Sandra‘s Closet

This fall, everyone’s favourite fashion Teddy is celebrating a big birthday: ten gloriously chic years since the Max Mara Teddy Bear Coat won the hearts of well dressed women everywhere. The unsurpassed must-have, the Teddy Bear Coat, designed in 2013, was inspired by a Max Mara archival garment from the 80s. Its abundant volume is a tribute to the extravagance made it an instant hit, worn and sought after by stars and celebrities. The perfect, magical combination of glamour and playfulness its silhouette and exquisite fabric exude give it the extraordinary ability to work from the street to the red carpet with a simple change of accessories! Season after season, it reinvents itself as a gilet or a biker jacket.

This season a special advertising campaign – featuring Mariacarla Boscono and shot by Tyler Mitchell – spreads the message and mantra of every self respecting icon: «I was, I am, I will be».

The secret of the success of the iconic Teddy Bear Coat is its unique, enveloping shape and premium fabric. A perfect blend of extremely soft wool and alpaca or camel fibres on a silk base that strikes the perfect balance between glamour and functionality.

To celebrate the 10th anniversary, the Teddy Bear Icon Coat gets an upgrade and comes as a limited edition that is embellished with sparkling crystals. The model is available in camel or white.

TO SHOP THE LIMITED EDITION TEDDY BEAR ICON COAT, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Max Mara
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Founded in the city of Reggio Emilia in 1951, Max Mara represents the «epitome of Italian quality and craftsmanship.» The brand is adored for its coats and modern, sophisticated approach to wardrobe classics that transcend seasons and trends. Beautiful fabrics define each collection.

My personal hero piece: Teddy Bear Icon camel hair and silk-blend coat by Max Mara

An ode to extravagance in both form and fabric, the Teddy Bear coat shot to icon status on its debut in 2013. An «It Coat» from conception, the cocoon-like oversized cut and plush faux fur of camel hair on silk make it a must-have for women worldwide; Heidi Klum, Karlie Kloss and Rosie Huntington-Whiteley a among them.

Julia Roberts’ favorite: Teddy Bear Icon Short alpaca, wool and silk-blend coat by Max Mara

Teddy Bear Icon wool, alpaca and silk-blend coat by Max Mara

Teddy coats can be seen everywhere, but I do love an original. The Max Mara teddy coat is a true classic, an iconic investment piece. Try it on and you will be instantly transported back to your bed. They are the coolest, coziest and warmest outerwear you can dream of. You won’t want to take them off and let’s face it, they look so damn good you don’t even need to worry about what’s underneath them.

LoL, Sandra

On the F/W 2020 runway: Teddy Bear Icon hooded alpaca and wool-blend coat by Max Mara

Photos: Courtesy of Max Mara
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!