Prada – New Riders Republic® Collaboration

Prada renews its partnership with Ubisoft, celebrating one year of collaboration, by offering new Prada Linea Rossa activities and gears to Riders Republic® players who once again will be able to discover unique experiences, through:

• Two new outfits, created exclusively for Riders Republic – The Chameleon, a suit whose color changes when the character moves, the Illusion and the Fluo Illusion: black and white or fluorescent yellow that glows at night.


• An early launch of the hoverboard discipline, with Tulip, a Prada Linea Rossa design board: this hoverboard sports a colorful and futuristic style, with neon strips that will light up during the race.• A new «PRADA UNLIMITED» event – Between adrenaline and contemplation, gravity and weightlessness, light and darkness, the unique hoverboard experience of the Prada Linea Rossa will take players on a new intense race in the Glacier region with unique FX effects. From the first week, players will be able to use the exclusive Prada Hoverboard and the Fluo Illusion outfit that will light up the event’s dark atmosphere.

This new collaboration is the latest example of Prada’s continuous exploration of – and interaction with – new and evolving scenarios and cultural languages.

LoL, Sandra

Photos: © Prada
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Louis Vuitton Yurt Pop-Up in St. Moritz

You might have already seen the internet being bombarded with photos of the most beautiful glamping tent in the world … LOUIS VUITTON has created this stunning Pop-Up space designed in the style of a yurt, which is the traditional tent of the nomads, in St. Moritz.

Complementing the pop-up store’s location, customers are able to purchase the Maison’s must-have pieces, rare collector’s items, as well as the ski collection which offers a complete wardrobe, designed for both style and performance. I personally fell in love with the beautiful exotic leather pieces in sparkly hues never seen before.

The iconic Louis Vuitton emblems adorn the outside wall of the yurt. Inside, on the other hand, nothing reminds you of camping. Light wood, off-white seating and a cone-shaped open fireplace invite you to spend a cozy time. The interior is reminiscent of an apartment. There is also a huge seating area outside where customers can enjoy a cup of coffee or a glass of bubbly snuggled in a logo embellished cashmere blanket.

In addition to the main LOUIS VUITTON Store, the Yurt Pop-Up is open until April 10, 2023 and has the same opening hours as the Louis Vuitton Store, which means Monday to Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 6.30 p.m. and Sunday from 11 a.m. to 6 p.m. The Pop-Up is located on Via Maistra (next to Kulm Country Club & Bar). Absolutely worth the visit!

LoL, Sandra

Photos: © Sandra Bauknecht
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Prada Linea Rossa F/W 2022 Campaign

Prada Linea Rossa is celebrating such a big revival. First released in 1995 as «Prada Sport» and closed in the mid-’00s, the luxury athleisure line has a rich and storied history, one that demonstrates the brand’s seemingly endless relevancy. Relaunched in F/W 2018, Prada’s sporty line has been an ongoing success.

Motion, transformation, perpetual change – forever shifting, along a line drawn between two points. The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles. And through that motion, clothing transforms, adapting itself to divergent terrain, disparate needs and demands. Constantly changing, ever evolving.

The campaign captures this endless mood of wanderlust, in a series of photographs and motion image created by Norbert Schoerner. Within each, two realities create an impossible hybrid, capturing Linea Rossa as it morphs between extremes, between mountain terrain and urban ecosystems. The protagonists sprint between these environs, captured in movement, their speed blurring the world until two polar realities fuse seamlessly into one.

The imagery reflects the identity of the Linea Rossa collection, the interlacing of different universes, racing between one reality and another. Pieces draw on winter sports – the streamlining and padded protection of skiwear, translated to metropolitan clothes recalibrated for city living. Fabrics are designed to adapt to differing locales, to new demands – mixes of nylon, techno-knit and Prada Extreme-Tex form chassis around the body, achieving delicate balance between disparate elements, fluctuating temperatures, and the demands of the everyday. In striking monochrome enlivened with the iconic Linea Rossa emblem, these pieces are also fusions, of Prada’s minimalized style with high- performance sportswear, timelessly engineered for bodies in dynamic movement. .

LoL, Sandra

Photos: © Prada – Credits: Photographer: Norbert Schoerner – Talent: Charli D’Amelio
Models: Emanuel Dostine, Aviana McClish, Sherry Shi, Sebastien White
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Louis Vuitton Ski Collection

For the first time, Louis Vuitton launches a capsule collection entirely devoted to skiing.

