Sandra‘s Closet

Last night, I attended the opening celebration of BREITLING‘s newly designed boutique, situated in a prime location on Augustinergasse in Zurich. During this dazzling, high-profile red-carpet event, VIP guests and customers were treated to a cocktail party and dinner, followed by a concert performance by Swiss pop star Baschi. A full-scale mock-up of a Breitling Jet Team aircraft in front of the boutique caught the eyes of passersby, who took the opportunity to be photographed with the impressive flying machine.

#SquadOnAMission – Me surrounded by the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron at the Breitling opening.

BREITLING CEO Georges Kern was joined at the opening event by an impressive roster of special guests, including former World Cup Alpine ski racer, Winter Olympic gold medalist, and pilot, Dominique Gisin, multiple Ironman champion and duathlon specialist Ronnie Schildknecht, celebrated Swiss chef René Schudel, Breitling Jet Team leader Jacques Bothelin, and members of the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron.

With Breitling CEO Georges Kern at last night’s opening.

Georges Kern was excited about introducing Breitling’s new industrial-loft point-of-sale concept in Zurich, one of the brand’s home towns: «Our redesigned boutiques respect Breitling’s long heritage, but they do so in a stylish, contemporary environment. It is essential, as a global brand, to have a significant presence in key cities around the world. We have already launched flagship boutiques in Beijing and London, and today we are opening our doors to a new generation of Breitling enthusiasts in the country where the company was founded in 1884.»

Breitling’s newest brand ambassador, internationally renowned model Ronja Furrer, was also in attendance along with her boyfriend singer Stress.

Redefining industrial-chic luxury, the boutique’s interior space is divided over two floors. On the ground floor, Breitling’s watches are presented in vitrines and display cases whose design reflects the urban-loft ambience.

Upstairs is a bar and lounge area where visitors can escape from the hustle and bustle of the city just outside the boutique’s doors and enjoy a drink while exploring some of Breitling’s iconic collections.

Ronnie Schildknecht, Breitling CMO Tim Sayler, Jacques Bothelin and Dominique Gisin at the boutique opening.

Along with Adrian Bindella, CEO of Zett-Meyer, Steven Biedert, Breitling’s Brand Manager in Switzerland, and the brand’s celebrity guests, Georges Kern cut the ribbon, officially opening the Breitling Boutique Zurich.

Following the boutique opening, guests enjoyed cocktails an «unplugged» concert performance by Baschi, one of Switzerland’s most popular musicians. The singer arrived in style on a motorcycle created by iconic British brand Norton, one of Breitling’s partner companies.

The mock-up of the Breitling Jet Team aircraft – with its imposing dimensions (a height of 12.3 meters and a wingspan of 9.46 meters) – attracted attention throughout the event. It served as a stage for Baschi’s concert, and also provided a perfect photo opportunity.

A great night with a lot of fun, thank you, BREITLING, for having me!
Stay tuned for the outfit post coming up soon…

LoL, Sandra

Photos by Harold Cunningham/Getty Images for Breitling
© Getty Images

I am part of a very interesting and extraordinary project for the launch of the new Volvo V60 Plug-in Hybrid with different events taking place during the next days.

Starting today until this upcoming Monday, June 11th 2012, Volvo Switzerland is turning Zurich Main Station into an open street art studio. Seven Chinese artists will constantly repaint, respray and restyle the new car, expressing their interpretation of the sustainable mobility of tomorrow. Stop by if you get a chance to get an exciting insight into China’s contemporary art scene.

Tonight’s opening night presented an amazing live art and dancing performance. Volvo’s brand ambassador, Melanie Winiger, former Miss Switzerland winner and model, was dressed and painted all in black, followed by strokes of gold. Famous guest of the night was Andres Andrekson aka Stress, (see last photo below).

Richard Monturo, Volvo Vice President of Global Marketing, and Swiss chef Pascal Schmutz with me in the middle.

Stay tuned for more to come – especially if you are curious how the “three-dimensional canvas”, the new Volvo V60 Plug-in Hybrid, looks like. The two of us went on a little adventure trip today. The whole event is also streamed live via webcam at volvoartsession.com.

LoL, Sandra

Photos: © Sandra Bauknecht

Yesterday, I attended a dinner party hosted by Navyboot and Andres Andrekson aka Stress to celebrate the launch of their first collaboration, so-called SBNB – STRESS by NAVYBOOT collection at the Swiss National Museum in Zurich which turned into an absolute hot spot last night.  Among the small gathering of 60 guests, were Baschi, Bligg, Mousse T. and Jubaira Bachmann.

The sneakers for men’s only (Adrian, we want them, too, especially the croc version!) are inspired by the historic battle at Sempach in 1386 – a theme that has been reinterpreted for modern times and has been recreated as a picture on some of the models’ soles. The advertising campaign shot by Stefan Heinrichs has been staged as a modern version of the battle with Stress in the role of Arnold von Winkelried (see above).

Just in time for the Christmas season starting in early December, they will be available at NAVYBOOT stores in Switzerland and Germany. Prices will range from about 129 CHF for the flip flops to about 498 CHF for the high top sneaker.

Lovely scenery at the entrance.

Inside the Swiss National Museum in Zurich

The yummy dinner was served on a rustic wooden table.

Momo, Stress,  Creative Director NAVYBOOT Adrian J. Margelist and DJ Mousse T with me.

This foot below belongs to Navyboot’s Creative Director Adrian J. Margelist. He and Stress are the only two having the croc-python version of the iconic sneakers.

Photos: © Sandra Bauknecht

Today, the Blick magazine wrote an article about last night and named me one of the most important fashion bloggers! I am honoured, thank you, Flavia!

LoL, Sandra