Sandra‘s Closet

Certainly, thanks to the ongoing pandemic, S/S 2021 was a season like no other. Therefore I also waited with this report. Most of the presentations were virtual or with not many guests. New York and London opted for predominantly digital showcases, while Milan and Paris held scaled-back showings with strict social distancing measures. I attended CHANEL in Paris for example but it felt very different from before with all the strict social distancing measures and masks.

What are the trends? The common denominator on the runways was a heartfelt 1990s vibe. Furthermore, the new working-from-home routine certainly had an effect on what designers were coming up with. Think barrettes, tracksuits and midriff flossing. Wide-leg trousers offer more comfort and capes deliver that coziness we have been experiencing lately.

In general, there is an urge for vibrant prints and uplifting colors. Stay tuned, I will soon tell you about the F/W 2021 trends, what to keep and what to get.

LoL, Sandra

Everyday pieces, from dresses to sleepwear, have been given a joyful spin by designers who are experimenting with bold, uplifting colors and prints.

S/S 2021 brings a twist to the logomania trend. Designers unveiled new fashion statements with collages, patchworks and neon effects. In any case, this modernity enjoys playing with all manner of styles and colors in fun streetwear looks.

Pantone announced Ultimate Gray and Illuminating in combination as the color of the year 2021. Two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.

Candy tops the trends of the season. Sugary candy tones, from cherry to raspberry, bring a dash of rose-tinted energy to summer.

Besides candy hues, orange now also stands out in the trendiest girls’ wardrobes this season.

This summer has a weakness for cape detailing, which is perhaps the ultimate in sartorial fantasy – no one, after all is really requiring a cape, however desirable they might appear.

This year, tie-dye is the print that everyone loves for S/S 2021. It has become the pattern of the pandemic.

This summer, designers looked for monochrome magic, very reminiscent of Coco Chanel’s favorites.

 Skinny jeans and cigarette pant lovers: hear me out. Baggy trousers may not have the streamlining effect of your favoured slim-line silhouettes. But, they’re a bona fide trend for spring, and they’re showing their elegant side this season, taking over as your everyday trouser shape of choice.

With quintessential, luxurious materials and smooth lines, minimalism took on a 1990s look all in white.

Head to toe denim looks are still holding strong. One of my favorite trends.

The tracksuit was also treated to a 1990s vibe. Raw sportswear effects and tech materials teamed up with couture sophistication to play everything down. Who dares win, with track pants about town, day and night.

Envelopping the silhouette in a joyful style, the fishnet style is making a seasonal comeback with a decidedly 1990s aesthetic. It is graphic and minimalist, with raw yet chic flexibility, setting an ultra-contemporary pace.

Brace yourselves for S/S 2021’s most stomach-clenching trend: bralettes are stronger than ever with a ferocity last witnessed in the 1990s.

Midriff flossing can be loosely translating as a series of crisscrossing cords and wraparound details resembling dental floss (hence the name) that can emerge from skirts, from the aforementioned bralette, as well as souping up the middle region of a maxi dress, resistance is futile.

Thanks to the Netflix series «Bridgerton», we welcome the return of the corset. Those body-sculpting pieces will make your silhouette sing, given streetwise attitude. Consider it the very opposite of loungewear – and a chance to blow away the cobwebs of 2020.

Romantic bohemian styles are still all the rage. However, not an ounce of folklore was present, just sheer grace and long transparent dresses with shimmering movements. A true celebration of femininity.

A variation on a decidedly popular theme, fashion contiued to play with shoulders and sleeves. Here, puffy and gathered looks were once again injected with extravagant volumes.

A strong trend since F/W 2020: a silvery glow. The new wardrobe combines fresh energy and old classics resulting in a barrage of sequins, sexy mesh, and crystals ribbing.

The pandemic has been tough on all of us. Designers make us dream and invite us to indulge in a fashion fairytale with these tulle gowns.

