Sandra‘s Closet

Recently, I attended the Swiss launch event of CLINIQUE‘s newest beauty launch Clinique iD™ at Clouds in Zurich. The motto is simple, customize, don’t compromise. The idea behind the new cartridges that are inserted in your favorite texture of the Dramatically Different Moisturizer (Moisturizing Lotion, Oli-Control Gel and Hydrating Jelly) is to create a personalized custom-blend hydrator.

15 combinations are possible. Concerned with irritation? Pores and uneven skin texture? Uneven skin tone? Fatigue? Lines and wrinkles? For all these problems, CLINIQUE offers a solution. Choose one of three hydration bases, insert one of five cartridges with concentrated actives and you’re done. Instant, optimised results can be achieved with every use. The product in each bottle is said to last three months. Great skin, your way!

With Valeska Jansen (left) and Shari Jafari (right), Brand General Manager Clinique, Switzerland.

Personally speaking, I think it is an easy-to-use product for all skin types as you can personalize it for your concern, but especially great for younger skin. My daughter is a true addict and her complexion has absolutely changed in a short amount of time.

I found my combination with CLINIQUE Clinical Reality™, a tool that scans your skin to find the areas you have to target. My problem, no surprise… tired skin. My solution? Dramatically Different Moisturizer Moisturizing Lotion combined with the orange cartridge «Fatigue».

CLINIQUE Clinical Reality™

Beautiful sunny weather 

Shari Jafari giving an introduction speech about the newest launch.

Drinks were matching the colors of the cartridges…

… as well as the macarons.

Great music and lots of activities kept the guests busy…

… and offered many photo opportunities.

You could decorate a transparent make-up pouch with those stickers…

… or get your make-up refreshed.

The new Clinique iD™ Active Cartridge Concentrates are available now for CHF 75.00 each.

LoL, Sandra

 Photos: © Sanjeev Velmurugan Photography

One week ago, I was invited by CLINIQUE to explore the launch of their new Fresh Pressed™ products at JOE & THE JUICE in Zurich’s Sihlcity. A match made in heaven as both brands prioritize the importance of freshness in their products.

For the next three months, their will be a specially created “Fresh Pressed Daily Booster” juice with a high amount of Vitamin C, that is orange like the packaging, available at the Danish juice and coffee bar.

Recipe for 1 Portion of Clinique Fresh Pressed Juice with Vitamin C
4 medium-sized organic carrots
2 medium-sized organic apples
30g ginger
juice of half of an organic lemon
Mix all ingredients in a juicer and enjoy immediately!

What is CLINIQUE Fresh Pressed™ exactly?
There are two skin care products suitable for all skin types- a daily booster and a cleanser that deliver the full power of pure, fresh Vitamin C at the highest concentration to brighten, even and retexturize skin.

CLINIQUE Fresh Pressed™ Daily Booster with Pure Vitamin C 10%
CHF 99.00 for 34ml (four portions)
Just like your morning fresh-pressed juice or vitamin helps you stay healthy on the inside, this super-potent booster was designed as a daily supplement to visibly rejuvenate skin from the outside – and a simple, seamless way to reinvigorate your de-aging routine without changing a thing. Simply mix 2 drops with your moisturizer AM & PM.

CLINIQUE Fresh Pressed™ Renewing Powder Cleanser with Pure Vitamin
CHF 37.00 for 28 portions (14g)

This water-activated powder cleanser with fresh Vitamin C delivers visible benefits. Instantly the skin is awakened, purified, with a refined texture and brighter look. This non-drying, non-stripping formula is gentle enough for use each morning, and preps skin for treatment with Clinique Fresh Pressed™ Daily Booster with Pure Vitamin C 10%.

Is the vitamin C in CLINIQUE’s Fresh Pressed™ actually “fresh”?
Fresh means powerful. Pure Vitamin C naturally degrades when exposed to oxygen, so it’s most powerful when fresh. Therefore CLINIQUE has chosen the stay-fresh packaging that isolates the pure Vitamin C until activation, maintaining its freshness and full power for maximum results.

A private introduction to the new line by Karin Marschall, CLINIQUE Education Manager.

Who is CLINIQUE Fresh Pressed™ recommended for?
Absolutely anyone! Although it’s a de-aging product, it also makes your skin look brighter after the first use – and honestly who wouldn’t like this?

If I drink juices that are high in vitamin-C, isn’t that enough for my skin?
Just drinking juices with Vitamin C really isn’t enough because neither your body nor your skin can produce Vitamin C so you should use skin care products that have Vitamin C in it too.

From when and where can I buy CLINIQUE Fresh Pressed™ products?
The products are available now. Either online at clinique.com or in-store at a Clinique counter.

With Shari Jafari, the new CLINIQUE Brand Manager Switzerland, at the event last week.

At CLINIQUE, a new wind is blowing. The beauty brand is very innovative, extremely focused on social media and full of energy, with or without a Vitamin C boost. BRAVO!

LoL, Sandra

Photos: © Andrea Monica Hug for Clinique