively and unpredictable. It creates an equal relationship of use,» says Sun Yitian.
The process involved discussions between Sun Yitian and the Louis Vuitton where creativity across different materials and techniques manifested into design. Extra-large and subtly whimsical, her artwork makes a bold statement as prints or embroidery on ready-to-wear that complements Pre-fall 2024 silhouettes by Nicolas Ghesquière, Louis Vuitton Artistic Director of Women’s Collections. Whether a cheerful leopard grinning on a petal pink coat or skirt; the duck in profile on a sky-blue hooded windbreaker; or an inflatable rabbit with Monogram flower eyes filling the front of an A-line dress or T-shirt, the looks signal bright, youthful energy.
With the addition of Sun Yitian’s animals, signature bags are reinterpreted in ‘Animogram’ canvas. From a zebra on the Alma in Epi calfskin to the duck and its shadow atop the On The Go tote in reverse varnished calfskin, each animal is paired with a key shape. Another version involves highly crafted animal coin purses associated with a specific bag and colour base such as the rabbit coin purse paired with a Noé in glossy white Monogram leather. New to the Pre-fall collection is the Mini Square Trunk, a handheld, hard-sided design that features either the dog in smooth calfskin or the leopard in grained leather, both with colourful quilted interiors. Bag charms, meanwhile, are dimensional and exude cuteness, from the leopard key holder that matches the Pop Flower collection to the XL inflatable rabbit happily clinging to each bag.
Sun Yitian’s Animogram creation extend to shoes with the menagerie popping up on several styles: printed on Monogram nylon mules; as leather patches on the Lous open back sneakers, or as playful lace accessories and in corresponding colour ways for the LV Archlight sneakers. The entire menagerie comes together as a detailed family portrait on the Carré 90 scarf and appear individually as well, accented with a graphic Louis Vuitton border.
Finally, Sun Yitian’s collaboration has inspired three limited editions of its iconic perfumes Spell on You, Imagination and Heures d’Absence, enriching the fragrance stories with playful decors. For the first time, these Louis Vuitton perfumes are adorned with precious charms – an animal and the LV signature pendant – attached to a fine golden chain. The pink rabbit joins Spell on You, its color resonating with the pink juice of iris pallida blended with sophisticated rose evoking romance with a touch of mischief. The orange leopard is paired with Heures d’Absence with its free-spirited and contemporary bouquet of mimosa, jasmine and May rose. The yellow duck returns to animate Imagination, a daring fragrance bursting with an amber accord with citrus and Chinese black tea. Each perfume, composed by Master Perfumer Jacques Cavallier Belletrud, comes in colorful packaging specially decorated by Sun Yitian featuring glossy LV Monograms. Specially for the occasion, Imagination has its own travel case in Reverse Monogram adorned with the duck.
In all their forms, Sun Yitian’s animals will be memorably linked to the Louis Vuitton Pre-fall 2024 collection as an artistic expression rendered with fun and fantasy.
LoL, Sandra
Photos: © Louis Vuitton
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DJ sessions by Misty Rabbit and Dan Lywood animated the party until late.