This collection features a complete wardrobe, suitable for the slopes or chalet, from morning to evening: limited edition ready-to-wear, accessories, shoes and skis.

Whether on the piste or on a walk, style encounters performance. Sporting a brand new LV snowflakeshaped Flocon logo, specially created for the occasion, all the ready-to-wear pieces were designed with comfort in mind, without ever compromising on technical details or style. Puffer feather-lined jackets display printed alpine landscapes at sunset and come with matching nylon leggings and pullovers. Reversible parkas in wool and silk are ideal for enjoying a breath of fresh air, while the pieces dedicated to skiing — jackets, salopettes and trousers — are cut in a stretch material and are completely waterresistant.

With hoods lined to provide warmth and softness, some parkas also boast rope belts and snap hooks inspired by rock climbers. Protective inner cuffs, multiple pockets, zipped trouser bottoms… A wide range of technical details to enable wearers to take full advantage of the snow at top speed.

Glimpses of Monogram appear here and there:
on the fleece fabric of a gilet, on the lining of a leather jacket, or even on the hood of a puffer jacket in ECONYL®. ECONYL® is a unique recyclable material made of 100% recycled nylon fibres, fully in line with Louis Vuitton’s circular creativity approach.

Ideal for a winter at altitude, sweatshirts – with and without zips – mini dresses, textured knitwear, chrome jerseys and soft furs complete the collection. Technical jersey ski trousers, as well as shiny satin jogging trousers, adapt to all winter occasions, day or night.

As for accessories, fox fur mittens and gloves are combined with woollen Monogram caps, brushed
silk and cashmere scarves, as well as hats in a variety of colours. An oversized scarf with a large
Monogram can be wrapped several times around the neck, like a cocoon.

The collection also showcases a variety of shoe models to be worn for après-ski. Inspired by rubber boots and available in two different heights, the TERRITORY boot features a notched sole, a metallic clasp, a Vuitton rubber label and beautiful Gommato leather. As for the POLAR ankle boots, they come in water-proof lined nylon or in Gommato leather, and are set on a wedge heel that’s perfect for a walk in Gstaad or Courchevel.

Last but not least, the collection unveils an innovative ski design. Available as numbered 200-piece limited editions, this pair of skis is made of a wooden core covered with an aluminium alloy sporting the iconic Monogram. As suitable on the slopes as they are off-piste, the skis are inspired by a trip to Courchevel. The alpine summit prints — which are also featured on certain ready-to-wear pieces — cover the base of the ski, topped by the new LV Flocon design.

To complete this exquisite technical set, a pair of high-tech ski boots have been designed, with the expertise and craftsmanship of Tecnica, for high performance results. Available in two shades and adorned with a gradation Monogram embossing and a Monogram canvas strap, the boots are equipped with a thermal heating system, supplied by a rechargeable lithium battery; Bluetooth control, and a soft and comfortable Merino wool lining.

Available in Louis Vuitton stores from the 26th November 2021.

LoL, Sandra

Photos: © Louis Vuitton

CHANEL Coco Neige F/W 2021

Dedicated to the mountains, the Coco Neige F/W 2021 collection offers essential winter sports pieces and accessories imbued with the codes of CHANEL. The collection campaign, photographed by Inez & Vinoodh, is embodied by artist and House ambassador JENNIE, reflecting different facets of the CHANEL spirit.

A collection moving between sport and style, designed for unrestrained enjoyment on the slopes.

A pair of sophisticated ski goggles has joined the Coco Neige F/W 2021 collection. Enhanced with three lines of micro-strass and signed with the CHANEL letters on the sides, these goggles come with a black, silver or electric blue mirror lens. For the ultimate touch of femininity, the black or pale grey elastic strap in gathered fabric has a satin-finish.

The Coco Neige F/W 2021 collection will arrive in boutiques from October 19th 2021.

LoL, Sandra

Photos: © Sandra Bauknecht, © Trix Hildebrand and © CHANEL
#CHANELCocoNeige
 #CHANELEyewear #CHANELSunglasses

The Top 20 Runway Trends for F/W 2021

Summer has just begun (here in Switzerland it feels more like fall), but in true form the fashion universe has already started spinning its own narrative for the possibilities that lie ahead. The F/W 2021 season will go down in history as it marks a year of no-contact, virtual fashion weeks. How is it to watch a fashion show behind your laptop screen? Let me assure you, it is not the same, you miss the energy, part of the message the designer wants to transport and of course the theater of fashion surrounding the event.

