Sandra‘s Closet

One year after the launch of its global partnership with the United Nations Children’s Fund (UNICEF), LOUIS VUITTON launches its first #makeapromise day today on January 12th 2017 to raise funds for children in urgent need through its global network of stores.

Nearly 250 million children live in countries affected by conflict and millions more face risks from natural hazards and fast spreading epidemics. Every day, somewhere around the world, a child wakes up to a life filled with violence, persecution and hardship. Louis Vuitton renews its promise to bring hope for a better life to these children with the launch of #makeapromise day.

During this day, in 460 Louis Vuitton stores worldwide in more than 60 countries, 12,000 Louis Vuitton Client Advisors will act as special advocates of the “LOUIS VUITTON for UNICEF” partnership and promote the sales of the Silver Lockit: a product specially designed to raise funds for UNICEF.

Since January 2016, the Louis Vuitton for UNICEF partnership has helped raise $2.5m to help bring children life-saving humanitarian support in Syria and Nigeria. And in doing so, it has brought hope to children who have endured the horrors of war and deprivation. To illustrate how the contribution has made a difference, in 2016, four and a half million children and their families in Syria were protected through the lifesaving provision of water.

For each sale of the Silver Lockit pendant ($600) or bracelet ($500), $200 is donated to UNICEF.

#MakeAPromise
At the #UNICEFBall presented by Louis Vuitton, Nicolas Ghesquière and Nicole Kidman make a promise to help children in urgent need. Photo by @PatrickDemarchelier
@nicolasghesquiere @UNICEF via @louisvuitton

On this occasion, Louis Vuitton renews its promise to help children and invites people all over the world to join the movement. Guests will be encouraged to come accompanied with someone close to make a pinky promise and to share their promise online with a special hashtag: #makeapromise. As a way of inviting people to spread the word, an exclusive offer will be made that day for those who purchase two Silver Lockits (offer available in all Louis Vuitton stores and on louisvuitton.com for January 12th 2017).

Shopping for a great cause! I like…

LoL, Sandra

Photos: Courtesy of Louis Vuitton

LOUIS VUITTON and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support the most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.

Children are too often at risk during emergencies and humanitarian crises and are especially vulnerable to disease, malnutrition and violence. For those living in conflict zones, the situation is worse. They are more likely to be denied an education or access to clean water, and more likely to die before their fifth birthday. UNICEF is present before, during and after a crisis, providing children with essential protection, health care, safe water, nutrition and education.

Through the partnership with LOUIS VUITTON, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and online.

For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF. The Silver Lockit, inspired by the unpickable tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It also seals one’s promise to help children in urgent need.

Shopping for a good cause. Share your commitment by making a pinky promise with the hashtag #MAKEAPROMISE.

LoL, Sandra

Photos: © Louis Vuitton