With Ferragamo in Florence

With Ferragamo in Florence_Sandra_Bauknecht

In the beginning of the week, I flew to Florence for two amazing days with Salvatore Ferragamo. To celebrate the Italian house’s Signorina fragrance collection, an installation designed by designer Patricia Urquiola welcomed us in the Orto Botanico Giardino Dei Semplici Firenze on the occasion of Pitti Immagine Uomo.

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The exhibition, a real garden of wonders, recreates a bucolic and romantic situation through three performances of SignorinaEau de Parfum, Eau de Toilette and Signorina Eleganza –, which refresh visitors with delicate sprays of water reminiscent of the beautiful sensation of a perfume.

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The cutest details are the endings on the metal rods, that are inspired by the Vara bow, a Ferragamo icon. I felt like a little Tuscany princess wondering around.

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Il Giardino dei Semplici is Europe’s third oldest garden and was established by the Grand Duke of Tuscany, Cosimo de ‘Medici in 1545, who wanted an academic garden with the prime interest in medicinal plants. Today, the botanical garden is a sanctuary for rare plants, symbolic for the world of fragrances.

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Being Ferragamo’s guest, I was spoilt to a very yummy lunch on the lawn. Italian delicacies were served among a flower decoration that was outstanding, peonies, roses and many more, that can also be found in the Signorina fragrances. The ingredients were shown in the most romantic way.

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SIGNORINA Eau de Parfum
FLORAL FRUITY
Top notes: Red currant and pink pepper
Middle notes: Jasmine, rose and peony
Base notes: Patchouli, panna cotta and musk

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SIGNORINA Eau de Toilette
FLORAL FRUITY
Top notes: Grapefruit and litchi
Middle notes: Rose and rice
Base notes: Cashmeran and milk mousse

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SIGNORINA ELEGANZA Eau de Parfum
CHYPRE FLORAL
Top notes: Pear and grapefruit
Middle notes: Osmanthus absolute and almond
Base notes: Patchouli and white leather accord

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With my lovely blogger colleague Tamu McPherson at the lunch.
Stay tuned for more photos of my look coming up soon…

Happy Weekend to all of you!

LoL, Sandra

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Photos: © Sandra Bauknecht

Contest: Signorina Trilogy

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Elegance has always been a defining element of Salvatore Ferragamo creations.
(Get the look: Draped top, skirtSusi pumps iconand Gelly bag, all by Salvatore Ferragamo.)

iconThe same goes for the Italian house’s perfumes. An iconic tribute to women, the trilogy of SIGNORINA fragrances celebrate the most refined aspects of femininity. The scents differ and still present one family, a great way to vary on a daily base.

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SIGNORINA Eau de Parfum
FLORAL FRUITY

Top notesRed currant and pink pepper
Middle notes: Jasmine, rose and peony
Base notes: Patchouli, panna cotta and musk

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SIGNORINA Eau de Toilette
FLORAL FRUITY

Top notes: Grapefruit and litchi
Middle notes: Rose and rice
Base notes: Cashmeran and milk mousse

Signorina Eleganza

SIGNORINA ELEGANZA Eau de Parfum
CHYPRE FLORAL

Top notes: Pear and grapefruit
Middle notes: Osmanthus absolute and almond
Base notes: Patchouli and white leather accord

Great news is that you can win one bottle of SIGNORINA Eau de Parfum 50ml, one bottle of SIGNORINA Eau de Toilette 50ml and one bottle of SIGNORINA ELEGANZA Eau de Parfum 50ml. To participate in the contest, please send me an e-mail with your postal address and the header “Signorina Trilogy” to . All entries must be received until May 30, 2015. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules.
The winner has to have a Swiss address.

LoL, Sandra

Photos: Courtesy of Salvatore Ferragamo

Win a Bottle of Signorina Eau de Toilette

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Salvatore Ferragamo‘s S/S 2013 collection is super luxe with some beautiful pieces in must-have pastel colors. Celebrate yourself with a look that will make heads turn: Turquoise linen blazerapricot silk dress and leather Sookie tote, all by Salvatore Ferragamo and Dolly suede platform pumps by Charlotte Olympia.

The house of Salvatore Ferragamo knows how to make fashion desirable and the same goes for their fragrances. Be a different Signorina every day with the new joyful SIGNORINA Eau de Toilette.

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FLORAL FRUITY
Top notes: Grapefruit and litchi
Heart notes: Rose oil and rice steam
Base notes: Milk mousse and cashmeran
Eau de Toilette CHF 59.00 (30ml), CHF 89.00 (50ml) and CHF 119.00 (100ml)

Great news for my Swiss readers: Five lucky readers have the chance to win a 30ml bottle of SIGNORINA Eau de Toilette by Salvatore Ferragamo. Send me an e-mail with your postal address and the header “Signorina” to .

