Gucci today announces the end of its collaboration with Creative Director Sabato De Sarno after only two years. The F/W 2025 fashion show in Milan on February 25 will be presented by the Gucci design office. The new Artistic Direction will be announced in due time.
Stefano Cantino, CEO of Gucci, said: «I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci. I sincerely appreciate how he honored Gucci’s craftsmanship and heritage with such commitment.»
Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, declared: «I sincerely thank Sabato for his loyalty and professionalism. I am proud of the work that has been done to further strengthen Gucci’s fundamentals. Stefano and the new Artistic Direction will continue to build on this and to guide Gucci towards renewed fashion leadership and sustainable growth.»
Gucci Ancora Campaign by David Sims S/S 2024
Personally speaking, De Sarno have been praised for his collections which I have never understood. I found his collections for Gucci so boring and felt I had everything already in my closet from previous years from designers who were at the reigns before him. The sizing was also absolutely bad.
Gucci gave no hint of who might replace De Sarno but there’s no shortage of big names available, or potentially available, with plenty of speculation about star creatives soon to move on from their existing labels. For now though, we’ll just have to wait and see.
LoL, Sandra
Photos: © Gucci
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