Sandra‘s Closet

One of my favorite quotes says «a smile is the prettiest thing you can wear». I think it is so true. You can wear the most amazing clothes but with no positive attitude, they will look only half as beautiful. Here you see me having a lot of fun shooting the social media campaign for Montblanc‘s «Urban Spirit» line.

My look: Dark blue lace dress, studded bag, velvet mohawk pumps, thin black and gold belt, matching choker (all from previous collections) and new lace-up denim bustier belt, all by Prada, diamond ring by Vainard Fine Jewellery.

And smile, it is Valentine’s Day – time to get spoiled!

LoL, Sandra

Photos: © Andrea Monica Hug (Chic in Zurich) –
Thank you, Andrea, for always putting a smile on my face when I am in front of your camera!

Half an hour before the Patrizia Pepe Goldenized event in Zurich, I had a quick photo shoot for my portrait in Sonntagszeitung in the store. Of course, I wore one of the must-have pieces of the Goldenized collection we were presenting that night.

My look: Short striped lurex jersey dress and black wool hat with studded leather band, both by Patrizia Pepe, statement necklace by Lanvin, rose diamond ring by Piaget, studded bag by Miu Miu and Janis leather pumps by Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht, © Esther Michel

This was my look at the Tommy Hilfiger F/W 2012 Women’s show:

Lurex-weave silk-crepe vest and plunge-neck stretch-jersey jumpsuit by Balmain, resin bead necklace by Marni, high boots by Gucci and Laurent studded bag by Yves Saint Laurent.

Hope that you like it!

LoL, Sandra

Yesterday, after having arrived in New York City, I went straight to the IFB conference and later on to the 3rd annual Fashion 2.0 Awards that took place at the SVA Theatre. It was an amazing night where I ran into many familiar faces.

The Fashion 2.0 Awards, launched in 2010 by Style Coalition, are designed to recognize and honor the most innovative fashion brands in the online community. (The Europeans can learn a lot here!)

DKNY took the top honours at the Fashion 2.0 Awards.
Please see below the list of last night’s winners:

Best Twitter: @DKNY

Best Facebook: Bergdorf Goodman

Best Blog by a Fashion Brand: DKNY PR Girl

Best Website: Marc Jacobs

Best Mobile App: Tiffany & Co. Engagement Ring Finder

Best Online Video: Prada S/S 2011 Video Campaign

Next Big Thing in Tech: Instagram

Top Innovator: Kate Spade

Online media expert and entrepreneur Yuli Ziv who founded Style Coalition in 2008 with me.

The lovely Oscar de la Renta PR-Girls, Erika (@OscarPRGIRL) and Martha, with me.

My look last night: Fuchsia wool coat by Balenciaga (50% off now), lurex-weave silk crepe vest by Balmain (70% off now), cropped crepe pants by Vanessa Bruno, Laurent studded bag by Yves Saint Laurent, resin bead necklace by Marni, silk crepe de chine blouse and studded leather ankle boots, both by Chloé.

LoL, Sandra

Photos: Sian Oflaherty, © Sandra Bauknecht

Valentine’s Day is around the corner and I have put together a Valentine’s gift guide for you with small tokens, grand gestures and everything in-between. Gentlemen, have a closer look and delight your loved one! Wrap up something special and wow your Valentine.

And Ladies, I recommend sending a not-so-subtle hint! In case you are single, why not treating yourself to a fabulous gift?!

Swatch‘s numbered limited edition Valentine’s Day collection:
CATCH MY HEART GZ264S and LOVELY MINE GZ265S, each CHF 60.- (in Swatch stores only)

You can’t go wrong with Ladurée‘s special edition macarons for Valentine’s Day. Starting February 10th, you’ll be able to buy the grapefruit-flavored treats in a special pink-and-blue box.

What about this cute little bag by s.Oliver? €15.95

Sigg‘s famous drinking bottles come in a Valentine’s Limited Edition. A great surprise for your little girl.
Valentines Special / Art. Nr. 8341.70 / 1.0 L / CHF 27.-
Dear Deer / Art. 8322.40 / 0.6 L / CHF 25.-

Alternatively you can surprise your boyfriend in a cool shirt by New Yorker, CHF 16.95.

What about a little game on Valentine’s Day? Agent Provocateur‘s Charades is just perfect for the occasion, CHF 60.-.

Write a love letter with Montblanc‘s Bohème white gold fountain pen with a red heart-shaped ruby (CHF 23.100.-)…

…preferably with Montblanc‘s Love Ink in red (CHF 13.40).

Needless to say, famous fashion houses have jumped on the Valentine’s trend and have come up with many gift ideas, such as Gucci that offers a whole collection of little goodies.

I love this Miu Miu handbag (CHF 990.-) and the matching bracelets (CHF 290.- each).

How cute is this pocket mirror by Louis Vuitton?
Available now for €240.-.

Prada‘s adorable key chain with the little Kara bear trick will surely break some hearts (CHF 190.-).

Give a little love… your iPad will thank you for such a sweet cover (CHF 290.- each)! And spending money might be even more fun with Prada’s heart-print wallet (CHF 450.-).

Chanel offers a more subtle colour palette for their Valentine’s collection.
I am so in love with this cuff, please be mine!

LoL, Sandra

Fash Friday, it is time to shop! I am completely taken by this Emilio Pucci dress. The Italian fashion house’s whole F/W 2011 collection is divine, so sexy, feminine and different.
If you like to have more information, please click here.

Together with the Christian Louboutin shoes and the studded bag by Etro, you will make a stunning entrance. Mine is on its way…

Have a lovely weekend!

LoL, Sandra

Mark my words! Emma Watson is becoming more and more a budding fashion icon, probably thanks to all her gorgeous Burberry outfits (see above).

Being BFF with Burberry’s Christopher Bailey, the former campaign face was the first person to step out in a trench coat with gorgeous leather sleeves from the new Burberry Bespoke collection last week at Heathrow airport.

The custom-made piece was a gift for her premiere and before the young actress left for N.Y., she tweeted: „That’s London done, now off to New York! Wearing my favourite trench that Christopher Bailey @Burberry designed for me. Love it! x“

Burberry Bespoke will be a new fully integrated, innovative digital platform, enabling the personalisation of the iconic Burberry trench coat in many different ways and will be available for those of us not on the fashion house’s immediate gift list sometime early in 2011. So now the question on my fashionista’s mind is how would my bespoke coat look like? As for me, I see a huge fur collar and cuffs. And you?

I truly love Emma’s look last week. She accessorized her one-of-a-kind trench with a beaded red poppy pin (in honour of Britain’s Remembrance Day – those pins are all over London in November), Ray-Bans, a pair of ballet flats and her beloved killer Burberry studded bag from the “Winter Storms” collection that she was seen with many times before.

The new capsule collection has the right pieces to fight blowing snow and whipping winds in style. I love the metal studs that are applied in unlikely places, such as on the underside of a jacket collar for example. They lend a certain rock glam to otherwise conservative pieces.
See for yourselves the stud-erific must-haves for men and women!

LoL, Sandra

(Photos: Courtesy of Burberry)

The best pieces of the Winter Storms colllection for women.

The best pieces of the Winter Storms collection for men.