All entries must be received until April 26, 2013. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules. The winner has to have a Swiss address.

LoL, Sandra

Photos: Courtesy of Salvatore Ferragamo and Charlotte Olympia

Flankers Are Fun

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If a brand sees that a perfume is very successful, it will happen very likely, that new slightly modified versions of the said scent will be launched, as a cross-selling strategy, mostly targeted at the fans of said original fragrance. For spring 2013, many of those flankers will hit the shelves and they are all worth a try. All are light, floral and feminine, everything you need to smell good this summer. And that a beautiful scent deserves a beautiful ad campaign you can see below…

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LA PETITE ROBE NOIRE Eau de Toilette by Guerlain

From the Eau de Parfum, the lighter Eau de Toilette version is not far and it is extremely yummy!

FLORAL FRUITY
Top notes: Jasmine, rose and green accords
Heart notes: Cherry, orange blossom and apple
Base notes: White amber, white musk and patchouli
Eau de Toilette CHF 77.00 (30ml), CHF 100.00 (50ml), CHF 149.00 (100ml)
Available from March 1, 2013 in Switzerland.

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LOVE EAU FLORALE by Chloé

The French fashion house is launching a new romantic version of its iconic Love fragrance family with the fusion of rich floral notes. One of my favorites as I love its powdery aspect.

FLORAL
Top notes: Sweet pea
Heart notes: Green tea
Base notes: Powdery notes
Eau de Toilette CHF 83.00 (30ml), CHF 109.00 (50ml), CHF 128.00 (75ml)
Available from April 15, 2013 in Switzerland.

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SHALIMAR PARFUM INITIAL L’Eau Si Sensuelle by Guerlain

This fragrant novelty is a successor to last year’s fragrance Shalimar Parfum Initial L’Eau, very romantic in a matte glass flacon. Absolutely beautiful!

FLORAL GREEN
Top notes: Green notes, grapefruit, neroli and bergamot
Heart notes: Iris, jasmine and rose
Base notes: Vanilla and tonka bean
Eau de Toilette CHF 97.00 (60ml)
Available from March 1, 2013 in Switzerland.

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FOR HER L’EAU by Narciso Rodriguez

A vivid and delicate floral interpretation of the famous scent. Personally speaking, the perfect body scent, but be careful, it is addictive.

FLORAL WOODY MUSK
Top notes: Peony, cyclamen and jasmine
Heart notes: Lily-of-the-Valley, amber and rose
Base notes: Patchouli and musk
Eau de Toilette CHF 65.00 (30ml), CHF 95.00 (50ml), CHF 135.00 (100ml)
Available from February 2013 in Switzerland.

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VALENTINA ACQUA FLOREALE by Valentino

This new fragrance version is all about summer, nature, the scents of a beautiful garden, very sensual and feminine.

FLORAL
Top notes: Bergamot and orange blossom
Heart notes: Neroli, mimosa, tuberose and jasmine
Base notes: Amber and patchouli
Eau de Toilette CHF 96.00 (50ml) and CHF 122.00 (80ml)
In stores now.

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SIGNORINA Eau de Toilette by Salvatore Ferragamo

This joyful fragrance is ideal for a romantic young and elegant woman. Exceptionally fresh, its is proof that a Signorina can be a different Signorina every day.

FLORAL FRUITY
Top notes: Grapefruit and litchi
Heart notes: Rose oil and rice steam
Base notes: Milk mousse and cashmeran
Eau de Toilette CHF 59.00 (30ml), CHF 89.00 (50ml) and CHF 119.00 (100ml)
Available from February 2013 in Switzerland.

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NINA L’EAU by Nina Ricci

The French fashion house launches a new version of its famous Nina perfume from 2006. Romantic and subtle, fresh fruity and aquatic, it will be perfect for the warm summer months.

FLORAL FRUITY
Top notes: Neroli, mandarin orange, grapefruit and apple
Heart notes: Gardenia, cherry and watery notes
Base notes: Musk
Eau de Toilette CHF 50.00 (30ml), CHF 71.00 (50ml) and CHF 85.00 (80ml)
Available from March 2013 in Switzerland.

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MISS DIOR Eau de Toilette by Christian Dior

The creation of this modern chypre and romantic fragrance is signed by Francois Demachy. The face of the new fragrance is actress Natalie Portman. A truly beautiful new scent that I can only recommend.

CHYPRE FLORAL
Top notes: Tunisian neroli
Heart notes: Turkish and Bulgarian rose
Base notes: Patchouli
Eau de Toilette CHF 108.50 (50ml) and CHF 156.00 (100ml)
Available from March 8, 2013 in Switzerland.

New_Flankers_Beauty_Ads_Scents2013LoL, Sandra

Photo: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of the Brands