Sandra‘s Closet

« The strength of the sea and the brightness of the sky are the elements that I am drawn towards the most when in Pantelleria and that inspired me Acqua di Gio. For Acqua di Giò Essenza, I wanted to create a concentrate of power and sensuality. »

Giorgio Armani

Giorgio Armani has always loved the Mediterranean, and drew his inspiration from the rock-strewn landscape of Pantelleria to create Acqua di Giò in 1996. A fresh, sensual blend that has become a classic men’s fragrance. An irresistible combination of sea’ salty accents, sparkling citrusy notes, musk and woody cedar, this exceptional scent embodies masculinity in harmony with nature, a fragrance of escape and sensuality.

Today Acqua di Giò Essenza opens a new chapter with an Eau de Parfum, a new interpretation of Acqua di Giò, more intense, composed by Alberto Morillas.

Top notes: Cascalone, Sicilian bergamot essence and grapefruit zest.
Heart notes: Paradisone, jasmine absolute from Grasse, basil and sage.
Base notes: Patchouli,  Atlas cedar, vetiver from Haiti, ambrox, animalic ambergris and clary sage.

The result is an incomparable sensuality, the tantalizing lure of the skin.

The bottle shares the same architectural lines as the Acqua di Giò bottle, with the addition of light and technology. An engraved silver-plated plaque embraces the base of the glass like a mirror, to give the fragrance an even greater dazzle. In a click, the new magnetic cap bearing the Armani logo, opens and closes the bottle with a simple, sensual gesture.

The campaign was shot by Bruce Weber starring Simon Nessman.

LoL, Sandra

Today, I was lucky to attend the Lanvin for H&M press preview. The line created by Alber Elbaz is breathtaking. Beautiful materials, well-tailored cuts, it seemed to me almost like a best of Lanvin collection, a playful take on his favourite pieces.

Please find herewith some impressions from the lookbook and more pictures of the ad campaign plus my personal photos that I took today in the showroom. They show the beauty of the clothes and accessories perfectly. I have also included the complete price list with all upcoming items, in Swiss Francs.

“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence 
of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. 
Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream 
of luxury to the masses. It was almost like going back to school for me.” Alber Elbaz, artistic director of Lanvin. Well done, Mr Elbaz!

Ladies, I will see you on November 23, 2010 because I want Lanvin…not flowers!

LoL, Sandra

Photos: Courtesy of H&M
Lookbook, Photographer: Stéphane Gallois, Models: Irina Lazareanu and Vincent Olivieri
Campaign, Photographer: David Sims, Models: Natasha Poly, Hannelore Knuts, Tati Cotliar, Simon Nessman, Jane Schmitt and Garance Dumont