Street Diver, the latest addition to Louis Vuitton’s Tambour watch range is unveiled in an advertising campaign shot by renowned photographer Mario Sorrenti. Embodied by friends of the House – actors Tahar Rahim, Sophie Turner and Minho Lee – the Tambour Street Diver invites one to Journey Beyond the Surface, to take a metaphorical plunge into an urban odyssey.
British actor and House ambassador Sophie Turner sports the white and navy-blue, Pacific White Tambour Street Diver. With Golden Globe and Bafta nominations for his 2021 film «The Mauritanian», French actor Tahar Rahim wears gradients of blue across his wrist with the Skyline Blue colourway, while multi-award-winning South Korean actor Minho Lee models the Neon Black variation.
Crafted from a single block of metal and larger at the base than at the top, the unique shape of the Tambour was inspired by a drum. With applied horns that seamlessly integrate the case and strap, the position of the hours is indicated on the caseband by the 12 letters «L-O-U-I-S-V-U-I-T-T-O-N».
By looking beyond its stylish surface, the sportier aspects of the Tambour Street Diver are revealed. From the screw-down crowns and 100m of water resistance, to the generous coatings of Super-LumiNova on dial elements and inner rotating bezel, all bear witness to the utilitarian practicality of this Swiss-made timepiece.
Highly artisanal, multi-functional and creatively distinctive, the Tambour Street Diver brings together all the requirements of a traditional dive watch, while retaining the vibrant and unconventional style elements that have always been central to Louis Vuitton. This radical combination of design and purpose bridges the ever-flowing connections between craftmanship and technology, work and play, the lure of adventurous discoveries and everyday city living.
The campaign will be revealed in April 2021 issues of magazines worldwide.
LoL, Sandra
Photos: © Louis Vuitton / Mario Sorrenti
