Sandra‘s Closet

Here is your sneak preview of the Louis Vuitton advertising campaign for S/S 2012 that captures the essence of this amazing collection perfectly and that is definitely among my favourites. It was shot by Steven Meisel who did also the Prada S/S 2012 campaign.

“The spirit of our S/S 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

In an intriguing echo of the previous season, the Louis Vuitton S/S 2012 advertising campaign once again takes up the narrative of the fashion show, continuing it from the point where the woman steps daintily off the pure white fairground carrousel and into the pastel pink paradise of a nearby ice cream parlor.

Up-and-coming models Daria Strokous and Kati Nescher are the lucky pair chosen to sample the parlor’s assorted delights while wearing some of the season’s standout looks, including romantic broderie anglaise dresses, ladylike shifts embellished with strass, studs and 3D flowers, and sorbetcoloured suits with white lace collars. Accessories, too, feature prominently in the nine visuals, foremost among them the Lockit bag in sheer nylon voile that opened the runway show, the Speedy in powdered, whitewashed crocodile, and the pointed-toe mules in pastel shades with metal toe caps, dainty laces or rows of tiny buttons.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”

The Louis Vuitton S/S 2012 advertising campaign will break in the February 2012 issues of magazines worldwide.

LoL, Sandra

Photos: Courtesy of Louis Vuitton

I love the Prada S/S 2012 collection and the amazing accessories so much.
The new ad campaign is just the perfect addition!

Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire. 1950s hot rods and muscle cars with spiky rear fins and bodies emblazoned with flames reflect the design motifs in the collection.
The iconographic language of Americana is re-drawn through more than half a century of pop and style culture. The gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide.

Through the lens of Steven Meisel, the consistently groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky. His low angle and rich colouration emphasise the power and positivism in the campaign and collection message.

The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative. A virtual collage of feminine film iconography unfolds in this hyper-real gas station fantasy.

LoL, Sandra

Photos: Courtesy of Prada

Have a look at Lanvin’s F/W 2011 ad campaign photographed by Steven Meisel which is for me one of the best ones ever. The humourous take of the must-see video (at the end of this post) is just sensational, Karen Elson and Raquel Zimmermann are dancing like there is no tomorrow. My favourite part is Alber Elbaz, Creative Director of the French house, joining in the fun in the end. Pure goofiness! And the clothes are divine…

I love the Lanvin rose print, especially if there is only one flower on the dress like in the ad campaign. Dress (with one rose), Dress (with all over print), Medium Happy Bag, Pumps, Gloves and Hat, all by Lanvin. To shop the look, just click on the highlighted text.

Now, please enjoy the video…

LoL, Sandra

Summer has officially just started, but when it comes to fashion, we are right in the middle of winter.
The F/W 2011 ad campaigns are popping up and one of the most talked about this season is Prada’s „fashion maximalism“. Shot by Steven Meisel, the photos show never-before-seen faces such as Frida Gustavsson, Ondria Hardin, Dorte Limkilde, Kelly Mittendorf, Antonia Wesseloh and Julia Zimmer.

One thing is for sure, same as the S/S 2011 banana prints, those trompe l’oeil boots in bright and exotic skins will be seen everywhere the next season and the `60s colour block shift dress will be on every fashionista’s shopping list.

It wouldn’t be Miuccia Prada, if she didn’t surprise us once more. The face of her Miu Miu F/W 2011 ad campaign is 14-year-old actress Hailee Steinfeld who was photographed by Bruce Weber.

After nine seasons working with Mert Alas and Marcus Piggott, Miu Miu is going in a new direction, with this different and fresh campaign.

Those glitter booties are sure to get even more buzz, they are to-die-for! Same as the oversized clutch bags, preferably in fur.

LoL, Sandra

It is August and the majority of fall campaigns can be seen now in the new fashion magazines, ads just keep coming out of the woodwork and so I wanted to give you a brief summary of the most important ones and by whom they were shot.
It is funny to see that this world in particular is pretty small and some photographers are ahead of the game.

My personal favourite is Bottega Veneta`s strong expressive F/W 2010 campaign. Shot by the godfather of energetic graphic photography himself: Robert Longo. The artist has became famous in the late 1970s and early 1980s with his series „Men in the Cities“ that depicts men and women in business attire contorted in extreme positions.

The winner this season seems to be renowned Mert Alas & Marcus Piggott. The dream team that has defined the look of the past decade, shot the most campaigns. Enjoy my preview:

The American photographer and long-time protégé of both Franca Sozzani and Anna Wintour, editors-in-chief of Italian and American Vogue is also a big shot in the world of fashion photography. No wonder, Steven Meisel shot all those gorgeous campaigns.

Inez van Lamsweerde and Vinood Matadin, a fashion photographer duo that is well known for their independent art work. Most of their photographs are both critical and slightly disturbing as you can see in the campaigns they shot for F/W 2010.

Italian-born Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper’s Bazaar.

Peruvian fashion photographer Mario Testino has shot many fashion stories and celebrities. His work has been exhibited in numerous galleries and museums.

Hermès has come up with another really beautiful advertising campaign shot by Paolo Roversi. I love his romantic, vintage looking photos that always seem to tell a story. To me, a perfect choice for the French house!

Bruce Weber is a well-known face in the world of advertising photography. His career really took of in the late 1980s and early 1990s with his famous advertising images for Calvin Klein.

Juergen Teller‘s work is extraordinary and with a distinctive design. His raw style makes him one of the most influential fashion photographers working today.

Multi-talent Karl Lagerfeld likes to keep everything in his own hands. So no wonder that he shoots the advertising campaigns for his own collections for Chanel and Fendi.

Steven Klein is an American photographer that shot many high-profile advertising campaigns for various clients. This season he was hired by Dolce & Gabbana to capture a close knit Italian family with Madonna as the matriarchal figure through his lens.
Great job!

LoL, Sandra