In the magnificent setting of the famous Forte Belvedere in Florence with stunning views over the Tuscan city, Salvatore Ferragamo launched their newest fragrance. A creation dedicated to women who like to play with their different characters. “My life is a play” is their credo.
When I arrived in my hotel, a game waited for me: a little bag filled with wooden letters. I was asked to come up with the possible name of the new fragrance that would be presented in the evening. As I love playing scrabble, I did a pretty good job and wrote the actual name «Misteriosa» which I didn’t know at that time yet. I took a photo on instagram as proof.
Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, unveils the new scent.
“My life is a play” was also the theme of the exclusive cocktail party and gala dinner. We were welcomed above the city of Florence with stunning installations by Patricia Urquiola. The perfect backdrop for the newest addition to the Signorina family, «Misteriosa». The new oriental fruity scent offers an innovative olfactive interpretation of black shades with a strong gourmand core.
Top notes: Wild Blackberry and Neroli
Middle notes: Orange Blossom and Tuberose
Base notes: Black Vanilla Mousse and Patchouli
Photographer Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel and my humble self.
A dance performance, a gourmet menu and many more surprises waited for me. I had the honor to be seated next to Massimiliano Giornetti, Creative Director of Salvatore Ferragamo, and the special guest star on scene: top model Grace Hartzel, the new face of Signorina, with whom I had a lovely conversation.
What does it mean to you to be the face of this new fragrance?
It makes me feel so wonderful! It has always been my dream to be the testimonial of a luxury fragrance brand. Working with the Salvatore Ferramamo team was so amazing, they are all fantastic and we had so much fun.
What was your immediate thought/emotion when you smelled Signorina Misteriosa for the first time?
I could feel the unpredictable, daring and mysterious belladonna phantom and become her.
You like Mangas, you cut a bang yourself which gave you a lot of success, you seem to do everything your very own way. Today, you were the star on the dance floor. Are you a Signorina Misteriosa? And if you feel like it, please tell me why.
Yes I do feel like a big part of me is her, because I love to be independent and do things my own way.
What do you like most about Mangas?
I love how it’s such a different world. It’s so fantasy. The characters are very inspiring, and the artwork is beautiful.
What would be the best advice you would give to a young upcoming model friend?
To express your own style and personality. Have inner strength and be kind.
Where do you see yourself in 10 years? What would be your biggest dream to come true?
I want to pursue music and acting.
Graze in 3 words.
Joy , groovy, cosmic.
On stage: Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, with Grace Hartzel.
What a great night. Later, Grace and I went on the dance floor. That is the beauty of life. We can choose every day which one of our facets we are going to interpret. Let the play start, but always remain the same person!
Signorina Misteriosa is available now as Eau de Parfum 30ml (CHF 69.00), 50ml (CHF 99.00) and 100ml (CHF 129.00), as Duschgel 200ml (CHF 40.00) and as Bodylotion 200ml (CHF 45.00).
LoL, Sandra
Photo: © Zhanna Bianca
The perfect backdrop for Misteriosa: Florence
One of my favorite dishes in Florence: the traditional pappa al pomodoro – bread and tomato soup.
Beautiful dance performance with spectacular views of the Duomo in Florence.
The new ad campaign and below the video:
Photos: Courtesy of Salvatore Ferragamo, © Sandra Bauknecht, © Zhanna Bianca, @ Grammio
A huge thank you to my fellow Marionnaud blogger and friend Katrin Roth for taking all the photos of me! Love traveling with you!
