AVEDA, the high-performance hair care brand with a mission to care for the world, is reintroducing a new and advanced Smooth InfusionTM collection, created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz-prone hair is instantly transformed with an advanced plant-powered technology that protects all hair types and textures from frizz for up to 72 hours with the collection’s multi-benefit stylers. I absolutely LOVE this collection. It helps me to achieve exactly this sleek look I love.
Tapping into the principles of Green Chemistry, the botanical technology in Aveda’s 95% naturally derived1 Smooth InfusionTM collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend, giving hair instantly smooth, sleek results in just one use. This dual-action technology protects from humidity without silicones.
How it works: First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone-free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.
«Leveraging our expertise in high-performance, naturally-derived materials, we were able to identify the Plant Polymer Shield in the Smooth InfusionTM collection used to block humidity and give frizz protection,» said Camille Sasik, Ph.D., Aveda’s Director of Hair Care Research and Development. «This is an exciting technological improvement that replaces silicones with plant-derived alternatives, without sacrificing performance — actually, it gives better, longer-lasting results than our prior silicone-based formula. That’s the power of Green Chemistry!»
SMOOTH INFUSION™ COLLECTION
● ANTI-FRIZZ SHAMPOO: Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. 200ml; CHF 34.-
● ANTI-FRIZZ CONDITIONER: Silicone-free smoothing conditioner moisturizes, detangles, and softens hair, improving manageability and preventing flyaways. 200ml; CHF 39.-
● PERFECT BLOW DRY™: Advanced heat activated treatment makes frizz prone hair 5X smoother instantly. It wraps each strand in an invisible shield that provides 72-hour anti-frizz protection, even in extreme humidity. Best for those with straight, wavy, and curly hair textures (1A-3C) of all hair types. 200ml; CHF 44.-
● STYLE-PREP SMOOTHER: Lightweight leave-in treatment serum primer preps hair with pre-style protection for 72-hour frizz defense while providing protection from heat styling and the drying effects of the sun. Best for those with straight, wavy, and curly hair textures (1A-3C) of all hair types. 100ml; CHF 39.-
● PERFECTLY SLEEK HEAT STYLING CREAM: The rich, conditioning butter creme deeply nourishes and protects naturally curly or coily hair textures during heat styling. Best for those with curly and coily hair textures (3A-4C) of all hair types. 150ml; CHF 43.-
The Smooth Infusion™ collection features an aroma with rose, Australian sandalwood, certified organic palmarosa, certified organic bergamot, and other pure flower and plant essences.
ENVIRONMENTAL STANDARDS
The Smooth Infusion™ collection is 95% naturally derived1, silicone-free and sulfate cleanser free, and like all Aveda products, is vegan and cruelty free. The packaging contains minimum 59% post-consumer recycled plastic; and the formulas are manufactured using 100% renewable energy through solar and wind power at AVEDA’s primary facility.
The Smooth Infusion™ collection is now available in Aveda salons, spas, stores and online at aveda.ch.
LoL, Sandra
Photos: © Aveda
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