In NYC with Estée Lauder

nyc_estee_lauder

«All great things begin with a vision… a dream.» – Estée Lauder

On Tuesday, I flew to New York City as the first digital influencer for Estée Lauder Switzerland. During the next days, I will experience and share with you some really amazing moments. I will be meeting with Aerin Lauder and Carolyn Murphy, who has been the face for the American beauty brand since 15 years. I will visit the brand’s archives and be celebrating six decades of limitless luxury as the famous «Re-Nutriv» cream turns 60. In 1956, Estée Lauder introduced the «cream of creams» that marked the first milestone in creating a beauty empire. She was a true visionary and sold the product for $115 at a time when the average price of a moisturizer was $10.

estee_lauder_re-nutrivA warm welcome by Aerin and Carolyn with a handwritten note and some of my favourites.

Today, the American beauty brand is as trendsetting as 60 years ago, catering to different needs of women of all age groups. Their newest coup? The absolutely mind-blowing collaboration with Victoria Beckham.

vbxel_victoria-beckham-portrait_global_free-online-print-editorial-only_expiry-december-31-2016

«I love to make women feel like the best versions of themselves.» – Victoria Beckham

That was Victoria’s vision for her collaboration with Estée Lauder. Incorporating her taste for wearability, quality and femininity, this makeup collection includes flattering hues, sleek packaging and blendable formulas.

estee_lauder_re-nutriv-victoria_beckham

Don’t miss my hero buys that I brought with me to NYC (from left to right):
Eye Metals – Bitter Cloveicon, Lipstick – Brazilian Nudeicon, Lip Pencil – Victoria and Lip Gloss – Moroccan Heat.

The collection is inspired by four different metropoles that you can buy as a set, just click on the highlighted text to be transferred directly:

vbxel_new-york-city-look-on-black_global_free-online-print-editorial-only_expiry-december-31-2016New York City Lookicon

vbxel_paris-city-look-on-black_global_free-online-print-editorial-only_expiry-december-31-2016Paris City Lookicon

vbxel_london-city-look-on-black_global_free-online-print-editorial-only_expiry-december-31-2016London City Look

vbxel_la-city-look-on-black_global_free-online-print-editorial-only_expiry-december-31-2016LA City Lookiconicon

TO SHOP THE COMPLETE VICTORIA BECKHAM x ESTEE LAUDER COLLECTION ONLINE, CLICK HERE. In Switzerland, it will hit the shelves on October 13, 2016.

LoL, Sandra

Photos: Courtesy of Estée Lauder and © Sandra Bauknecht

My Look: Happy Art

Sandra_Bauknecht_Jani_Leinonen_art-in_the_Park_get_the_look

I want to become so famous that Damien Hirst’s mother knows me.”
Jani Leinonen

The Baur au Lac garden is one of my favorite places in the city of Zurich. And at the moment there is an exhibition in the parc that you definitely should not be missing. Two weeks ago, Gigi Kracht, wife of hotel owner Andrea, opened her 14th Art in the Park (photos of the opening will be coming up shortly) that will be going until the 7th of August, 2016. This year, she is presenting the work of one of my favorite artists, Finnish shooting star, Jani Leinonen. The 38-year old plays with logos and symbols of the luxury goods industry in such an ironic way that it makes you think and laugh at once.

Art_in_th_Park

Let’s take for example the work “The most terrible things, war genocide and slavery, have resulted not from obedience, but from disobedience”. This outdoor installation reimagines boldly appropriated corporate logos of the globe’s most powerful brands to put emphasize on social injustice and corporate hegemony. I love Jani’s way of expressing himself. He is criticizing society with his colorful and fun art that makes you happy looking at it at the same time.

Sandra_Bauknecht_art-in-the-park_Jani_LeinonenJani presented me his book with a personal dedication (Would be a nice tattoo, wouldn’t it?).

Check out these previous posts that I wrote over the last years concerning Jani’s art: Fashion Meets Art (2010),  Jani Leinonen and a Fashionable Tombstone (2011), Shoe Liberation Army Takes Over (2012).

Sandra_Bauknecht_art-in-the_Park_Moschino_Bag

My look: Striped blazer by Givenchyiconsilk-georgette trapeze blouse by Chloéiconsuperskinny mid-rise jeans by Victoria, Victoria Beckhamjacket quilted leather shoulder bag by Moschino, embellished leather mid-heel loafers by Gucci, beaded gold-tone rosary necklace by Dolce & Gabbana and Linda sunglasses by Tom Ford.

Stay tuned for more…

LoL, Sandra

iconArt-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1-12

Art-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1

Jani_Leinonen

Art-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1-11

Gucci_Loafers

Sandra_Bauknecht_Linda_Sunglasses_Tom_Ford_2

Sandra_Bauknecht_art_in_the_ParK_Givenchy

Moschino_Jacket_Bag_Baur_au_Lac

Art-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1-2JPG

Art-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1-7

160185_0016

Art-in-the_parrk_Jani_Leinonen_Sandra_Bauknecht_1-13

IMG_3148

Photos: © Sandra Bauknecht