Sandra‘s Closet

YSL Beauté inaugurates an ephemeral space in Zurich: the #YSLBEAUTYHOTEL where each room and suite are dedicated to the Parisian brand’s ‘beauty’ pleasures. You can visit this fun pop-up space at MANOR in Zurich until April 13, 2019.

So let me take you through the YSL BEAUTY HOTEL, a true temple for beauty addicts that I visited on Monday before the official launch.

First, guests register in the lobby and receive their key, which opens the door to the extraordinary experience downstairs in the department store. If you are lucky, you can open the vault with your key and win some amazing surprises.

Artistic, intimate and mysterious, at the Beauty Bar you can discover the novelties and the intoxicating Black Opium scent. In the bedroom, you will find the perfect look for your lips and you can engrave your lipstick or perfume bottle as I did. A graffiti artist decorates the YSL products and gift boxes with intrepid colors. A unique personalization service that makes every product or gift unique.

Great news is that you can attend a masterclass where the YSL Beauté make-up artists share their secrets. It is always fun to learn new techniques. I truly enjoyed mine with Jérémy Mahfoud. Alone or with friends, make an appointment today, by calling +41 78 655 27 86.

Last but not least, break your Instagram. Lights, camera, action! Special photo corners invite you to snap the perfect shot and to share them on your social media channels under #YSLBEAUTYHOTEL. The concept reminds me a lot of the Stylenanda Pink Hotel in Seoul, that I visited past October.

Enjoy your stay – Happy Beautolidays!

LoL, Sandra

Photos: © David Biedert Photography

My trip to Seoul was so amazing and I have so much to show you. Today, I want to introduce you to the popular Korean fashion brand Stylenanda and their stunning Pink Hotel in Myeongdong, the city’s famous shopping district. It is not actually a hotel even that it looks like one, it is a shopping haven on six levels of surprises. Imagine a spice of Grand Budapest Hotel meeting a 50’s housewife or let me better say princess vibe.

When you enter the narrow shopping street, the powder-pink facade already stands out. The hotel-themed flagship store is no doubt a must visit stop if you are heading to Seoul anytime soon.

Level 1: Lobby

Styled to look like a hotel lobby with hotel room keys on the wall and a bed hanging from the ceiling, you are welcomed by the staff behind a little concierge desk to a beauty shopping experience.

Level 2: Spa

A makeup room for the ladies with a row of mirrors and vanity basins in the middle that invite to try their large selection of beauty products. The highlight at the end of the corridor is a flower filled bathtub.

Level 3: Rooms

But most importantly what’s a hotel without hotel rooms? On this level, Stylenanda’s apparel can be found along a corridor with rooms on both sides. At the end, you can rest on the sofa area and try shoes on that are all displayed on the shelves just next to it. Here you can get a better view of the bed hanging from the ceiling as well.

Level 4: Laundry Room

Here you can find more clothing, denim and a large selection of accessories from hats, socks, and jewelry. I adore how the stacked laundry machines are giving the impression of a real laundry shop with all the detergent and washing powders displayed on the shelves.

Level 5: Pool

Here comes the best! A pretend pool with a real cafe that looks like it jumped out of a ’50s movie with its blue and pink tiles, outdoor chairs and tables with umbrellas to protect you from the sun. In the shower cabin, you can try the clothes.

Rooftop: Terrace

In case you need a rest after all these photo-taking and shopping options of the 5 floors, I recommend taking a break at the pink rooftop terrace. Snuggle in the giant pillows thrown all over and enjoy the view over Seoul’s skyline.

Address:
66-2, Chungmuro 2-ga, Jung-gu, Seoul Korea
서울특별시 중구 충무로2가 66-2
Opening hours: 11:00am~11:00pm
Phone: +82-(0)2-752-4546
Website: stylenanda.com

By the way, Stylenanda opened their second «hotel» in Bangkok last November.

LoL, Sandra

Photos: © Sandra Bauknecht