“Diamonds are a girl’s best friend” could be easily changed to “Swarovskis are a girl’s best friend”. Those crystals sparkle, glitter and reflect the light just beautifully. This can be seen in perfection in the Austrian house’s new advertising campaign, created by Ronnie Cooke Newhouse, and photographed by award-winning British photographer Nick Knight.
It features Supermodel Candice Swanepoel in a variety of poses as an action woman – sleek, confident and accessorized with dazzling sporting gear made with SWAROVSKI ELEMENTS including a motorcycle helmet, dumb bells and skiing goggles. The radiance of Swanepoel’s beauty and her exquisitely crafted fantasy props is juxtaposed with Knight‘s stunning still lifes of lush freshly-cut garden roses, sprinkled with dewdrops of crystal stones.
Check out these cut behind the scenes shots of Swarovski’s global media campaign, that can be seen exclusively here on Sandra’s Closet. I am dying for this helmet.
If you want to get your hands on some Swarovski sparkle, check out the newest summer collection TROPICAL PARADISE that will take you on an exotic journey.
Destination? Latin America!
Creative Director Nathalie Colin explained, “I was strongly influenced by my travels in Brazil and Mexico, where I discovered intense creative energy and joie de vivre.” Signature Swarovski techniques such as Pointiage®, faceting, and the pavé setting, are evident throughout the collection along with an array of vibrant colors that conveys the festive spirit of Tropical Paradise. Turquoise tones symbolize the clear waters of the seas of Acapulco, beetles appear beside dragonflies and pink flamingos, all inspired by the diversity and exuberance of South America.
My favourite piece: Texture Big Shape Necklace
Wouldn’t that be just the perfect statement necklace? It could be worn in a casual way over a grey sweatshirt or would be complementing an evening gown perfectly.
During Paris Fashion week, I was able to browse through this beautiful collection at the stunning showroom, located at an inner courtyard on the famous Rue Sant Honoré. Enjoy those extraordinary pieces!
LoL, Sandra
Photos: Courtesy of Swarovski and © Sandra Bauknecht
Campaign Photos: Swarovski 2013 Ad Campaign ©Nick Knight
