Trend Alert F/W 2011: `40s Elegance

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Fashion repeats itself and designers love to seek inspiration from previous decades. For F/W 2011, there were lots of 1940s-themed references. The best approach to reinvent this fashion era has been realized by Miu Miu, as well as by Gucci, Christian Dior, and Jonathan Saunders.

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What do the `40s stand for in fashion? The world was at war which meant that resources were restricted everywhere. Fashion had to be more practical. Function was more important than form. Women’s skirts became much shorter and much simpler, but as seen today on the F/W 2011 runways, the basic A-line frame or slight flare of many of the skirts tends to flatter many figures. Floral prints seem to dominate the early 1940’s and have been lovely interpreted by Miuccia Prada for Miu Miu this season.

Women’s chunky heeled shoes were one of the marvels of 1940’s fashion along with stylish accessories such as gloves and feodora hats. Those must-haves for F/W 2011 are absolutely stylish and best of all, will make you instantly look mysterious like you are coming out of a spy movie.

LoL, Sandra

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Sweater Dressing


Sweater dressing has been trendy since quite awhile but this winter you can indulge in reminiscences of all those gorgeous and easy looks from the `70s and `80s. Preferably loose-knit and tone on tone, we will enjoy the new comfortable freedom. Wear  your sweater dresses with opaque tights, ankle boots and the must-have accessory: a thin belt around the waist!


Extra long boyish cardigans can also do a similiar job. Stella McCartney has some seriously sexy ones. If you like you can combine them with a wide belt like Sonia Rykiel showed on the runway which will give your outfit more shape and spice it up.

You will be surprised how another oldie out of your closet can look brand new this season if you play a litttle with it. The Chanel way looks so sexy. A belted sweater worn as an ultra-mini dress combined with fur overknee boots.

In case that you just cannot wait for all these gorgeous runway looks to arrive, I have provided a fabulous pre-fall 2010 look for you that is already available:


Wrap up the new season with a leather self-tie belt by Vionnet worn over a loose cashmere knitted dress like the one by Chloé. The goat hair trench coat by Burberry Prorsum would finish off your look with style along with the suede knee-high wedge boots by Guiseppe Zanotti and the sloughy bag by See by Chloé.

Comfortable and übercool in one!

LoL, Sandra

Photos: Courtesy of the Brands

Trend F/W 2010: False Sleeves

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This winter sleeves will be the centre of attention as they are worn is so many different ways. Slashed versions, cape-like openings, little cut-out details, trompe l`oeil effects or zip up arms, the designers let their imagination run free.

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Also spotted on the runways was the casual gentleman-gave-me-his-coat” idea with outerwear just hanging over the shoulder (see below).
As strange as it sounds, the mutation and imitation sleeves are going to set the trend.

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So roll up your sleeves and get to work but don`t sew your sides back up.

LoL, Sandra

Sonia Rykiel for H&M

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Get ready for this coming Saturday! On February 20, an exclusive knitwear collection by Sonia Rykiel for H&M will be available in around 200 stores worldwide. The colours are flamboyant and the designs like her signature graphic stripes very à la mode.
It is the second part of the collaboration after the amazing success of Rykiel`s recent lingerie collection for H&M. The advertising campaign was shot by Sølve Sundsbø and captures the spirit of the brand perfectly, especially with the models` hair frizzed like the designer`s own.

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It is also H&M`s first guest designer collaboration that includes children.

Available are very cute pieces for girls aged 18 months to 8 years.

Nathalie Rykiel

Nathalie Rykiel


During my studies, I interned with Sonia Rykiel, the „Queen of Knits“, and worked by her side in her design office located above the famous Parisian shop in Saint Germain des Prés (175, blvd St. Germain). It was a very interesting time for me – not always easy but definitely a worth-while life experience. Today Nathalie Rykiel, Sonia`s daughter, is the president and artistic director of the fashion house.


I was in love with her knitwear a long time before I got to know her. Every piece I own has never gone out of fashion and was absolutely worth the investment. Therefore I am really looking forward to the Sonia Rykiel for H&M collection.

Rykielknit_12_lowresThe ultimate accessory is the UNICEF bag by Sonia Rykiel for H&M. Thirty per cent of the proceeds from the bag will go to a project supposed to improve the lives of children in cotton-growing communities in India. Read more on: www.hm.com/allforchildren.

Below you can find my favourites. Get your hands on an iconic piece with Rykiel`s hallmark stripes and rhinestones. Slogan sweaters are also always a major part of her collections. „Mon Pull Rykiel“ might be a good start! Combine your look with a little beret plus platform shoes and the Parisian joie de vivre will be all yours for little money!

If you are not able to make it on Saturday, no worries please, the whole collection (except for the UNICEF bag) will be sold online.

LoL, Sandra


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Photos courtesy of H&M


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Accessory Report S/S 2010: Bracelets

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What you will definetely need for the summer are bangles or wide cuffs. I love it when those bracelets make that little sound while they dingle-dangle your beautiful sun-tanned arm up and down. This is soooo sexy! The wider versions might not be so loud soundwise, but they are certainly eyecatchers. I am completely in love with those amazing pieces for the next season. And you?

LoL, Sandra