Photos: Courtesy of the Brands

Designer collaborations have had their time. Today, it is more trendy that two brands team up together, such as The North Face x Gucci, Jimmy Choo x Marine Serre and many more. However, H&M, the Swedish retailer, that made designer collaborations fashionable, is sticking to its concept, not as loud as before, but definitely something for the fashion-loving customer around the globe, as for the first time, the Simone Rocha universe is opened up and extended to everyone. Meet the London-based Irish designer and get a glimpse of what this year’s collaboration will bring.

Fashion Designer Simone Rocha

History and heritage. Details and fabrications. Family and community. The many facets of womanhood. For fashion designer Simone Rocha, born in Dublin in 1986, her work and collections are a tribute to what she holds dear. She began her career as part of the talent hub Fashion East, where her take on modern beauty won praise as she reclaimed ‘girlish’ elements — florals, embellishments, collars, pearls — in a nuanced manner. Since debuting at London Fashion Week in 2010, she has become internationally renowned for her intricate and meticulously-researched collections, always with a nod to her own heritage: Ireland and Hong Kong.

In creating the collection for H&M, Rocha spent time reflecting on and revisiting her brand’s archive, combing her past collections and carefully reworking beloved pieces into unexpected new designs that feel right for now.

«To be honest, it was really emotional going through all the pieces — it was a wonderful chance to reflect on seasons I was especially proud of, and to revisit collections that felt like milestones, and little gems of ideas that we maybe didn’t push as far as we wanted to the first-time round. The archive is so important to the way I work as a designer anyway. We are not a brand that abandons ideas each season — we often look back on past propositions or continue to evolve a silhouette, or shape,» says Rocha.

The Simone Rocha x H&M collection includes her signature womenswear alongside menswear and kidswear, marking the first time she has offered a wardrobe for the whole family. All the garments are designed to be in conversation with each other. So, what to expect from this year’s awaited collaboration? Delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, outerwear such as trench coats and signature accessories like sparkling jewellery and pearl-embellished shoes. The entire range comes in Simone Rocha’s identifiable and poetic colour palette that mixes cream, pink, red and black. The majority of the Simone Rocha x HM women’s collection goes up to size EUR L=44/46 and UK L=16/18 and US XL=48/50.

«My approach at every stage of the design process was to remember that for some this would be an introduction to Simone Rocha, a chance to enjoy the brand for the first time, while for others this will be a chance to recall the history of a brand that they have followed for a while. Maybe they will be able to buy a version of a piece that they missed the first time, or a piece they always wanted but didn’t get. Through H&M, they will be able to access a new, timeless, special piece to mix in with their existing items from past runway collections. I really hope there is something for everyone — every woman, every guy, the whole family,» says Rocha.

Family is of utmost importance to Rocha, as well as her community of friends and collaborators. Therefore, the Simone Rocha x H&M story is brought to life by the people who surround and inspire her. To name a few: stylist, collaborator and close friend Robbie Spencer, model and friend Tess McMillan, sisters Adwoa and Kesewa Aboah, activist and artist — and acclaimed actress Daisy Edgar-Jones.

«Any time that I’m on set with Simone, or behind the scenes at a show, you just feel this certain warmth — there’s never any stress, and you can tell that she fills her work space with people who really inspire her in her everyday life, and that’s what brings this certain sense of community, and certain sense of ease. I always just feel so comfortable, because you are surrounded by people who are just really fun to be around. I have worked with her for four seasons now, and every time I’m just so excited to see everyone — to see the designers, the stylist, all the people who help me get dressed, it’s the same faces. It’s a really, really amazing community, truly. And I always look forward to laughing and catching up,» says McMillan.

The Simone Rocha x H&M collection launches 11 March.
I love the campaign… reminds me so much of a Jo Malone ad. To see me wearing Simone Rocha, have a look here.

LoL, Sandra

Photos: © H&M