The beginning of 2013 marks the launches of many new mascaras. As you know, I went to Paris for the new DIORSHOW ICONIC CURL which I absolutely love. Mascaras are such an individual product. Therefore it is hard to recommend one as everybody applies it differently and a formula or brush that works best for me might not be applicable for you. So here is my IT-LIST (from left to right) with comments. I am sure, you will find one that suits your lashes best.
BEST CURL
DIORSHOW ICONIC OVERCURL by Dior
Dramatic volume and curl in a stroke. The new brush adapts perfectly to your lash line. One of my favorites. (For more information on the product and the photo shoot for it, please click here).
In stores now. CHF 48.00
BEST TEXTURE
SURREALIST EVERFRESH by Helena Rubinstein
A true mascara revolution with 4 exclusive patents pending. Its innovation? Due to its ideally-gliding texture and brush, it is the first mascara ever on the market that doesn’t try out, feeling like a brand new mascara every day.
Available in Switzerland from March 2013. CHF 53.00
BEST WATERPROOF FORMULA
SUMPTUOUS EXTREME WATERPROOF by Estée Lauder
This lash multiplying volume mascara offers deep, rich color. Its smooth, non-clumping formula leaves lashes feel soft and light, which is unusual for a waterproof product. With a good eye makeup remover, the removal is not a problem and no scrubbing is neccessary. I am not a fan of waterproof mascaras, but I could warm towards this one.
Available in Switzerland from April 2013. CHF 45.00
BEST FORTIFYING APPLICATION
SO INTENSE by Sisley
Another one of my absolute favorites. The very thin brush might take you some time to get used to it. But once you can handle it, you will thank me forever. This mascara instantly thickens, coats and separates lashes in just one stroke. Its fortifying formula, enriched with a vitamin-packed peptide, helps you to achieve fuller, longer, more beautiful lashes from day to day. Amazing product! (To see me wearing it, please click here).
In stores now. CHF 57.00
BEST VOLUME
LE VOLUME DE CHANEL by Chanel
The application of Chanel’s newest volumizing mascara is amazingly simple due to its unique, patented “Snowflakes” brush that coats lashes from root to tip in an instant. Your lashes are longer, plumper, thicker and more intense. The result is undeniable: eyes are defined and look bigger with a wide-open effect.
In stores now. CHF 47.00
BEST SCENT
CILS D’ENFER by Guerlain
As its names applies, this mascara is bombastic, creating maximum volume, curl and hold. The formula is nice, lightweight and doesn’t smudge or flake. Its application is a true pleasure due to its beautiful rosy scent.
In stores now. CHF 44.00
I hope that I could help you find your new favourite mascara to achieve an unforgettable look.
LoL, Sandra
Photos: Courtesy of the Brands, © Sandra Bauknecht
