Sandra‘s Closet

Last month, another baby was born: we celebrated the launch of L’OFFICIEL VOYAGE SWITZERLAND at the home of R Selection, the luxurious travel agency in Zurich.

The first issue of our new travel dedicated supplement which is published in German and French is still on newsstands nationwide, along with the October issue gracing Charlize Theron. Some of you might remember when I flew to Paris to interview the blonde actress. If you are interested, you have to hurry. There is not so much time left until our next L’OFFICIEL SWITZERLAND issue will arrive.

By the way, if you subscribe to L’OFFICIEL SWITZERLAND, you will get it a day earlier than the newsstands! The travel supplement will come for free with it twice a year.

Enjoy some of the impressions of our launch party below. I have to say that I am a very proud editor in chief and I truly love my job!

LoL, Sandra

Manuela Weber (Cinnamon Circle) with me

Framed by Roman Sägesser (R Selection) to the left and Stefan Hottinger-Behmer (L’Officiel Switzerland) to the right.

Supermodel Patricia Schmid who graced our launch issue came from Paris for the party, here she is with Werner Dirks (La Prairie Switzerland) and my humble self.

Two reasons to celebrate: the lovely Park Hyatt Zurich team, Malte Budde and Laura Amanzi, toast to the launch of L’Officiel Voyage and their own 10 year anniversary.

Photos: Courtesy of L’Officiel Switzerland and © Sandra Bauknecht

Today, I have some very big personal news that I am very proud to share with you. I am appointed Editor-in-Chief of L’OFFICIEL SWITZERLAND, for both, the French and German editions of the publication. The magazine is launching in March 2014. And no worries, Sandra’s Closet will still exist, I will be wearing “two hats” so to say and will keep you posted with fashion and lifestyle news from all over the world.

Personally speaking, I am very much looking forward to my new challenge. L’OFFICIEL is at the top range of international fashion magazines and I am very excited to launch its Swiss edition with the local team. It will allow for an interesting balance between the precision and beauty of print and the speed of online fashion reporting through my blog.

The team include a strong mix of national and international talents:

I will keep you posted on all future developments and hope that you will enjoy the first edition of L’OFFICIEL SWITZERLAND in March 2014.

LoL, Sandra

Today, I have some amazing news to share for my Swiss readers. French high-end fashion and luxury lifestyle magazine L’OFFICIEL will launch a national Swiss edition in two separate issues in German and French with the first edition hitting the shelves in March 2014.

Launched in France almost a century ago and owned by Paris-based LES EDITIONS JALOU, the French title is now published in 30 different countries worldwide. Announcing this partnership, Chief Executive Officer of LES EDITIONS JALOU Benjamin Eymère explained, “Despite the market’s multilingual nature, it is a united country, with its very own identity, its own culture and taste. We intend to present content to Swiss readers that is unique in style, but in tune with the greater international scope and our very distinctive touch of French “je ne sais quois”, and we look forward to working with Swiss readers to cater to their individual style ambitions.”

Stefan Hottinger-Behmer (see photo), Publisher of the newly formed Blond Publishing Group in Zurich, commented, “L’OFFICIEL is one of the most respected fashion titles in the world. We are honored to be the new publisher of its Swiss edition and thrilled to introduce such a highquality title to this market. As one of the world’s top five countries in terms of per capita income, it is curious to observe the absence of internationally renowned titles on the Swiss media landscape.”

Eymère adds, “Switzerland is one of the most dynamic luxury markets in the world, and we have been surprised for a while, by the fact that no other international fashion media brand currently publishes there and the market is therefore only serviced by neighbouring French, German or Italian high fashion magazines.”

L’OFFICIEL Schweiz/Suisse will launch in March 2014 with 6 issues in the first year and 10 regular issues from 2015 onwards. 2014 also sees the introduction of the first two supplements, L’OFFICIEL Hommes (September) and L’OFFICIEL Voyage (October). Further supplements to be launched in 2015 include L’OFFICIEL Watch & Jewellery, L’OFFICIEL Art and L’OFFICIEL Beauty.

Personally speaking, I think that Switzerland is absolutely ready for such an international title and I couldn’t be more excited about it!

LoL, Sandra

Photos: Courtesy of L’Officiel