The outcome? F/W 2021 doesn’t wrap up as succinctly as previous ones. Designers have been working in exceedingly unusual circumstances, from home, with zoom meetings, in a vacuum, catering to an audience whose lives are forever changed. And yet, creativity reigns. For F/W 2021, the collections fell in line with the times by embracing that new positive joyful everyday outdoor, prepping for a new-wave Roaring ’20s, finding stability in leather, and keeping comfort key in elevated knitwear. A statement coat is one of the must-haves, proof, we have the urge to spend time outside.

There is something for everyone. Show some skin or cover it up! Be comfortable or be crazy! The choice is yours!

LoL, Sandra

Designers skipped the minimalism in favor of something optimistic and grand with a clear message: Let your light shine, ladies, the future is looking bright.

Conscious and respectful of the animal cause, brands are coming up with faux fur that is both cozy and seemingly more realistic than the real thing.

Statement coats are a must this fall but who says a blanket isn’t a garment? JW Anderson’s artful throws definitely do double duty and fashion’s newest hybrid, the puffcho, a blanket poncho that Gabriela Hearst hybridised with a high puffer collar for Chloé, will surely be seen on fashionistas around the globe.

Cosmonaut, alien or astronomer? A bit of everything at the same time. Fashion is dreaming of elsewhere and further afield, to say the least, rocketing winter into the sphere of futurewear, with inspirations ranging from sci-fi to NASA.

A feat of geometric style, fashion is displaying its taste for mixing and matching, juxtaposing and seeing together a variety of fabrics and leathers (vegan at Chloé by Gabriela Hearst).

A variation on a theme that springs eternal. This season, leather comes with a bourgeois 19eline and a baby doll biker look at Dior.

This season, fashion has taken to the slopes, with salopettes, parkas and quilted pieces revisited for the woman about town. A modern twist for keeping warm this winter in comfort and style.

The obsession of the season, knitwear goes for a comfy yet sexy silhouette. Dresses worn long, showing skin here and there, or are see-through for a more daring effect.

Branding is still a big game with these all-over logo prints. It is more subtle than wearing the designer name on your chest.

The classic skirt suits of recent seasons have morphed into quirky but prim pleated skirt sets.

The trusted suit has gotten a revamp. Traditionally, the style is composed of a blazer-and-trouser combo. For F/W 2021, designers introduced something new into the fold: coats with matching pants.

Cropped jackets and tops are still trending. However, these elegant, midriff-baring looks are far from the mini tees of your youth. Sophisticated and chic, these short takes are for posh girls only.

This fall, many runways showed an ode to the famous movie «Clueless». This 1990s interpretation means retro varsity jackets, and Clueless-esque skirts. Rodarte actually tapped ‘90s style icon, Clueless’ Cher Horowitz (aka Alicia Silverstone), for their latest lookbook.

Sweatpants are not forever. Slouchy, wide-leg jeans emerged as key looks for fall. Consider these ’90s pants for your post-pandemic life.

The Swinging Sixties revisited for the digital age get top billing this season, with monochrome, streamlined variations that are both sexy and tasteful.

Bulbous, bubble-like shapes started trending early in the lockdowns. For F/W 2021, the silhouettes show  an emphasis on the hips and thighs. Both womanly and protective, these new orbs offer coziness and a little forgiveness from the skintight silhouettes seen elsewhere.

Whimsical flamingo motifs spread their wings over ruched mini dresses at Moschino, oversized shoulders walked down the catwalk at Dolce & Gabbana, and ’80s-inspired pieces lit up the runway at Emporio Armani. Miami Vice or Dynasty, the choice is yours.

For those who subscribe to the idea of a new Roaring ’20s on the horizon, you’ll be perfectly outfitted for the occasion with these new flapper dresses.

There is a festive air about the collections this season. With dreams as a leitmotif, evening dresses come out of the closet, and a deluge of silver is shaking up fashion, with strength and character.

No matter your taste, there is a F/W 2021 catsuit to match your lifestyle. Those sexy one-piece wonders are perfect to dance the night away.

Photos: Courtesy of the Brands