The power of water… Drinking plenty of water is a simple yet vital part of maintaining good health, especially as we get older. Staying hydrated is one of the best things you can do for your health. It can help with everything from healthy heart function and skin elasticity to making you happier and more productive. And good news is that you can drink water in style and also get dressed for it.
Evian is partnering with historic Paris fashion house Balmain. With a unique baroque motif designed by Balmain Creative Director Olivier Rousteing, this limited edition 75cl glass bottle reflects a shared commitment to embracing our heritage. Paying homage to the fashion house’s founder, Pierre Balmain, who grew up in the small mountain village of Saint Jean de Maurienne, not far from evian’s iconic source in the Alps, its design combines the universes of both houses, with delicate light blue lace features and aqua-like droplets inspired by evian’s pure natural mineral water, enhanced with Balmain’s signature embellished details and gold lettering.
The collaboration also includes the launch of a capsule collection of ready-to-wear clothing and accessories. Classic sportswear silhouettes with the shades of soft pastels that one immediately associates with Balmain runways, the evian universe and, above all, refreshing joys of summer.
Relying on a wide variety of eco-friendly practices, materials and innovations, the collection of laid-back styles and accessories places the collaboration’s focus squarely on the powerful possibilities of a future world of fashion sustainability, all grouped under the distinctive tagline of «Together, change is beautiful.»
The Balmain team undertook the task of integrating a diverse range of materials, such as GOTS-certified organic cottons, sustainable viscose, and various recycled materials, to craft an extensive range of clothing items, including swimsuits, tees, hoodies, bombers, trucker jackets, and jeans.
Through this collaboration, evian and Balmain demonstrated a shared dedication to eco friendly practices, even in the minutest details, such as the recycled polyester labels and composition stickers, paper packaging made from pulp derived from sustainably managed FSC-certified forests, and the use of recycled plastic hangers and bags.
As an extension to the collection, evian and Balmain collaborated with Solaris, a recycling innovation industry leader to highlight the new opportunities presented by recycling plastic waste not suitable for circular economy in the fashion industry. Together, they developed a surprising new spin on the popular Balmain B-It slider: a sleek and transparent B-It that is entirely crafted from plastic waste that is typically judged to be unsuitable for reuse within the circular product cycle. Solaris also assisted Rousteing’s accessory design team, helping create an unexpected take on the house’s luxury Blaze handbag, using a 45% plant-based resin mixture to 3D-print the body and cover of the Blaze. The bag’s handle and lock logo were also 3D-printed, relying on a 100% rPET material created from recycled evian bottle waste (evian rPET flakes) that doesn’t meet circularity standards.
The «Together, Change is Beautiful» campaign was shot by filmmaker and photographer Carlota Guerrero, an artist who aims to portray beauty in a natural and frank way.
Guerrero’s film features the highly acclaimed La Marche Bleue dance troupe performing an original dance piece choreographed by founder Leo Walk. «The sequence was choreographed so that the movements would be impossible to perform alone,» noted Walk. «Instead, the dancers achieved their goal together, supporting each other and making it clear, through dance, that together, change is beautiful.»
Stay hydrated, stay in touch.
TO SHOP THE BALMAIN x EVIAN SPORTSWEAR COLLECTION, CLICK HERE PLEASE.
LoL, Sandra
Photos: © Balmain x evian, © Sandra Bauknecht #evianwater
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