A year after the opening of Pasticceria Marchesi 1824 on Via Montenapoleone, the historical pastry shop controlled by the Prada Group opened the doors to its new stylish location in Milan’s Galleria Vittorio Emanuele II on Monday.
Housed in the same building as the Prada menswear store, the inauguration of another iconic Marchesi pastry shop is the second phase of a major project in which the prestigious Galleria location of the Prada Group will become a genuine hub of its many facets, where fashion, food, art and a wide range of cultural activities will harmoniously coexist.
Stefano Cantino
Towards WWD, Stefano Cantino, Group Strategic Marketing Director, said that Prada, which became a majority shareholder with an 80 percent stake in March 2014, will expand Pasticceria Marchesi outside of Italy. “We’ve had requests from international malls, but we are defining the timing. In the medium-term, we will open in Shanghai and Dubai. We are not doing franchised banners and we want to guarantee high standards,” explained Cantino, adding that “maybe” some Prada stores could also house the pastry shop. Wouldn’t that be amazing?
I love the green interior design that is elegant and so reminiscent of the Prada stores around the world. Part of the space in the new store is used as an elegant tea room which serves a variety of dishes throughout the day: breakfast, lunch, tea, and an evening aperitif.
Open one in Zurich, please!
LoL, Sandra
Photos: Courtesy of Prada
Until the 13th of April, during the 2014 Milan International Furniture Fair, PRADA retraces its collaboration of 2012 with Verpan and presents the CloverLeaf sofas designed by Verner Panton in new and original colors: red, emerald green and gold.
Verner Panton (13 February 1926 – 5 September 1998) is considered one of Denmark’s most influential 20th-century furniture and interior designers. During his career, he created innovative and futuristic designs in a variety of materials, especially plastics, and in vibrant and exotic colors. His style was very “1960s” but regained popularity at the end of the 20th century; as of 2004, Panton’s most well-known furniture models are still in production (at Vitra, among others).
In Prada’s Monte Napoleone store, a special display is dedicated to the CloverLeaf sofas, reproduced exclusively for the brand’s most important stores.
Prada Via Monte Napoleone 8, Milan
Special Opening: April, 10 2014 10 am – 8.30 pm
I love those sofas. Would love to have one in my closet…
LoL, Sandra
Photos: Courtesy of Prada and © Erling Mandelmann
A year of events in celebration of Gucci’s 90th anniversary culminated last week. During Milan fashion week, Gucci hosted a party at their Via Montenapoleone store. For this evening, a new limited edition canvas bag (see photo above) was launched that will only be available there.
Party guests were able to explore the shoe artisan corner where you could watch the different steps of manufacturing a pair of Gucci loafers live. Shoes bought that night were personalised with the buyer’s initials.
Photos: © Sandra Bauknecht
In Florence Monday night, Gucci partied on and opened their new GUCCI MUSEO inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria. It was in 1921 that Guccio Gucci opened his company and first store in Florence with a dream and a vision that still lives on today through a heritage of icons and values that continue to inspire the House.
Conceived by Gucci Creative Director Frida Giannini, the GUCCI MUSEO is a living space encapsulating the House’s “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation. An icon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors. The museum will be open from today all year round.
LoL, Sandra
Photos: © Getty Images
