Today marks the launch of Alexa Chung‘s debut collection ALEXACHUNG. Drawing on the model, muse and journalist’s own idiosyncratic sense of style, her beautiful collection applies over a decade of experience in the fashion industry and is packed with personality and humour. “Music has had a huge influence on my work as have my friends,” she explains, citing icons Jane Birkin, Brian Jones, David Hockney and David Bowie as inspiration. I especially love her fun slogan tops and the gorgeous denim overall.

To celebrate the new line, luxury online retailer MYTHERESA has joined forces with musician Mike Skinner to produce the second instalment of mytheresa.com tunes.

In 2004 English musician, The Street’s Mike Skinner booked a then unknown model, Alexa Chung, to star in the music film clip of “I could well be in”. They met again for the first time in twelve years at a mytheresa.com intimate dinner in Germany and an idea ensued. To celebrate the launch of Alexa’s collection, mytheresa.com re-united them for the mytheresa.com tunes series. The song “In my head – the darker the shadow the brighter the light”, is classic Mike Skinner prose and features Alexa Chung narrating her way through Ireland, from the iconic Lismore Castle to the dive bars of Cork, in selected looks from her debut collection.

Being the first mytheresa.com woman in a series of inspiring women, there is a special bonding between mytheresa.com and Alexa Chung since 2013 when the first joint project launched. Since then Alexa Chung has attended several mytheresa.com events (click here please for a previous post), but was also the main character of the very first mytheresa.com tunes instalment for the launch of AC by AG jeans, singing a cover of “Blue Denim” by Stevie Nicks.

TO SHOP ALEXACHUNG ONLINE AT MYTHERESA, CLICK HERE PLEASE. Alternatively, the collection is also available at NET-A-PORTER.

LoL, Sandra

Photos and Video: Courtesy of Mytheresa.com and via Vogue UK

Here they are: the most important trends for the S/S 2017 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From dresses in brilliant shades of fuchsia, strawberry, rose, and bubble gum to buzzy words on slogan tees. Don’t expect the high-volume sleeve to disappear anytime soon, the choice is yours – enjoy!

LoL, Sandra

S/S 2017 TREND 1: THINK PINK
Hermès – Valentino – Céline

S/S 2017 TREND 2: HIGH-VOLUME SLEEVES
Dolce & Gabbana – Marc Jacobs – Kenzo

S/S 2017 TREND 3: 80’s LAMÉ
Saint Laurent – Isabel Marant – Gucci

S/S 2017 TREND 4: OP ART
Akris – Mary Katrantzou – Louis Vuitton

S/S 2017 TREND 6: 70’s FLOWER POWER
Prada – Chloé – Christopher Kane

S/S 2017 TREND 7: SQUARE-SHOULDERED
Jil Sander – Balenciaga – Jacquemus

S/S 2017 TREND 8: SWIM ADDICT
Max Mara – Fendi – Miu Miu

S/S 2017 TREND 9: SLOGAN TOPS
Dior – Paco Rabanne – Stella McCartney

S/S 2017 TREND 10: BRALETTES
Victoria Beckham – Alexander McQueen – Alexander Wang

S/S 2017 TREND 11: SPORT SPIRIT
Moschino – Courrèges – DKNY

S/S 2017 TREND 12: DEEP SEA METALLICS
Maison Margiela – Chanel – Balmain

S/S 2017 TREND 13: GRAPHIC STRIPES
Mulberry – Lanvin – Tory Burch

S/S 2017 TREND 14: MODERN RUFFLES
Givenchy – Erdem – Loewe

S/S 2017 TREND 15: TRANSPARENT
Alberta Ferretti – Giambattista Valli – Emilio Pucci

 Photos: via Vogue.com

I am a total yogini. I just love every bit of yoga. And while practising, I still like to look and feel good. Nike and Juicy Couture offer a great selection of yoga clothing along with some gorgeous accessories. Juicy Couture has some fun slogan tops that I truly adore and that work all day long.

In case you have not tried yoga yet, be brave and give it a chance. But be careful, it will depend very much on the teacher if you like it or not. So give several studios a chance. Believe me, it is worth it. Yoga can be a great workout and for all sportmaniacs, you can sweat a lot, too.
It will make your muscles nice, tight and long and will give your body a lot of flexibility while integrating the mind and your emotions.

In Los Angeles, I was very lucky to train with Steve Ross, the so-called Yogi to the Stars by Instyle, with his own show “Inhale” on the Oxygen network and retreat leader at Maha Yoga.

Conveying his message perfectly, he gave me a signed copy of his fabulous book “Happy Yoga”.

„Here’s the yogi truth: There’s nothing to worry about. You are whole, complete, perfect, beautiful, loving, and blissful, and you know everything there is to know.“ – Steve Ross

With this in mind, you will look fabulous each day!

In Zurich, I am also very happy to practice yoga on a regular basis with Vasili Vlachos, an amazing teacher of Greek origin that has received his essence of yoga while living and studying several years at the famous Ramamani Iyengar Memorial Yoga Institute (RIMYI) in Pune, India, the home to the living legend Yogacharya B.K.S. Iyengar (Guruji) himself.
Iyengar yoga uses props, such as wooden gadgets, belts, ropes, to achieve perfection in your asanas more easily. It has become my favourite way to practise.
If you are living in Zurich and are interested, please feel free to contact the Iyengar Yoga Center of  Maya & Vasili Vlachos.

Namaste!

LoL, Sandra