Shaving is a subtle art and a true cultural phenomenon. The elegant, refined and modern man has to be on top of his shaving game. At a time when beards, sideburns and mustaches are worn like genuine fashion statements, grooming one’s facial hair has become a means of personal expression, a way of conveying one’s personality.
For these men, CHANEL creates a unique SHAVE IN STYLE collection based on the art of shaving. Composed of two expert products, BLEU DE CHANEL Shaving Cream and BLEU DE CHANEL Hydrating After Shave Gel, it finds its natural place in their daily routine. These essentials ensure a perfect shave and an elegant and sophisticated trail, while allowing men to explore different styles. They give unmatched intensity to the aromatic-woody notes of BLEU DE CHANEL and prolong its scent on the skin.
Two complementary sensorial steps for a complete ritual that prolongs the captivating trail and free spirit of BLEU DE CHANEL.
STEP 1:
BLEU DE CHANEL SHAVING CREAM
With its fine and translucent texture, BLEU DE CHANEL Shaving Cream offers perfect visibility and precision shaving for customized control of shape and cut. It leaves the skin soft, supple and wonderfully fresh. A versatile shaving cream that adapts to your every need.
A close shave? It delivers perfect glide for an impeccable result. A goatee or mustache? Its translucent texture lets you see exactly where you place the blade to fully master any style. Nice three-day growth? It is the ideal choice for maintaining shape (base of neck, top of cheeks).
How to apply
Wet your face with warm water and generously massage on the Shaving Cream in a circular motion. Start by shaving in the direction of hair growth. When you are done shaving, rinse with cold water, remove excess cream, dry and apply BLEU DE CHANEL Hydrating After Shave Gel.
Tube: 100ml, CHF 59.00
Limited edition
STEP 2:
BLEU DE CHANEL HYDRATING AFTER SHAVE GEL
With its “watery” texture, as cool and light as water, BLEU DE CHANEL Hydrating After Shave Gel melts onto the skin to procure an immediate sensation of freshness and comfort. It soothes irritation caused by shaving and helps moisturize the skin. Razor burn is relieved before it even begins and the skin is protected from sensations of tightness.
How to apply
Apply the Hydrating After Shave Gel on clean-shaven, dry skin to intensify the scent.
Pump bottle: 90ml, CHF 59.00
Limited edition
Available from the end of February 2016.
LoL, Sandra
Photos: Courtesy of Chanel
