Sandra‘s Closet

Shot on the streets of Bloomsbury in London, the «Wrapped In Burberry» campaign channels the joy of spending the holiday season with loved ones, featuring portraits of friends of the house old and new. Among them is US-based couple Drs. Herschel and Lilly Stoller @drsburberry, who were both picked to star in the campaign for their long-standing support of the brand, top clients of Burberry for the last 20 years.

Last September, I personally met them at the Burberry S/S 2025 show in London where I spotted them across from me front row. They caught my eyes immediately and without knowing who they were I posted a photo of them, not only for their amazing outfits but also for the way they looked so happy together.

Later at the intimate clients dinner, we were seated close to each other and started to talk. Both have been fans of Burberry for over two decades. They are such a fascinating couple, I was blown away by their energy. In daily life they are doctors  living in Nebraska who both share the mutual admiration for the brand. I love how Burberry shows their appreciation in return by featuring them in their campaign.

Me at the Burberry S/S 2025 show in September

Engaging with clients seems to be on the rise and I think it is a beautiful thing to do. In March, Miu Miu had invited their most loyal customer, Qin Hiulan, a 70 year old doctor from Shanghai, to walk for their F/W 2024 show.

Co-starring in the «Wrapped in Burberry« campaign are Nigerian-born London-based artist Slawn, and his partner Tallula Christie with their two children, as well as «Rivals» stars David Tennant and Alex Hassell.

Coinciding with the fun festive campaign, Burberry is introducing a new virtual scarf try-on experience. Shoppers can now explore the brand’s signature cashmere check and alpaca wool scarves in over 50 colourways online, in-store, and on their own devices, making it easier than ever to find the perfect piece to complement any winter wardrobe.

With Joshua Schulman at the intimate clients dinner during London Fashion Week.

Congrats to Joshua Schulman, Chief Executive Officer Burberry since July, for rolling out such a family affair and to Daniel Lee, Chief Creative Officer  Burberry, for creating those beautiful special Burberry pieces for us.

TO SHOP BURBERRY, CLICK HERE PLEASE.

LoL, Sandra

With Daniel Lee at the after party last September.

Photos: © Sandra Bauknecht / © Burberry
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Wander – to roam, to explore, indulge curiosity. To discover. Those instincts inspire the Miu Wander handbag by Miuccia Prada, that I showed you for the first time in January (click here for the previous post), a rediscovery and re-exploration of the identity of Miu Miu, through a new perspective.

The Miu Wander delineates the codes of Miu Miu with a fresh attitude. Executed in the tactile Matelassé leather, simultaneously playful and sophisticated, that has become a Miu Miu hallmark, the curved lines of the Wander underscore an omnipresent femininity. The pillowy surface invites touch, yet the easy handle – punched through the body of the bag itself – offers innate practicality, fusing pragmatism with decoration. It gives you the freedom to wander at will.

In the same spirit, the actor Sydney Sweeney – of Euphoria and The White Lotus – stars as the face of the Miu Wander, within a campaign photographed by Tyrone Lebon. The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking – the hallmark of the Miu Miu girl, here embodied anew.

Across the campaign, Sydney is reframed within her craft, captured in imagery that recalls classic film stills. These portraits seem like fragments of a wider narrative, enigmatic and elusive – switching between different contexts, different moods and feelings, they encourage the viewer to imagine scenarios, devise plots. They inspire the mind to wander.

TO SHOP THE MIU WANDER BAG ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Miu Miu  – Talent: Sydney Sweeney – Photographer: Tyrone Lebon – Stylist: Lotta Volkova – Creative direction: Lina Kutsovskaya (BeGood Studios)
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